{"id":294947,"date":"2010-09-23T02:00:00","date_gmt":"2010-09-23T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-contrat-de-franchise-un-contrat-de-distribution-3182"},"modified":"2010-09-23T02:00:00","modified_gmt":"2010-09-23T01:00:00","slug":"le-contrat-de-franchise-un-contrat-de-distribution-3182","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-contrat-de-franchise-un-contrat-de-distribution-3182","title":{"rendered":"Le contrat de franchise : un contrat de distribution"},"content":{"rendered":"
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Il peut sembler difficile de d\u00e9terminer ce qu’est un contrat de franchise en comparaison \u00e0 la concession, l’agr\u00e9ation ou la licence de marque<\/b>. En r\u00e9alit\u00e9, il suffit de v\u00e9rifier qu’il comprend un transfert de savoir-faire, c’est l’\u00e9l\u00e9ment fondateur de la franchise. Le nom du contrat n’est pas d\u00e9terminant, m\u00eame sans le mot \u00ab\u00a0franchise\u00a0\u00bb\u00a0 la plupart des contrats de partenariat sont de fait des franchises<\/b>. Il faut savoir que, avec ou\u00a0sans la d\u00e9nomination de franchise, la r\u00e9glementation s’appliquera n\u00e9anmoins.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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V\u00e9rifiez les \u00e9lements du contrat<\/h3>\n
Certains contrats ne sont pas clairs \u00e0 ce sujet, pour des motifs qui peuvent varier entre la dissimulation des contraintes li\u00e9es \u00e0 la franchise ou la volont\u00e9 \u0096plus \u00e9quivoque- de ne pas respecter les r\u00e9glementations auxquelles les soumet le contrat de franchise.\u00a0 Or lorsqu’il y a contentieux un juge ne s’attarde pas sur le nom qui est donn\u00e9\u00a0au contrat mais v\u00e9rifie les \u00e9l\u00e9ments qui le constituent. Ainsi il s’agit bien d’une franchise s’il est fait r\u00e9f\u00e9rence \u00e0 un savoir-faire, une formation et une assistance, initiale ou permanente, des normes \u00e0 respecter<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Lorsque vous signez un contrat de distribution, il vous appartient donc de bien v\u00e9rifier ces \u00e9l\u00e9ments. Il n’existe pas de contrat type pour la franchise <\/em><\/strong>puisque nous sommes dans le domaine des\u00a0 libert\u00e9s contractuelles : il faut l’\u00e9tudier au cas par cas. Le contrat refl\u00e8te l’organisation ou le flou qui peuvent r\u00e9gner dans le r\u00e9seau o\u00f9 vous souhaitez entrer. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Souvent on appr\u00e9cie h\u00e2tivement le contrat en fonction de son importance en terme de volume. Un contrat l\u00e9ger peut sembler plus attractif et moins contraignant qu’un contrat charg\u00e9 de pr\u00e9cisions. Pourtant lorsque les obligations sont tr\u00e8s bien d\u00e9finies entre le franchis\u00e9 et le franchiseur cela facilite ensuite les relations quotidiennes et permet, en cas de difficult\u00e9, de se r\u00e9f\u00e9rer au contrat pr\u00e9alablement sign\u00e9. Au contraire la relative souplesse accord\u00e9e par un contrat moins volumineux peut laisser trop de libert\u00e9 \u00e0 l’un ou \u00e0 l’autre et cr\u00e9er des d\u00e9sordres dans l’organisation. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un contrat est surtout r\u00e9dig\u00e9 et sign\u00e9 pour pr\u00e9venir les litiges entre les contractants, mieux vaut donc un contrat exhaustif qui permette de palier toutes les interpr\u00e9tations abusives. Le contrat id\u00e9al finalement pourrait \u00eatre celui qui donne les pr\u00e9cisions utiles, ne se contente\u00a0pas de r\u00e9gler les obligations du franchis\u00e9 et apporte aussi les engagements pr\u00e9cis du franchiseur. Le rapport d’interd\u00e9pendance doit \u00eatre traduit dans le contrat par une recherche d’\u00e9quilibre des relations. Le franchis\u00e9 apr\u00e8s cette signature doit rester un commer\u00e7ant ind\u00e9pendant, responsable de sa gestion, le franchiseur quant \u00e0 lui s’engage \u00e0 \u00eatre garant de l’int\u00e9r\u00eat g\u00e9n\u00e9ral du r\u00e9seau, il doit jouer le r\u00f4le de\u00a0d’animateur et de gestionnaire permettant la bonne application du concept et\u00a0le respect de l’image de l’enseigne. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un contrat d\u00e9taill\u00e9 est le plus\u00a0souvent positif<\/em><\/strong>, il repr\u00e9sente le professionnalisme du franchiseur et d\u00e9finit ses engagements en transparence. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour faire la diff\u00e9rence entre les diff\u00e9rents contrat, lisez aussi cet article : Franchise, licence de marque, commission-affiliation et concession… Faites le tri !<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Il peut sembler difficile de d\u00e9terminer ce qu’est un contrat de franchise en comparaison \u00e0 la concession, l’agr\u00e9ation ou la licence de marque. En r\u00e9alit\u00e9, il suffit de v\u00e9rifier qu’il comprend un transfert de savoir-faire, c’est l’\u00e9l\u00e9ment fondateur…<\/p>\n","protected":false},"author":1,"featured_media":284732,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135,141],"class_list":["post-294947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","tag-reglementation-des-affaires","entry","has-media"],"acf":[],"yoast_head":"\nLe contrat de franchise : un contrat de distribution<\/title>\n<meta name=\"description\" content=\"Il peut sembler difficile de d\u00e9terminer ce qu'est un contrat de franchise en comparaison \u00e0 la concession, l'agr\u00e9ation ou la licence de marque. 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