{"id":294984,"date":"2010-09-17T02:00:00","date_gmt":"2010-09-17T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-vitrine-attirer-le-client-avant-tout"},"modified":"2010-09-17T02:00:00","modified_gmt":"2010-09-17T01:00:00","slug":"la-vitrine-attirer-le-client-avant-tout","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-vitrine-attirer-le-client-avant-tout","title":{"rendered":"La vitrine : attirer le client avant tout."},"content":{"rendered":"
Elle est d\u00e9terminante pour l’engager \u00e0 franchir le seuil de votre magasin. Les professionnels la consid\u00e8rent comme votre meilleur vendeur. On pense que 30 \u00e0 40 % du chiffre d’affaires d’une boutique d\u00e9pendent d’elle<\/strong><\/em>. Sans d\u00e9voiler toute l’offre de votre point de vente, la vitrine peut interpeller l’il et susciter son int\u00e9r\u00eat. <\/span><\/p>\n Elle permet de d\u00e9livrer un message, elle fait donc partie int\u00e9grante de la strat\u00e9gie de communication<\/strong><\/em>. Il est n\u00e9cessaire de veiller \u00e0 ce qu’elle soit en harmonie avec votre \u00e9ventuelle campagne de publicit\u00e9. L’important, comme dans toute communication, c’est la clart\u00e9 et la simplicit\u00e9. L’am\u00e9nagement doit permettre une vision maximale. La vitrine permet d’un seul coup d’il de comprendre quel est le style de la boutique : elle est le reflet de votre identit\u00e9.<\/span><\/p>\n R\u00e9aliser une vitrine est un m\u00e9tier qui exige un savoir faire et une connaissance ma\u00eetris\u00e9e des tendances en d\u00e9coration. Un \u00e9talagiste saura r\u00e9pondre \u00e0 votre besoin et respecter l’esprit de votre commerce. Dans un quartier dynamique, l’originalit\u00e9 de la vitrine peut \u00eatre d\u00e9terminante pour retenir l’attention du passant. Il semble judicieux d’engager un sp\u00e9cialiste qui vous ressemble et avec lequel vous pouvez \u00e9tablir un bon contact. La derni\u00e8re suggestion est de choisir un th\u00e8me accrocheur, mais l\u00e0 pas de recette miracle, l’inspiration pourra venir des couleurs, des saisons, d’une actualit\u00e9… Il est toujours bon de surprendre.<\/p>\n <\/span><\/p>\n Dominique Deslandes<\/p>\n <\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":" La mise en sc\u00e8ne de votre vitrine doit donner une image du magasin\u00a0mais aussi valoriser le produit. La premi\u00e8re impression ressentie par le client, la premi\u00e8re image re\u00e7ue, c’est la vitrine. Elle est d\u00e9terminante pour l’engager \u00e0 franchir le seuil de votre magasin. Les professionnels la consid\u00e8rent comme votre meilleur vendeur. On pense que 30 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-294984","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-marketing","entry"],"acf":[],"yoast_head":"\n