{"id":294992,"date":"2010-09-16T02:00:00","date_gmt":"2010-09-16T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/un-contact-de-qualite-est-le-minimum-que-lon-puisse-attendre-dun-commercant"},"modified":"2010-09-16T02:00:00","modified_gmt":"2010-09-16T01:00:00","slug":"un-contact-de-qualite-est-le-minimum-que-lon-puisse-attendre-dun-commercant","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/un-contact-de-qualite-est-le-minimum-que-lon-puisse-attendre-dun-commercant","title":{"rendered":"Un contact de qualit\u00e9 est le minimum que l’on puisse attendre d’un commer\u00e7ant"},"content":{"rendered":"
\n
\n
\n
<\/a> <\/div>\n
\n
Les clients sont confront\u00e9s \u00e0 des produits et des enseignes tr\u00e8s concurrentiels, \u00e0 prix \u00e9gal ce qui fait la diff\u00e9rence est souvent li\u00e9 \u00e0 la sympathie qui s’instaure avec le vendeur. Des techniques existent pour faciliter le contact.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
On dit qu’on n’a pas souvent l’occasion de faire une seconde fois bonne impression La premi\u00e8re est d\u00e9terminante. L’ext\u00e9rieur du magasin doit \u00eatre attractif,<\/em><\/strong> propre, la vitrine claire exposant les produits par th\u00e8me ou cr\u00e9ant un univers, les promotions \u00e9videntes. A l’int\u00e9rieur le client doit retrouver facilement ses produits. On peut mettre en uvre des techniques de marketing sensoriel (1), l’\u00e9clairage doit \u00eatre adapt\u00e9 et les produits accessibles avec les prix et \u00e9tiquettes bien visibles. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Ensuite il y a le personnel L’id\u00e9al est qu’il soit v\u00eatu d’une mani\u00e8re judicieuse en fonction de l’image donn\u00e9e par l’enseigne. Une jeanerie proposera un look diff\u00e9rent d’une parfumerie ou d’une boulangerie Certaines franchises\u00a0 et certains distributeurs proposent une tenue vestimentaire obligatoire et facile \u00e0 rep\u00e9rer pour le client<\/em><\/strong>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
L’accueil et le premier contact influeront rapidement sur le comportement du client<\/em><\/strong>. Le vendeur doit \u00eatre ouvert, tonique et regarder le client d\u00e8s son entr\u00e9e dans le magasin, celui-ci a besoin d’\u00eatre accueilli et respect\u00e9. Un sourire est le premier signe de sympathie. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Pour ce qui concerne la communication verbale, attention au pi\u00e8ge des questions ferm\u00e9es\u00a0<\/em><\/strong>: \u00ab\u00a0Puis-je vous aider\u00a0? Non merci je regarde\u00a0\u00bb Vlan\u00a0! C’est rat\u00e9\u00a0 Il vaut mieux montrer plus franchement son \u00e9coute et sa disponibilit\u00e9\u00a0: d’abord saluer le client, le prendre en consid\u00e9ration, proposer une information, adopter une intonation et un d\u00e9bit qui cr\u00e9e la confiance\u00a0: \u00abBonjour Madame, \u00a0je vous laisse regarder, appelez-moi si vous voulez un renseignement, la nouvelle collection est sur la droite du magasin Oui, merci\u00a0\u00bb. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Une question ouverte incite le client \u00e0 s’exprimer\u00a0<\/em><\/strong>: \u00ab\u00a0Pour quel usage souhaitez-vous\u00a0ce produit\u00a0?\u00a0\u00bb. Le ricochet permet d’approfondir sa demande\u00a0: \u00ab\u00a0c’est-\u00e0-dire pour combien de personnes\u00a0?\u00a0\u00bb. La question ferm\u00e9e sera \u00e0 utiliser si on veut obtenir un renseignement tr\u00e8s pr\u00e9cis\u00a0: \u00ab\u00a0quelle pointure souhaitez-vous\u00a0?\u00a0\u00bb. L’alternative permet au client de faire un choix dans un cadre r\u00e9duit \u00e0 deux propositions\u00a0: \u00ab\u00a0vous pratiquez ce sport en professionnel ou en amateur\u00a0?\u00a0\u00bb. * <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Et puis il y a la technique de la reformulation\u00a0<\/em><\/strong>: le vendeur reprend les \u00e9l\u00e9ments \u00e9nonc\u00e9s par le client qui permettent de cibler de mani\u00e8re claire son besoin. Cette reformulation est exprim\u00e9e de mani\u00e8re synth\u00e9tique et permet d’orienter vers un produit qui correspond exactement \u00e0 ce besoin. Cette technique permet d’enlever les freins \u00e9ventuels et d’insister sur les accords entre la demande et le produit offert. <\/em><\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
C’est apr\u00e8s une reformulation de qualit\u00e9 que le client peut prendre sa d\u00e9cision\u00a0: l’effet miroir est \u00e0 la fois efficace et sympathique. Cela prouve que le vendeur a bien \u00e9cout\u00e9 et compris son besoin et cr\u00e9e le climat de confiance, voire de complicit\u00e9, attendu<\/em><\/strong>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Dominique Deslandes <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
(1) pour s’informer sur le marketing sensoriel cliquer ici<\/font><\/a>\u00a0ou ici<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Les clients sont confront\u00e9s \u00e0 des produits et des enseignes tr\u00e8s concurrentiels, \u00e0 prix \u00e9gal ce qui fait la diff\u00e9rence est souvent li\u00e9 \u00e0 la sympathie qui s’instaure avec le vendeur. Des techniques existent pour faciliter le contact. On dit qu’on n’a pas souvent l’occasion de faire une seconde fois bonne impression La premi\u00e8re est […]<\/p>\n","protected":false},"author":48,"featured_media":294993,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-294992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nUn contact de qualit\u00e9 est le minimum que l'on puisse attendre d'un commer\u00e7ant<\/title>\n<meta name=\"description\" content=\"Les clients sont confront\u00e9s \u00e0 des produits et des enseignes tr\u00e8s concurrentiels, \u00e0 prix \u00e9gal ce qui fait la diff\u00e9rence est souvent li\u00e9 \u00e0 la sympathie qui\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/un-contact-de-qualite-est-le-minimum-que-lon-puisse-attendre-dun-commercant\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un contact de qualit\u00e9 est le minimum que l'on puisse attendre d'un commer\u00e7ant\" \/>\n<meta property=\"og:description\" content=\"Les clients sont confront\u00e9s \u00e0 des produits et des enseignes tr\u00e8s concurrentiels, \u00e0 prix \u00e9gal ce qui fait la diff\u00e9rence est souvent li\u00e9 \u00e0 la sympathie qui\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ac-franchise.be\/article\/un-contact-de-qualite-est-le-minimum-que-lon-puisse-attendre-dun-commercant\" \/>\n<meta property=\"og:site_name\" content=\"AC Franchise\" \/>\n<meta property=\"article:published_time\" content=\"2010-09-16T01:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128054513-0f0c039cbbd88a289d397be02fac0ae0.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"199\" \/>\n\t<meta property=\"og:image:height\" content=\"199\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sonia Tajouri\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sonia Tajouri\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ac-franchise.be\/article\/un-contact-de-qualite-est-le-minimum-que-lon-puisse-attendre-dun-commercant#article\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/un-contact-de-qualite-est-le-minimum-que-lon-puisse-attendre-dun-commercant\"},\"author\":{\"name\":\"AC Franchise\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/ab8207420eb94825347ea480c82f63ce\"},\"headline\":\"Un contact de qualit\u00e9 est le minimum que l’on puisse attendre d’un commer\u00e7ant\",\"datePublished\":\"2010-09-16T01:00:00+00:00\",\"dateModified\":\"2010-09-16T01:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/un-contact-de-qualite-est-le-minimum-que-lon-puisse-attendre-dun-commercant\"},\"wordCount\":513,\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/un-contact-de-qualite-est-le-minimum-que-lon-puisse-attendre-dun-commercant#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128054513-0f0c039cbbd88a289d397be02fac0ae0.jpg\",\"keywords\":[\"Marketing\"],\"articleSection\":[\"Actualit\u00e9s de la franchise\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ac-franchise.be\/article\/un-contact-de-qualite-est-le-minimum-que-lon-puisse-attendre-dun-commercant\",\"url\":\"https:\/\/ac-franchise.be\/article\/un-contact-de-qualite-est-le-minimum-que-lon-puisse-attendre-dun-commercant\",\"name\":\"Un contact de qualit\u00e9 est le minimum que l'on puisse attendre d'un commer\u00e7ant\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/un-contact-de-qualite-est-le-minimum-que-lon-puisse-attendre-dun-commercant#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/un-contact-de-qualite-est-le-minimum-que-lon-puisse-attendre-dun-commercant#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128054513-0f0c039cbbd88a289d397be02fac0ae0.jpg\",\"datePublished\":\"2010-09-16T01:00:00+00:00\",\"dateModified\":\"2010-09-16T01:00:00+00:00\",\"description\":\"Les clients sont confront\u00e9s \u00e0 des produits et des enseignes tr\u00e8s concurrentiels, \u00e0 prix \u00e9gal ce qui fait la diff\u00e9rence est souvent li\u00e9 \u00e0 la sympathie qui\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ac-franchise.be\/article\/un-contact-de-qualite-est-le-minimum-que-lon-puisse-attendre-dun-commercant\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ac-franchise.be\/article\/un-contact-de-qualite-est-le-minimum-que-lon-puisse-attendre-dun-commercant#primaryimage\",\"url\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128054513-0f0c039cbbd88a289d397be02fac0ae0.jpg\",\"contentUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128054513-0f0c039cbbd88a289d397be02fac0ae0.jpg\",\"width\":199,\"height\":199},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ac-franchise.be\/#website\",\"url\":\"https:\/\/ac-franchise.be\/\",\"name\":\"AC Franchise\",\"description\":\"Cr\u00e9er une franchise et devenir franchis\u00e9 !\",\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ac-franchise.be\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ac-franchise.be\/#organization\",\"name\":\"AC Franchise\",\"url\":\"https:\/\/ac-franchise.be\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png\",\"contentUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png\",\"width\":300,\"height\":71,\"caption\":\"AC Franchise\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/ab8207420eb94825347ea480c82f63ce\",\"name\":\"Sonia Tajouri\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9baebf34244d983fc6b8dad2dc7e121b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9baebf34244d983fc6b8dad2dc7e121b?s=96&d=mm&r=g\",\"caption\":\"Sonia Tajouri\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Un contact de qualit\u00e9 est le minimum que l'on puisse attendre d'un commer\u00e7ant","description":"Les clients sont confront\u00e9s \u00e0 des produits et des enseignes tr\u00e8s concurrentiels, \u00e0 prix \u00e9gal ce qui fait la diff\u00e9rence est souvent li\u00e9 \u00e0 la sympathie qui","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ac-franchise.be\/article\/un-contact-de-qualite-est-le-minimum-que-lon-puisse-attendre-dun-commercant","og_locale":"fr_FR","og_type":"article","og_title":"Un contact de qualit\u00e9 est le minimum que l'on puisse attendre d'un commer\u00e7ant","og_description":"Les clients sont confront\u00e9s \u00e0 des produits et des enseignes tr\u00e8s concurrentiels, \u00e0 prix \u00e9gal ce qui fait la diff\u00e9rence est souvent li\u00e9 \u00e0 la sympathie qui","og_url":"https:\/\/ac-franchise.be\/article\/un-contact-de-qualite-est-le-minimum-que-lon-puisse-attendre-dun-commercant","og_site_name":"AC Franchise","article_published_time":"2010-09-16T01:00:00+00:00","og_image":[{"width":199,"height":199,"url":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128054513-0f0c039cbbd88a289d397be02fac0ae0.jpg","type":"image\/jpeg"}],"author":"Sonia Tajouri","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sonia Tajouri","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ac-franchise.be\/article\/un-contact-de-qualite-est-le-minimum-que-lon-puisse-attendre-dun-commercant#article","isPartOf":{"@id":"https:\/\/ac-franchise.be\/article\/un-contact-de-qualite-est-le-minimum-que-lon-puisse-attendre-dun-commercant"},"author":{"name":"AC Franchise","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/ab8207420eb94825347ea480c82f63ce"},"headline":"Un contact de qualit\u00e9 est le minimum que l’on puisse attendre d’un commer\u00e7ant","datePublished":"2010-09-16T01:00:00+00:00","dateModified":"2010-09-16T01:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/ac-franchise.be\/article\/un-contact-de-qualite-est-le-minimum-que-lon-puisse-attendre-dun-commercant"},"wordCount":513,"publisher":{"@id":"https:\/\/ac-franchise.be\/#organization"},"image":{"@id":"https:\/\/ac-franchise.be\/article\/un-contact-de-qualite-est-le-minimum-que-lon-puisse-attendre-dun-commercant#primaryimage"},"thumbnailUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128054513-0f0c039cbbd88a289d397be02fac0ae0.jpg","keywords":["Marketing"],"articleSection":["Actualit\u00e9s de la franchise"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/ac-franchise.be\/article\/un-contact-de-qualite-est-le-minimum-que-lon-puisse-attendre-dun-commercant","url":"https:\/\/ac-franchise.be\/article\/un-contact-de-qualite-est-le-minimum-que-lon-puisse-attendre-dun-commercant","name":"Un contact de qualit\u00e9 est le minimum que l'on puisse attendre d'un commer\u00e7ant","isPartOf":{"@id":"https:\/\/ac-franchise.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ac-franchise.be\/article\/un-contact-de-qualite-est-le-minimum-que-lon-puisse-attendre-dun-commercant#primaryimage"},"image":{"@id":"https:\/\/ac-franchise.be\/article\/un-contact-de-qualite-est-le-minimum-que-lon-puisse-attendre-dun-commercant#primaryimage"},"thumbnailUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128054513-0f0c039cbbd88a289d397be02fac0ae0.jpg","datePublished":"2010-09-16T01:00:00+00:00","dateModified":"2010-09-16T01:00:00+00:00","description":"Les clients sont confront\u00e9s \u00e0 des produits et des enseignes tr\u00e8s concurrentiels, \u00e0 prix \u00e9gal ce qui fait la diff\u00e9rence est souvent li\u00e9 \u00e0 la sympathie qui","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ac-franchise.be\/article\/un-contact-de-qualite-est-le-minimum-que-lon-puisse-attendre-dun-commercant"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ac-franchise.be\/article\/un-contact-de-qualite-est-le-minimum-que-lon-puisse-attendre-dun-commercant#primaryimage","url":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128054513-0f0c039cbbd88a289d397be02fac0ae0.jpg","contentUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128054513-0f0c039cbbd88a289d397be02fac0ae0.jpg","width":199,"height":199},{"@type":"WebSite","@id":"https:\/\/ac-franchise.be\/#website","url":"https:\/\/ac-franchise.be\/","name":"AC Franchise","description":"Cr\u00e9er une franchise et devenir franchis\u00e9 !","publisher":{"@id":"https:\/\/ac-franchise.be\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ac-franchise.be\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/ac-franchise.be\/#organization","name":"AC Franchise","url":"https:\/\/ac-franchise.be\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/","url":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png","contentUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png","width":300,"height":71,"caption":"AC Franchise"},"image":{"@id":"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/ab8207420eb94825347ea480c82f63ce","name":"Sonia Tajouri","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9baebf34244d983fc6b8dad2dc7e121b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9baebf34244d983fc6b8dad2dc7e121b?s=96&d=mm&r=g","caption":"Sonia Tajouri"}}]}},"_links":{"self":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts\/294992"}],"collection":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/comments?post=294992"}],"version-history":[{"count":0,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts\/294992\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/media\/294993"}],"wp:attachment":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/media?parent=294992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/categories?post=294992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/tags?post=294992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}