{"id":295019,"date":"2010-09-10T02:00:00","date_gmt":"2010-09-10T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-informations-sur-le-marche-et-lenvironnement-de-votre-futur-magasin-5536"},"modified":"2010-09-10T02:00:00","modified_gmt":"2010-09-10T01:00:00","slug":"les-informations-sur-le-marche-et-lenvironnement-de-votre-futur-magasin-5536","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-informations-sur-le-marche-et-lenvironnement-de-votre-futur-magasin-5536","title":{"rendered":"Les informations sur le march\u00e9 et l’environnement de votre futur magasin"},"content":{"rendered":"
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<\/a> <\/div>\n
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Vous cr\u00e9ez votre point de vente et avez retenu une enseigne en franchise qui vous plait.<\/b> Il vous appartient d\u00e8s que possible de recueillir toutes les informations utiles pour conna\u00eetre les tendances du march\u00e9 et l’opportunit\u00e9 que repr\u00e9sente votre projet.<\/p>\n

Pour trouver des informations pr\u00e9alables vous pouvez vous tourner vers des organismes tels que les Chambre de Commerce, les Chambres des M\u00e9tiers mais aussi l’INSEE (Institut National de la Statistique) ou le Credoc (Centre de recherche pour l’\u00e9tude et l’observation des conditions de vie).<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Vous avez aussi les biblioth\u00e8ques ou internet. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vous pouvez \u00e9galement glaner de nombreuses informations \u00e0 droite et \u00e0 gauche\u00a0<\/em><\/strong>en r\u00e9coltant des prospectus publicitaires, visitant des salons professionnels, interviewant des professionnels du secteur ou en observant les concurrents et leurs clients. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Votre march\u00e9 peut \u00eatre local, r\u00e9gional, national voire international. Il peut aussi avoir une activit\u00e9 saisonni\u00e8re ou \u00eatre r\u00e9gl\u00e9 par diff\u00e9rents crit\u00e8res qu’il vous faudra inclure dans l’\u00e9tude de march\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Finalement ce n’est pas quelque chose de tr\u00e8s compliqu\u00e9 \u00e0 r\u00e9aliser et ce document est souvent r\u00e9v\u00e9lateur de bon sens et d’intuition. Il faudra cependant les contr\u00f4ler en vous posant les bonnes questions. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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A vous de v\u00e9rifier si votre march\u00e9 est plut\u00f4t en d\u00e9veloppement ou stagnant<\/em><\/strong>, quelles sont donc les grandes tendances\u00a0; puis qui sont les acheteurs, quels profils de consommateurs <\/em><\/strong>ont-ils\u00a0; quel est l’environnement de ce march\u00e9\u00a0<\/em><\/strong>: ici il s’agit d’identifier les \u00e9volutions technologiques \u00e9ventuelles\u00a0; ya-t-il un cadre juridique particulier qui influence ce march\u00e9 et quelles sont les contraintes qui vont faciliter votre activit\u00e9 ou la menacer \u00e9ventuellement\u00a0 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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A partir de l\u00e0 vous pourrez d\u00e9terminer la valeur ajout\u00e9e de votre projet : bonne chance ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dominique Deslandes<\/p>\n

D\u00e9couvrez encore plus d’<\/i>actualit\u00e9s sur la cr\u00e9ation d’entreprise en franchise<\/a><\/i> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Vous cr\u00e9ez votre point de vente et avez retenu une enseigne en franchise qui vous plait. Il vous appartient d\u00e8s que possible de recueillir toutes les informations utiles pour conna\u00eetre les tendances du march\u00e9 et l’opportunit\u00e9 que repr\u00e9sente votre projet. Pour trouver des informations pr\u00e9alables vous pouvez vous tourner vers des organismes tels que les […]<\/p>\n","protected":false},"author":1,"featured_media":295020,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[132],"class_list":["post-295019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-creation-gestion-financement","entry","has-media"],"acf":[],"yoast_head":"\nLes informations sur le march\u00e9 et l'environnement de votre futur magasin<\/title>\n<meta name=\"description\" content=\"Vous cr\u00e9ez votre point de vente et avez retenu une enseigne en franchise qui vous plait. 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