{"id":294843,"date":"2010-10-09T02:00:00","date_gmt":"2010-10-09T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/choisir-une-franchise-efficacite-prouvee"},"modified":"2010-10-09T02:00:00","modified_gmt":"2010-10-09T01:00:00","slug":"choisir-une-franchise-efficacite-prouvee","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/choisir-une-franchise-efficacite-prouvee","title":{"rendered":"Choisir une franchise : efficacit\u00e9 prouv\u00e9e"},"content":{"rendered":"
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C’est l’Insee (Institut National des Statistiques \/ Etude statistique fait en France) qui r\u00e9v\u00e8le ce constat : le chiffre d’affaires par point de vente est plus important lorsque vous appartenez \u00e0 un r\u00e9seau. Ceci tient en particulier aux \u00e9changes \u00e9tablis. <\/p>\n

L’enqu\u00eate a \u00e9t\u00e9 r\u00e9alis\u00e9e par l’Insee afin de v\u00e9rifier l’intensit\u00e9 des relations contractuelles<\/b> entre un franchiseur par exemple et les d\u00e9tenteurs de points de vente. En r\u00e9alit\u00e9 sont consid\u00e9r\u00e9s dans l’\u00e9tude \u00e0 la fois les franchises, les commissions-affiliations, les concessions, les licences de marque et les coop\u00e9ratives.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Cela conduit \u00e0 une classification des r\u00e9seaux selon la qualit\u00e9 des \u00e9changes. Les r\u00e9seaux aux liens forts imposent beaucoup d’obligations mais offrent \u00e9galement de nombreuses prestations, ils constituent plus du quart des r\u00e9seaux ayant \u00e9t\u00e9 \u00e9tudi\u00e9s et on y trouve majoritairement des franchises et des commissions affiliations<\/strong><\/em>.Les liens orient\u00e9s produits en repr\u00e9sentent pr\u00e8s du tiers, les liens marqu\u00e9s par des engagements financiers un quart et enfin les liens distendus, o\u00f9 il y a peu d’\u00e9change, sont en proportion d’environ quinze pour cent. Ces derniers sont simplement des alliances autour d’une marque ou d’une enseigne. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En fait la nature du contrat ne suffit pas pour d\u00e9terminer les liens entre la t\u00eate de r\u00e9seau et ses points de vente. On note en effet que tous les types de contrat se retrouvent dans toutes les cat\u00e9gories de r\u00e9seaux. Cela signifie qu’un candidat ne doit pas \u00e9valuer un r\u00e9seau selon son contrat seulement mais surtout v\u00e9rifier ce qu’il propose en accompagnement et soutien. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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N\u00e9anmoins\u00a0il est clair, selon cette enqu\u00eate, que les r\u00e9seaux class\u00e9s parmi ceux qui pratiquent des liens forts sont aussi ceux qui permettent d’obtenir des chiffres d’affaires plus \u00e9lev\u00e9s<\/strong><\/em>. Lorsqu’un r\u00e9seau propose des liens financiers il entra\u00eene \u00e9galement de bons r\u00e9sultats. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dominique Deslandes<\/p>\n

Retrouvez d’autres <\/i>actualit\u00e9s dans la rubrique \u00ab\u00a0Devenir franchis\u00e9\u00a0\u00bb<\/i><\/a><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

C’est l’Insee (Institut National des Statistiques \/ Etude statistique fait en France) qui r\u00e9v\u00e8le ce constat : le chiffre d’affaires par point de vente est plus important lorsque vous appartenez \u00e0 un r\u00e9seau. Ceci tient en particulier aux \u00e9changes \u00e9tablis.  L’enqu\u00eate a \u00e9t\u00e9 r\u00e9alis\u00e9e par l’Insee afin de v\u00e9rifier l’intensit\u00e9 des relations contractuelles entre un franchiseur […]<\/p>\n","protected":false},"author":1,"featured_media":294844,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[133],"class_list":["post-294843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-devenir-franchise","entry","has-media"],"acf":[],"yoast_head":"\nChoisir 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