{"id":294823,"date":"2010-10-12T02:00:00","date_gmt":"2010-10-12T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/un-nouvelle-campagne-de-communication-et-un-nouveau-concept-de-magasin"},"modified":"2010-10-12T02:00:00","modified_gmt":"2010-10-12T01:00:00","slug":"un-nouvelle-campagne-de-communication-et-un-nouveau-concept-de-magasin","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/un-nouvelle-campagne-de-communication-et-un-nouveau-concept-de-magasin","title":{"rendered":"Un nouvelle campagne de communication et un nouveau concept de magasin"},"content":{"rendered":"
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C’est la r\u00e9volution en cette rentr\u00e9e 2010 pour l’enseigne de mode Caroll*<\/strong> qui lance une nouvelle campagne de communication et\u00a0inaugure dans ses boutiques, rues de Rivoli et Tronchet, son nouveau concept de magasin !<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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C\u00f4t\u00e9 communication, soucieuse de se d\u00e9marquer des enseignes concurrentes, Caroll <\/strong>a pris un tout nouveau tournant publicitaire. Bien loin de ses pr\u00e9c\u00e9dentes campagnes, la marque a choisi de diffus\u00e9 dans la presse mode, en affichage et dans ses points de vente, une campagne plus glamour montrant les \u00ab\u00a024 heures de la vie d’une femme<\/em>\u00ab\u00a0, en r\u00e9f\u00e9rence \u00e0 une nouvelle de l’\u00e9crivain Stefan Zweig : des clich\u00e9s d’une jeune femme photographi\u00e9e \u00e0 plusieurs moments de sa journ\u00e9e et de sa vie, en tenue casual ou glamour… <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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C\u00f4t\u00e9 concept magasin, la part belle est laiss\u00e9e aux couleurs douces et neutres,\u00a0ton lilas, prune ou mauve… et\u00a0les mat\u00e9riaux, tissus et luminaires ont \u00e9t\u00e9 minutieusement s\u00e9lectionn\u00e9 pour mettre en valeur les produits et surtout, gagner en mont\u00e9e en gamme. Un\u00a0nouveau positionnement\u00a0largement revendiqu\u00e9 par l’enseigne. Rue de Rivoli, c’est m\u00eame un v\u00e9ritable salon d’essayage qui a \u00e9t\u00e9 install\u00e9 avec canap\u00e9 et table ronde ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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* Filiale du groupe Vivarte, l’enseigne Caroll de pr\u00eat \u00e0 porter femme active compte plus de 270 magasins. Caroll est une marque qui se d\u00e9veloppe aussi sur le plan international avec plus de 50 magasins hors de nos fronti\u00e8res. <\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

C’est la r\u00e9volution en cette rentr\u00e9e 2010 pour l’enseigne de mode Caroll* qui lance une nouvelle campagne de communication et\u00a0inaugure dans ses boutiques, rues de Rivoli et Tronchet, son nouveau concept de magasin ! C\u00f4t\u00e9 communication, soucieuse de se d\u00e9marquer des enseignes concurrentes, Caroll a pris un tout nouveau tournant publicitaire. Bien loin de ses 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