{"id":295017,"date":"2010-09-11T02:00:00","date_gmt":"2010-09-11T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/benchmarking-kesako"},"modified":"2010-09-11T02:00:00","modified_gmt":"2010-09-11T01:00:00","slug":"benchmarking-kesako","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/benchmarking-kesako","title":{"rendered":"Benchmarking : kesako ?"},"content":{"rendered":"
\n
\n
Qualit\u00e9 du service, de l’accueil, agencement du magasin, pr\u00e9sentation de la vitrine, d\u00e9coration, fid\u00e9lisation de la client\u00e8le… Tels sont quelques-uns des\u00a0points pouvant faire l’objet d’une comparaison d\u00e9taill\u00e9e gr\u00e2ce \u00e0 un proc\u00e9d\u00e9 de plus en plus pratiqu\u00e9.<\/p>\n

L’expression vient du mot \u00a0\u00bb benchmark \u00a0\u00bb qui est un rep\u00e8re de g\u00e9om\u00e8tre marquant une position et utilis\u00e9 comme norme de r\u00e9f\u00e9rence pour \u00e9valuer quelque chose. C’est une technique qui consiste \u00e0 s’emparer, en toute l\u00e9galit\u00e9, des meilleures m\u00e9thodes mises au point par d’autres<\/strong>. Une mani\u00e8re de pratiquer l’espionnage industriel ? Surtout le moyen d’atteindre l’excellence en puisant chez les autres les bonnes recettes. Certains sont reconnus pour leur qualit\u00e9 d’accueil, d’autres pour l’accompagnement du client, alors pourquoi ne pas adopter leurs m\u00e9thodes, en particulier celles qui ont fait leurs preuves ? Ainsi pour l’accueil : comment faire entrer le client chez vous plut\u00f4t que chez votre concurrent ? <\/p>\n

En copiant la strat\u00e9gie des meilleurs, qui consistent \u00e0 fonder sa r\u00e9ussite sur la satisfaction du client, l’analyse sera pouss\u00e9e au moindre d\u00e9tail pour l’application pr\u00e9cise. Le benchmarking, dont le mot racine d\u00e9signe la borne en anglais, consiste \u00e0 se comparer non seulement aux concurrents mais \u00e0 toute autre entreprise pouvant servir de mod\u00e8le. C’est une d\u00e9marche qui fait souvent progresser en qualit\u00e9 pour assurer sa survie dans le secteur<\/strong>. Tout se compare, de la prise de commande \u00e0 la gestion du risque client ou la carte de fid\u00e9lit\u00e9. L’objectif est simplement de mieux travailler.<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Qualit\u00e9 du service, de l’accueil, agencement du magasin, pr\u00e9sentation de la vitrine, d\u00e9coration, fid\u00e9lisation de la client\u00e8le… Tels sont quelques-uns des\u00a0points pouvant faire l’objet d’une comparaison d\u00e9taill\u00e9e gr\u00e2ce \u00e0 un proc\u00e9d\u00e9 de plus en plus pratiqu\u00e9. L’expression vient du mot \u00a0\u00bb benchmark \u00a0\u00bb qui est un rep\u00e8re de g\u00e9om\u00e8tre marquant une position et utilis\u00e9 comme […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-295017","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-marketing","entry"],"acf":[],"yoast_head":"\nBenchmarking : kesako ?<\/title>\n<meta name=\"description\" content=\"Qualit\u00e9 du service, de l'accueil, agencement du magasin, pr\u00e9sentation de la vitrine, d\u00e9coration, fid\u00e9lisation de la client\u00e8le... Tels sont quelques-uns\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/benchmarking-kesako\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Benchmarking : kesako ?\" \/>\n<meta property=\"og:description\" content=\"Qualit\u00e9 du service, de l'accueil, agencement du magasin, pr\u00e9sentation de la vitrine, d\u00e9coration, fid\u00e9lisation de la client\u00e8le... Tels sont quelques-uns\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ac-franchise.be\/article\/benchmarking-kesako\" \/>\n<meta property=\"og:site_name\" content=\"AC Franchise\" \/>\n<meta property=\"article:published_time\" content=\"2010-09-11T01:00:00+00:00\" \/>\n<meta name=\"author\" content=\"acfpqp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"acfpqp\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ac-franchise.be\/article\/benchmarking-kesako#article\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/benchmarking-kesako\"},\"author\":{\"name\":\"AC Franchise\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/d36168a01178a8f2f2d9384f5b20d65d\"},\"headline\":\"Benchmarking : kesako ?\",\"datePublished\":\"2010-09-11T01:00:00+00:00\",\"dateModified\":\"2010-09-11T01:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/benchmarking-kesako\"},\"wordCount\":258,\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"keywords\":[\"Marketing\"],\"articleSection\":[\"Actualit\u00e9s de la franchise\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ac-franchise.be\/article\/benchmarking-kesako\",\"url\":\"https:\/\/ac-franchise.be\/article\/benchmarking-kesako\",\"name\":\"Benchmarking : kesako ?\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/#website\"},\"datePublished\":\"2010-09-11T01:00:00+00:00\",\"dateModified\":\"2010-09-11T01:00:00+00:00\",\"description\":\"Qualit\u00e9 du service, de l'accueil, agencement du magasin, pr\u00e9sentation de la vitrine, d\u00e9coration, fid\u00e9lisation de la client\u00e8le... Tels sont quelques-uns\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ac-franchise.be\/article\/benchmarking-kesako\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ac-franchise.be\/#website\",\"url\":\"https:\/\/ac-franchise.be\/\",\"name\":\"AC Franchise\",\"description\":\"Cr\u00e9er une franchise et devenir franchis\u00e9 !\",\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ac-franchise.be\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ac-franchise.be\/#organization\",\"name\":\"AC Franchise\",\"url\":\"https:\/\/ac-franchise.be\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png\",\"contentUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png\",\"width\":300,\"height\":71,\"caption\":\"AC Franchise\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/d36168a01178a8f2f2d9384f5b20d65d\",\"name\":\"acfpqp\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e9ecdf577d179f788a3340293e0d59c5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e9ecdf577d179f788a3340293e0d59c5?s=96&d=mm&r=g\",\"caption\":\"acfpqp\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Benchmarking : kesako ?","description":"Qualit\u00e9 du service, de l'accueil, agencement du magasin, pr\u00e9sentation de la vitrine, d\u00e9coration, fid\u00e9lisation de la client\u00e8le... Tels sont quelques-uns","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ac-franchise.be\/article\/benchmarking-kesako","og_locale":"fr_FR","og_type":"article","og_title":"Benchmarking : kesako ?","og_description":"Qualit\u00e9 du service, de l'accueil, agencement du magasin, pr\u00e9sentation de la vitrine, d\u00e9coration, fid\u00e9lisation de la client\u00e8le... Tels sont quelques-uns","og_url":"https:\/\/ac-franchise.be\/article\/benchmarking-kesako","og_site_name":"AC Franchise","article_published_time":"2010-09-11T01:00:00+00:00","author":"acfpqp","twitter_card":"summary_large_image","twitter_misc":{"Written by":"acfpqp","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ac-franchise.be\/article\/benchmarking-kesako#article","isPartOf":{"@id":"https:\/\/ac-franchise.be\/article\/benchmarking-kesako"},"author":{"name":"AC Franchise","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/d36168a01178a8f2f2d9384f5b20d65d"},"headline":"Benchmarking : kesako ?","datePublished":"2010-09-11T01:00:00+00:00","dateModified":"2010-09-11T01:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/ac-franchise.be\/article\/benchmarking-kesako"},"wordCount":258,"publisher":{"@id":"https:\/\/ac-franchise.be\/#organization"},"keywords":["Marketing"],"articleSection":["Actualit\u00e9s de la franchise"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/ac-franchise.be\/article\/benchmarking-kesako","url":"https:\/\/ac-franchise.be\/article\/benchmarking-kesako","name":"Benchmarking : kesako ?","isPartOf":{"@id":"https:\/\/ac-franchise.be\/#website"},"datePublished":"2010-09-11T01:00:00+00:00","dateModified":"2010-09-11T01:00:00+00:00","description":"Qualit\u00e9 du service, de l'accueil, agencement du magasin, pr\u00e9sentation de la vitrine, d\u00e9coration, fid\u00e9lisation de la client\u00e8le... Tels sont quelques-uns","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ac-franchise.be\/article\/benchmarking-kesako"]}]},{"@type":"WebSite","@id":"https:\/\/ac-franchise.be\/#website","url":"https:\/\/ac-franchise.be\/","name":"AC Franchise","description":"Cr\u00e9er une franchise et devenir franchis\u00e9 !","publisher":{"@id":"https:\/\/ac-franchise.be\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ac-franchise.be\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/ac-franchise.be\/#organization","name":"AC Franchise","url":"https:\/\/ac-franchise.be\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/","url":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png","contentUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png","width":300,"height":71,"caption":"AC Franchise"},"image":{"@id":"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/d36168a01178a8f2f2d9384f5b20d65d","name":"acfpqp","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e9ecdf577d179f788a3340293e0d59c5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e9ecdf577d179f788a3340293e0d59c5?s=96&d=mm&r=g","caption":"acfpqp"}}]}},"_links":{"self":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts\/295017"}],"collection":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/comments?post=295017"}],"version-history":[{"count":0,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts\/295017\/revisions"}],"wp:attachment":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/media?parent=295017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/categories?post=295017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/tags?post=295017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}