{"id":294809,"date":"2010-10-14T02:00:00","date_gmt":"2010-10-14T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/de-cinebank-a-la-franchise-amorino-le-parcours-de-cristiano-serena-9048"},"modified":"2010-10-14T02:00:00","modified_gmt":"2010-10-14T01:00:00","slug":"de-cinebank-a-la-franchise-amorino-le-parcours-de-cristiano-serena-9048","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/de-cinebank-a-la-franchise-amorino-le-parcours-de-cristiano-serena-9048","title":{"rendered":"De Cin\u00e9bank \u00e0 la franchise Amorino : le parcours de Cristiano Serena"},"content":{"rendered":"
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Dans son n\u00b0 15, Dynamique Entrepreneuriale revient sur le parcours de Cristiano Serena, cet italien d’origine, fondateur de Cin\u00e9bank<\/strong> puis du glacier Amorino.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dans une interview accord\u00e9e au magazine, cet entrepreneur explique que quand il est arriv\u00e9 en France pour cr\u00e9er le r\u00e9seau de franchise Cin\u00e9bank<\/strong>, l’activit\u00e9 de distribution automatique de vid\u00e9o\/DVD n’existait quasiment pas en France, alors qu’elle connaissait d\u00e9j\u00e0 un vrai succ\u00e8s en Italie. Tr\u00e8s vite, le concept a plu et Cristiano Serena a ouvert 3000 magasins. En 2002, il revendait l’enseigne et se lan\u00e7ait alors dans la nouvelle aventure Amorino<\/strong> avec Paolo Benassi, un ami d’enfance. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ce grand amateur de cr\u00e8mes glac\u00e9es raconte : \u00ab Nous voulions cr\u00e9er un concept qui aille plus loin que le simple magasin de glaces. Alors nous avons soign\u00e9 chaque d\u00e9tail, que ce soit la d\u00e9coration des points de vente ou la qualit\u00e9 du service propos\u00e9. Nous avons \u00e9galement voulu que les glaces y soient propos\u00e9es en forme de roses dans les cornets : une id\u00e9e simple mais qui nous permettait d\u00e9j\u00e0 de nous diff\u00e9rencier de la concurrence.<\/em> \u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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D\u00e8s le d\u00e9part, les deux cr\u00e9ateurs n’ont pas voulu s’arr\u00eater \u00e0 un seul point de vente mais bien fonctionner en r\u00e9seau. Aujourd’hui, Amorino<\/strong> c’est en France 4 boutiques en propre et 24 boutiques en franchise<\/strong>. C’est aussi un d\u00e9veloppement \u00e0 l’international avec 3 boutiques en Espagne, 2 boutiques en Grande-Bretagne, 1 boutique en Allemagne, 1 boutique en Autriche et 1 boutique en Italie ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Dans son n\u00b0 15, Dynamique Entrepreneuriale revient sur le parcours de Cristiano Serena, cet italien d’origine, fondateur de Cin\u00e9bank puis du glacier Amorino. Dans une interview accord\u00e9e au magazine, cet entrepreneur explique que quand il est arriv\u00e9 en France pour cr\u00e9er le r\u00e9seau de franchise Cin\u00e9bank, l’activit\u00e9 de distribution automatique de vid\u00e9o\/DVD n’existait quasiment pas […]<\/p>\n","protected":false},"author":1,"featured_media":294810,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[142],"class_list":["post-294809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","tag-vie-du-reseau-de-la-franchise","entry","has-media"],"acf":[],"yoast_head":"\nDe 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