{"id":294982,"date":"2010-09-18T02:00:00","date_gmt":"2010-09-18T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/portugal-le-marche-et-le-salon-de-la-franchise"},"modified":"2010-09-18T02:00:00","modified_gmt":"2010-09-18T01:00:00","slug":"portugal-le-marche-et-le-salon-de-la-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/portugal-le-marche-et-le-salon-de-la-franchise","title":{"rendered":"Portugal : le march\u00e9 et le salon de la franchise"},"content":{"rendered":"
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La ville de Porto accueillera les 9 et 10 octobre prochains, sur le site Exponor, le second salon annuel d\u00e9di\u00e9 au commerce en r\u00e9seau au Portugal : le Franchise Show<\/strong>.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour sa 13e \u00e9dition, le salon organisera entre autres des ateliers sur le th\u00e8me \u00ab\u00a0Changer de Vie\u00a0\u00bb. Ceux-ci traiteront en particulier des concepts de franchise innovants et des franchises low-cost.
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Zoom sur la franchise au Portugal<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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07\/11\/2009 : Avec pr\u00e8s de 11 millions d’habitants, le Portugal est un petit pays au regard des autres \u00e9tats\u00a0 europ\u00e9ens comme la France, l’Allemagne et le royaume Uni. Pourtant, la franchise y a fait une perc\u00e9e significative et le nombre de r\u00e9seaux a doubl\u00e9 en 10 ans <\/strong>pour atteindre 501 franchiseurs et 11271 franchis\u00e9s (fin 2007). Elle emploie 67 000 salari\u00e9s ce qui repr\u00e9sente 1,3% de la population portugaise.\u00a0 <\/p>\n

Les enseignes portugaises repr\u00e9sentent la majorit\u00e9 des r\u00e9seaux<\/strong> (51%) suivies des espagnoles (18%) (voir article la franchise en Espagne<\/a>). Les r\u00e9seaux fran\u00e7ais eux ne repr\u00e9sentent eux que 6% des r\u00e9seaux : La franchise de pressing 5 \u00e0 Sec<\/a> y a 264 magasins, Intermarch\u00e9 <\/font><\/a>143, Ecomarch\u00e9 70 pour ne citer qu’eux. Ils repr\u00e9sentent dans un contexte \u00e9conomique difficile une alternative aux commerces ind\u00e9pendants et r\u00e9pondent aux besoins de la population.<\/p>\n

Comme au Royaume Uni , ce sont les secteurs des services (47%) qui pr\u00e9dominent. L’habillement est juste derri\u00e8re avec 45% des franchises. La restauration rapide se situe \u00e0 8% et pourrait \u00eatre selon l’IIF (instituto de inform\u00e7ao em franchising) le secteur d’avenir pour la franchise au Portugal.<\/p>\n

En effet, les habitudes de consommation ont beaucoup \u00e9volu\u00e9 <\/strong>et le d\u00e9veloppement des centres commerciaux et les projets futurs d’implantation sont des opportunit\u00e9s pour les franchiseurs de restauration.
Les franchises sont r\u00e9parties sur tout le territoire dans les grandes villes Lisbonne et Porto, mais aussi Braga, Ciombra, Evora, Faro, Funchal.<\/p>\n

<\/strong>Cependant, il faut mettre un b\u00e9mol car m\u00eame\u00a0si la croissance est l\u00e0 et le march\u00e9 dynamique, la concurrence est forte et le march\u00e9 arrive en phase de maturit\u00e9<\/strong>. Sur les 90 nouvelles enseignes install\u00e9es en 2007, il n’en reste plus que 19 en 2008.<\/p>\n

Celles qui sont install\u00e9es depuis longtemps en particulier dans le secteur de l’\u00e9quipement \u00e0 la personne ont mis la p\u00e9dale douce sur le d\u00e9veloppement et cherche plut\u00f4t \u00e0 fid\u00e9liser leur client\u00e8le existante.<\/p>\n

Source ; lettre de veille internationale de mars d’Ubifrance<\/p>\n

Voir le sommaire: Tout savoir de la franchise dans le monde<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La ville de Porto accueillera les 9 et 10 octobre prochains, sur le site Exponor, le second salon annuel d\u00e9di\u00e9 au commerce en r\u00e9seau au Portugal : le Franchise Show. Pour sa 13e \u00e9dition, le salon organisera entre autres des ateliers sur le th\u00e8me \u00ab\u00a0Changer de Vie\u00a0\u00bb. Ceux-ci traiteront en particulier des concepts de franchise 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