{"id":294976,"date":"2010-09-18T02:00:00","date_gmt":"2010-09-18T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/des-debouches-toujours-plus-nombreux-pour-les-franchises-enfants"},"modified":"2010-09-18T02:00:00","modified_gmt":"2010-09-18T01:00:00","slug":"des-debouches-toujours-plus-nombreux-pour-les-franchises-enfants","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/des-debouches-toujours-plus-nombreux-pour-les-franchises-enfants","title":{"rendered":"Des d\u00e9bouch\u00e9s toujours plus nombreux pour les franchises enfants !"},"content":{"rendered":"
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Dans un contexte de forte natalit\u00e9, le march\u00e9 fran\u00e7ais du pr\u00eat-\u00e0-porter enfants, des accessoires de pu\u00e9riculture et de la garde d’enfants offre des d\u00e9bouch\u00e9s tout \u00e0 fait int\u00e9ressants<\/strong>. L’enjeu ? Capter, \u00e9couter, conseiller et fid\u00e9liser les parents.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour r\u00e9pondre \u00e0 ces exigences et attirer une client\u00e8le toujours plus nombreuse, les enseignes franchis\u00e9es du secteur parient ainsi sur le recrutement d’un personnel exp\u00e9riment\u00e9, sur des mises en sc\u00e8ne s\u00e9duisantes et sur des campagnes de marketing direct <\/strong>plut\u00f4t efficaces (mailings, bons d’achats, ventes priv\u00e9es). <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En mati\u00e8re de mode enfant<\/strong>, si les grands noms ciblent large, du nourrisson, \u00e0 l’adolescent, c’est la layette qui remporte le plus de succ\u00e8s. En t\u00eate du tableau : les cadeaux de naissance et les achats des mamans pour leur premier enfant. Ce sont ces deux axes qui font d’ailleurs l’objet de toute l’attention des enseignes comme Orchestra<\/strong><\/font><\/a>, <\/strong><\/font>Sergent Major<\/strong> <\/font><\/a>ou m\u00eame le sp\u00e9cialiste de la chaussure pour enfants Petits Petons<\/strong><\/font><\/a>.<\/font> <\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Sur le cr\u00e9neau de la pu\u00e9riculture<\/strong>, les b\u00e9b\u00e9s aussi font recette avec des enseignes de franchise qui proposent des offres tr\u00e8s larges de v\u00eatements, accessoires, meubles et jouets. Le march\u00e9, en l\u00e9g\u00e8re croissance, est d’ailleurs estim\u00e9 \u00e0 1,2 milliard d’euros et b\u00e9n\u00e9ficie de l’exp\u00e9rience de grands noms comme Autour de B\u00e9b\u00e9<\/strong><\/font><\/a> ou <\/strong><\/font>B\u00e9b\u00e9 9<\/strong><\/font><\/a>.<\/strong><\/font> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Sur le secteur des gardes d’enfants<\/strong>, boost\u00e9 par le plan Borloo d\u00e9di\u00e9 aux services \u00e0 la personne, les enseignes se sont multipli\u00e9es et proposent des services complets, de la sortie de l’\u00e9cole, \u00e0 l’heure du d\u00eener, avec aide aux devoirs. Les noms \u00e0 conna\u00eetre ? Babychou<\/strong><\/font><\/a>, <\/strong><\/font>Family Sphere<\/strong><\/font><\/a>… <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Audrey Caudron <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Dans un contexte de forte natalit\u00e9, le march\u00e9 fran\u00e7ais du pr\u00eat-\u00e0-porter enfants, des accessoires de pu\u00e9riculture et de la garde d’enfants offre des d\u00e9bouch\u00e9s tout \u00e0 fait int\u00e9ressants. L’enjeu ? Capter, \u00e9couter, conseiller et fid\u00e9liser les parents. Pour r\u00e9pondre \u00e0 ces exigences et attirer une client\u00e8le toujours plus nombreuse, les enseignes franchis\u00e9es du secteur parient […]<\/p>\n","protected":false},"author":48,"featured_media":294977,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-294976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nDes 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