{"id":294949,"date":"2010-09-23T02:00:00","date_gmt":"2010-09-23T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-clauses-dun-contrat-de-franchise-3126"},"modified":"2010-09-23T02:00:00","modified_gmt":"2010-09-23T01:00:00","slug":"les-clauses-dun-contrat-de-franchise-3126","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-clauses-dun-contrat-de-franchise-3126","title":{"rendered":"Les clauses d’un contrat de franchise"},"content":{"rendered":"
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Un franchiseur <\/strong>tr\u00e8s professionnel propose en principe un contrat \u00e9quilibr\u00e9<\/strong> pr\u00e9sentant en d\u00e9tail les droits et obligations du franchis\u00e9 mais aussi les engagements du franchiseur.\u00a0 <\/p>\n

Quelles sont donc les clauses que l’on devrait y trouver\u00a0?<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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La formation et l’assistance fournies par le franchiseur<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’\u00e9quilibre du contrat se justifie par la relation entre le franchiseur et le franchis\u00e9<\/a>. Elle doit \u00e0 la fois permettre la bonne application du concept mis au point par le franchiseur et garantir le statut de commer\u00e7ant ind\u00e9pendant du franchis\u00e9. Les premiers \u00e9l\u00e9ments concernent de ce fait <\/strong><\/em>la transmission <\/strong>du savoir-faire<\/a>.<\/strong> Il s’agit des clauses concernant la formation et l’assistance<\/a> que le franchiseur se propose de donner au franchis\u00e9. Il est important de pr\u00e9ciser que la formation et l’assistance doivent \u00eatre initiales, li\u00e9es\u00a0au lancement de l’exploitation du franchis\u00e9, mais aussi permanentes : tout au long de la vie du contrat. Le franchiseur est tenu d’indiquer pr\u00e9cis\u00e9ment les moyens qu’il met en uvre pour transmettre le savoir-faire. L’id\u00e9al est de faire r\u00e9f\u00e9rence au programme d\u00e9taill\u00e9 de la formation initiale et permanente. L’assistance ne peut en revanche se confondre avec l’ing\u00e9rence du franchiseur dans l’activit\u00e9 du franchis\u00e9, il ne peut intervenir dans tous les domaines de l’exploitation : technique, commerciale, comptable, juridique, car cela s’apparenterait davantage \u00e0 une relation de succursaliste qu’\u00e0 une franchise.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Les clauses li\u00e9es au financement<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les clauses importantes ensuite concernent tout le financement de la franchise<\/a>. Il est fondamental que ces clauses soient pr\u00e9cises et correctement chiffr\u00e9es<\/strong>. Le droit d’entr\u00e9e<\/a>, d’abord, il\u00a0 ne repr\u00e9sente pas l’investissement r\u00e9el du franchis\u00e9. Certains l’appellent RIF (redevance initiale forfaitaire). Il\u00a0 est la juste r\u00e9tribution de la transmission du savoir-faire mis \u00e0 disposition par le franchiseur et de la notori\u00e9t\u00e9 associ\u00e9e \u00e0 l’enseigne.\u00a0<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Parfois <\/em><\/strong>le droit d’entr\u00e9e<\/strong> couvre \u00e9galement l’assistance au lancement de la franchise ou l’exclusivit\u00e9 sur un territoire g\u00e9ographique. Le plus souvent il est forfaitaire mais certains franchiseurs proposent des droits d’entr\u00e9e proportionnels au march\u00e9 attribu\u00e9, par exemple en fonction de la surface du point de vente ou du budget de l’installation de l’unit\u00e9.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Le contrat doit\u00a0de plus\u00a0pr\u00e9voir les conditions financi\u00e8res de son\u00a0 renouvellement, il peut s’agir du paiement d’un nouveau droit d’entr\u00e9e, total ou partiel, ou simplement l’obligation de r\u00e9gler au franchiseur un stage de remise \u00e0 niveau. Le versement d’un nouveau droit d’entr\u00e9e doit logiquement entra\u00eener une contrepartie r\u00e9elle, ceci doit pouvoir se v\u00e9rifier.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Ensuite les redevances permanentes <\/em><\/strong>seront pr\u00e9cis\u00e9es, elles trouvent leur contre partie dans l’assistance et les services permanents offerts par le franchiseur, ainsi que dans le droit d’utilisation de l’enseigne. Certains contrats pr\u00e9voient un montant minimum de redevance<\/a> mais au-del\u00e0 d’un\u00a0niveau de\u00a0chiffre d’affaires, les redevances deviennent proportionnelles.\u00a0 Le DIP (document d’informations pr\u00e9alables<\/a>) doit pr\u00e9voir les investissements requis au d\u00e9part. Le contrat de son c\u00f4t\u00e9 doit indiquer les conditions dans lesquelles le franchiseur peut exiger du franchis\u00e9 des investissements pendant le contrat. En fait toutes les obligations financi\u00e8res doivent avoir \u00e9t\u00e9 pr\u00e9vues par le contrat initial.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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La dur\u00e9e de validit\u00e9 du contrat<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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\u00a0Doivent y figurer \u00e9galement <\/strong>les conditions de dur\u00e9e li\u00e9e au contrat. La dur\u00e9e <\/strong>doit tenir compte de l’amortissement des investissements initiaux du franchis\u00e9 afin de lui permettre un juste retour sur investissements. Appara\u00eetront aussi les clauses relatives au renouvellement \u00e9ventuel<\/strong> \u00e0 la fin de ce contrat. En principe il est pr\u00e9vu une clause d’agr\u00e9ment du successeur au cas o\u00f9 le franchis\u00e9 ne souhaiterait pas renouveler son contrat, elle doit permettre de m\u00e9nager les int\u00e9r\u00eats du franchiseur.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Un franchiseur tr\u00e8s professionnel propose en principe un contrat \u00e9quilibr\u00e9 pr\u00e9sentant en d\u00e9tail les droits et obligations du franchis\u00e9 mais aussi les engagements du franchiseur.\u00a0 Quelles sont donc les clauses que l’on devrait y trouver\u00a0? La formation et l’assistance fournies par le franchiseur L’\u00e9quilibre du contrat se justifie par la relation entre le franchiseur et […]<\/p>\n","protected":false},"author":52,"featured_media":294950,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-294949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nLes 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