{"id":295008,"date":"2010-09-14T02:00:00","date_gmt":"2010-09-14T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/se-differencier-aux-yeux-des-clients-par-les-produits-et-les-services"},"modified":"2010-09-14T02:00:00","modified_gmt":"2010-09-14T01:00:00","slug":"se-differencier-aux-yeux-des-clients-par-les-produits-et-les-services","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/se-differencier-aux-yeux-des-clients-par-les-produits-et-les-services","title":{"rendered":"Se diff\u00e9rencier aux yeux des clients par les produits et les services"},"content":{"rendered":"
\n
\n
\n
<\/a> <\/div>\n
\n
En tant que franchis\u00e9 vous choisissez votre enseigne d’abord suivant des crit\u00e8res li\u00e9s au r\u00e9seau et aux services du franchiseur. Mais sachez qu’il est \u00e9galement important que cette franchise\u00a0applique une politique de positionnement claire afin d’\u00eatre facilement rep\u00e9rable par vos futurs clients.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Chaque point de vente doit se positionner sur un march\u00e9 par diff\u00e9renciation avec ses concurrents<\/em><\/strong>, la qualit\u00e9 de son image en d\u00e9pend. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
D’abord l’enseigne doit proposer un assortiment de produits assez large<\/em><\/strong>, c’est-\u00e0-dire avec un nombre de familles de produits suffisant. Par opposition on dira que l’assortiment est \u00e9troit quand l’offre de vente est tr\u00e8s sp\u00e9cialis\u00e9e. Il est \u00e9galement n\u00e9cessaire que le nombre de r\u00e9f\u00e9rences soit important dans chaque famille de produits, on parle alors de profondeur de l’assortiment. Par opposition on dira qu’un assortiment est superficiel s’il y en a peu. Enfin le point de vente doit offrir un assortiment d’une certaine ampleur, comme dans les grands magasins, on parlera d’assortiment restreint au contraire pour du hard-discount par exemple. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Le\u00a0deuxi\u00e8me aspect concernant le produit tient \u00e0 la place de la marque<\/em><\/strong>. Ainsi on conna\u00eet d\u00e9sormais les marques de distributeurs (MDD) qui sont distribu\u00e9es par les fabricants, comme Quechua pour D\u00e9cathlon, mais il y a aussi les marques d’entr\u00e9e de gamme ou premiers prix, comme le pouce d’Auchan, enfin l’enseigne peut proposer des marques de producteurs ou marques nationales, celles qui ont le plus de notori\u00e9t\u00e9 et sont pr\u00e9sentes dans de nombreuses enseignes. Si les prix sont vari\u00e9s pour une m\u00eame famille de produits, l’assortiment est consid\u00e9r\u00e9 comme \u00e9quilibr\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Mais aujourd’hui les clients sont devenus sensibles aussi \u00e0 la qualit\u00e9 des servicess propos\u00e9s<\/em><\/strong>, qui permettent souvent la fid\u00e9lisation, atout principal pour conqu\u00e9rir les march\u00e9s en ce d\u00e9but de XXIe si\u00e8cle. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Il y a des services marchands comme une billetterie ou non marchands, par exemple le remboursement en cas de client insatisfait. Certaines enseignes sont tr\u00e8s attentives au confort au moment de l’achat, par exemple la livraison ou les zones d’accueil, d’autres s’int\u00e9ressent de pr\u00e8s aux services financiers qui vont donner au client des facilit\u00e9s de paiement. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Les services techniques concernent davantage des produits pour la maison\u00a0: installation de votre box \u00e0 domicile par exemple ou\u00a0 service apr\u00e8s vente de qualit\u00e9, enfin restent un certain nombre de services li\u00e9s \u00e0 l’achat comme les cartes cadeau. Il est essentiel de se pencher sur les moyens propos\u00e9s par une enseigne, leurs suivis et l’image que cela donne \u00e0 l’enseigne. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
De nombreux clients sont d\u00e9sormais sensibles \u00e0 des \u00e9l\u00e9ments de diff\u00e9renciation tr\u00e8s fins\u00a0<\/em><\/strong>: ainsi le simple fait de proposer un appel\u00a0t\u00e9l\u00e9phonique pour pr\u00e9venir\u00a0quand le produit sera arriv\u00e9 en magasin permet non seulement de faire la vente mais en plus de capter les coordonn\u00e9es du client\u00a0 dans la base de donn\u00e9es et ainsi de pouvoir le fid\u00e9liser. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Il ne faudra jamais oublier qu’Yves Rocher a connu ses premiers succ\u00e8s simplement en ayant l’id\u00e9e de souhaiter un joyeux anniversaire \u00e0 ses client(e)s <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Quelque soit le circuit de distribution on sait que le commun des mortels est toujours sensible au moindre signe de reconnaissance. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Dominique Deslandes <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

En tant que franchis\u00e9 vous choisissez votre enseigne d’abord suivant des crit\u00e8res li\u00e9s au r\u00e9seau et aux services du franchiseur. Mais sachez qu’il est \u00e9galement important que cette franchise\u00a0applique une politique de positionnement claire afin d’\u00eatre facilement rep\u00e9rable par vos futurs clients. Chaque point de vente doit se positionner sur un march\u00e9 par diff\u00e9renciation avec […]<\/p>\n","protected":false},"author":1,"featured_media":295009,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-295008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nSe diff\u00e9rencier aux yeux des clients par les produits et les services<\/title>\n<meta name=\"description\" content=\"En tant que franchis\u00e9 vous choisissez votre enseigne d'abord suivant des crit\u00e8res li\u00e9s au r\u00e9seau et aux services du franchiseur. Mais sachez qu'il est\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/se-differencier-aux-yeux-des-clients-par-les-produits-et-les-services\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Se diff\u00e9rencier aux yeux des clients par les produits et les services\" \/>\n<meta property=\"og:description\" content=\"En tant que franchis\u00e9 vous choisissez votre enseigne d'abord suivant des crit\u00e8res li\u00e9s au r\u00e9seau et aux services du franchiseur. Mais sachez qu'il est\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ac-franchise.be\/article\/se-differencier-aux-yeux-des-clients-par-les-produits-et-les-services\" \/>\n<meta property=\"og:site_name\" content=\"AC Franchise\" \/>\n<meta property=\"article:published_time\" content=\"2010-09-14T01:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128054459-532b88024dc451f7f17cc95635a8df30.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"acfpqp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"acfpqp\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ac-franchise.be\/article\/se-differencier-aux-yeux-des-clients-par-les-produits-et-les-services#article\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/se-differencier-aux-yeux-des-clients-par-les-produits-et-les-services\"},\"author\":{\"name\":\"AC Franchise\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/d36168a01178a8f2f2d9384f5b20d65d\"},\"headline\":\"Se diff\u00e9rencier aux yeux des clients par les produits et les services\",\"datePublished\":\"2010-09-14T01:00:00+00:00\",\"dateModified\":\"2010-09-14T01:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/se-differencier-aux-yeux-des-clients-par-les-produits-et-les-services\"},\"wordCount\":563,\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/se-differencier-aux-yeux-des-clients-par-les-produits-et-les-services#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128054459-532b88024dc451f7f17cc95635a8df30.jpg\",\"keywords\":[\"Marketing\"],\"articleSection\":[\"Actualit\u00e9s de la franchise\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ac-franchise.be\/article\/se-differencier-aux-yeux-des-clients-par-les-produits-et-les-services\",\"url\":\"https:\/\/ac-franchise.be\/article\/se-differencier-aux-yeux-des-clients-par-les-produits-et-les-services\",\"name\":\"Se diff\u00e9rencier aux yeux des clients par les produits et les services\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/se-differencier-aux-yeux-des-clients-par-les-produits-et-les-services#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/se-differencier-aux-yeux-des-clients-par-les-produits-et-les-services#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128054459-532b88024dc451f7f17cc95635a8df30.jpg\",\"datePublished\":\"2010-09-14T01:00:00+00:00\",\"dateModified\":\"2010-09-14T01:00:00+00:00\",\"description\":\"En tant que franchis\u00e9 vous choisissez votre enseigne d'abord suivant des crit\u00e8res li\u00e9s au r\u00e9seau et aux services du franchiseur. Mais sachez qu'il est\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ac-franchise.be\/article\/se-differencier-aux-yeux-des-clients-par-les-produits-et-les-services\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ac-franchise.be\/article\/se-differencier-aux-yeux-des-clients-par-les-produits-et-les-services#primaryimage\",\"url\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128054459-532b88024dc451f7f17cc95635a8df30.jpg\",\"contentUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128054459-532b88024dc451f7f17cc95635a8df30.jpg\",\"width\":200,\"height\":300},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ac-franchise.be\/#website\",\"url\":\"https:\/\/ac-franchise.be\/\",\"name\":\"AC Franchise\",\"description\":\"Cr\u00e9er une franchise et devenir franchis\u00e9 !\",\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ac-franchise.be\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ac-franchise.be\/#organization\",\"name\":\"AC Franchise\",\"url\":\"https:\/\/ac-franchise.be\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png\",\"contentUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png\",\"width\":300,\"height\":71,\"caption\":\"AC Franchise\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/d36168a01178a8f2f2d9384f5b20d65d\",\"name\":\"acfpqp\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e9ecdf577d179f788a3340293e0d59c5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e9ecdf577d179f788a3340293e0d59c5?s=96&d=mm&r=g\",\"caption\":\"acfpqp\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Se diff\u00e9rencier aux yeux des clients par les produits et les services","description":"En tant que franchis\u00e9 vous choisissez votre enseigne d'abord suivant des crit\u00e8res li\u00e9s au r\u00e9seau et aux services du franchiseur. Mais sachez qu'il est","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ac-franchise.be\/article\/se-differencier-aux-yeux-des-clients-par-les-produits-et-les-services","og_locale":"fr_FR","og_type":"article","og_title":"Se diff\u00e9rencier aux yeux des clients par les produits et les services","og_description":"En tant que franchis\u00e9 vous choisissez votre enseigne d'abord suivant des crit\u00e8res li\u00e9s au r\u00e9seau et aux services du franchiseur. Mais sachez qu'il est","og_url":"https:\/\/ac-franchise.be\/article\/se-differencier-aux-yeux-des-clients-par-les-produits-et-les-services","og_site_name":"AC Franchise","article_published_time":"2010-09-14T01:00:00+00:00","og_image":[{"width":200,"height":300,"url":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128054459-532b88024dc451f7f17cc95635a8df30.jpg","type":"image\/jpeg"}],"author":"acfpqp","twitter_card":"summary_large_image","twitter_misc":{"Written by":"acfpqp","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ac-franchise.be\/article\/se-differencier-aux-yeux-des-clients-par-les-produits-et-les-services#article","isPartOf":{"@id":"https:\/\/ac-franchise.be\/article\/se-differencier-aux-yeux-des-clients-par-les-produits-et-les-services"},"author":{"name":"AC Franchise","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/d36168a01178a8f2f2d9384f5b20d65d"},"headline":"Se diff\u00e9rencier aux yeux des clients par les produits et les services","datePublished":"2010-09-14T01:00:00+00:00","dateModified":"2010-09-14T01:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/ac-franchise.be\/article\/se-differencier-aux-yeux-des-clients-par-les-produits-et-les-services"},"wordCount":563,"publisher":{"@id":"https:\/\/ac-franchise.be\/#organization"},"image":{"@id":"https:\/\/ac-franchise.be\/article\/se-differencier-aux-yeux-des-clients-par-les-produits-et-les-services#primaryimage"},"thumbnailUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128054459-532b88024dc451f7f17cc95635a8df30.jpg","keywords":["Marketing"],"articleSection":["Actualit\u00e9s de la franchise"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/ac-franchise.be\/article\/se-differencier-aux-yeux-des-clients-par-les-produits-et-les-services","url":"https:\/\/ac-franchise.be\/article\/se-differencier-aux-yeux-des-clients-par-les-produits-et-les-services","name":"Se diff\u00e9rencier aux yeux des clients par les produits et les services","isPartOf":{"@id":"https:\/\/ac-franchise.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ac-franchise.be\/article\/se-differencier-aux-yeux-des-clients-par-les-produits-et-les-services#primaryimage"},"image":{"@id":"https:\/\/ac-franchise.be\/article\/se-differencier-aux-yeux-des-clients-par-les-produits-et-les-services#primaryimage"},"thumbnailUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128054459-532b88024dc451f7f17cc95635a8df30.jpg","datePublished":"2010-09-14T01:00:00+00:00","dateModified":"2010-09-14T01:00:00+00:00","description":"En tant que franchis\u00e9 vous choisissez votre enseigne d'abord suivant des crit\u00e8res li\u00e9s au r\u00e9seau et aux services du franchiseur. Mais sachez qu'il est","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ac-franchise.be\/article\/se-differencier-aux-yeux-des-clients-par-les-produits-et-les-services"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ac-franchise.be\/article\/se-differencier-aux-yeux-des-clients-par-les-produits-et-les-services#primaryimage","url":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128054459-532b88024dc451f7f17cc95635a8df30.jpg","contentUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128054459-532b88024dc451f7f17cc95635a8df30.jpg","width":200,"height":300},{"@type":"WebSite","@id":"https:\/\/ac-franchise.be\/#website","url":"https:\/\/ac-franchise.be\/","name":"AC Franchise","description":"Cr\u00e9er une franchise et devenir franchis\u00e9 !","publisher":{"@id":"https:\/\/ac-franchise.be\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ac-franchise.be\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/ac-franchise.be\/#organization","name":"AC Franchise","url":"https:\/\/ac-franchise.be\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/","url":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png","contentUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png","width":300,"height":71,"caption":"AC Franchise"},"image":{"@id":"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/d36168a01178a8f2f2d9384f5b20d65d","name":"acfpqp","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e9ecdf577d179f788a3340293e0d59c5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e9ecdf577d179f788a3340293e0d59c5?s=96&d=mm&r=g","caption":"acfpqp"}}]}},"_links":{"self":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts\/295008"}],"collection":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/comments?post=295008"}],"version-history":[{"count":0,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts\/295008\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/media\/295009"}],"wp:attachment":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/media?parent=295008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/categories?post=295008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/tags?post=295008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}