{"id":295048,"date":"2010-09-04T02:00:00","date_gmt":"2010-09-04T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/franchise-ou-pas-a-chacun-la-formule-qui-lui-convient"},"modified":"2010-09-04T02:00:00","modified_gmt":"2010-09-04T01:00:00","slug":"franchise-ou-pas-a-chacun-la-formule-qui-lui-convient","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/franchise-ou-pas-a-chacun-la-formule-qui-lui-convient","title":{"rendered":"Franchise ou pas, \u00e0 chacun la formule qui lui convient"},"content":{"rendered":"
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Certains crit\u00e8res sont \u00e0 prendre en compte au moment de cr\u00e9er une activit\u00e9 en commerce associ\u00e9, en franchise ou non. Voyons leurs poids relatifs.<\/p>\n

La franchise est une m\u00e9thode qui permet au cr\u00e9ateur de rejoindre un r\u00e9seau qui d\u00e9bute ou qui a fait ses preuves. Le secteur importe moins que\u00a0l’activit\u00e9 <\/em><\/strong>elle-m\u00eame qui doit plaire \u00e0 celui qui d\u00e9cide de s’installer. La notion de choix personnel domine l’exp\u00e9rience. En g\u00e9n\u00e9ral les r\u00e9seaux recrutent volontiers d’anciens cadres ou responsables d’entreprises ou commer\u00e7ants, artisans, entrepreneurs\u00a0venant d’un autre univers. Il peut m\u00eame s’agir d’investisseurs qui recruteront les commerciaux ou les techniciens davantage r\u00e9ceptifs \u00e0 la formation dispens\u00e9e par l’enseigne. Attention n\u00e9anmoins de v\u00e9rifier que le secteur n’est pas \u00a0\u00bb sinistr\u00e9 \u00ab\u00a0… ou que l’\u00e9volution de la technologie, de la mondialisation ou des lois ne la condamne pas.<\/p>\n

Un autre crit\u00e8re est le concept, la mani\u00e8re dont le produit est mis en sc\u00e8ne<\/em><\/strong>. Il est bon de v\u00e9rifier que le d\u00e9cor correspond\u00a0en fonction de\u00a0valeurs esth\u00e9tiques mais aussi que la mani\u00e8re de vendre est en harmonie avec les comp\u00e9tences ou les envies du gestionnaire : d\u00e9sire-t-on travailler seul ou en couple ? Est-on pr\u00eat \u00e0 manager une \u00e9quipe ? Le conseil a-t-il toute sa place ? Chaque r\u00e9seau v\u00e9hicule des m\u00e9thodes, des organisations dont il faut tenir compte. <\/p>\n

Le contrat est un des \u00e9l\u00e9ments forts \u00e0 v\u00e9rifier au moment de la cr\u00e9ation. Il est souvent sign\u00e9 pour cinq ou sept ans. Les informations du DIP (document d’informations pr\u00e9alables) d\u00e9sormais obligatoire pour la franchise comme pour les autres formes de commerce sous enseigne\u00a0<\/em><\/strong>procure des \u00e9l\u00e9ments d’appr\u00e9ciation importants. On y trouve des informations concernant la satisfaction des franchis\u00e9s, les r\u00e9sultats financiers des derni\u00e8res ann\u00e9es, les droits d’entr\u00e9e et redevances, mais aussi la nature de l’accompagnement du franchiseur ou les actions de communication pr\u00e9vues. Le franchis\u00e9 profite du savoir faire du r\u00e9seau et met en application ses m\u00e9thodes et son concept. Il est important que l’ensemble soit harmonieux et que l’on puisse se trouver dans un syst\u00e8me gagnant-gagnant. <\/p>\n

Si l’on compare aux organisations <\/em><\/strong>des commer\u00e7ants ind\u00e9pendants associ\u00e9s en coop\u00e9rative, le statut est diff\u00e9rent. En effet ici pas de relation verticale mais plut\u00f4t horizontale. Les services apport\u00e9s par la coop\u00e9rative \u00e0 ses membres concernent les achats group\u00e9s via une centrale, mais aussi la mise \u00e0 disposition d’une enseigne ou de marques et de moyens publicitaires. La coop\u00e9rative offre parfois davantage d’autonomie <\/em><\/strong>que la franchise mais ce n’est souvent qu’une apparence.<\/p>\n

En revanche pour l’organisation en commission-affiliation c’est l’inverse<\/em><\/strong>. La t\u00eate de r\u00e9seau garde la main sur le stock. Le commer\u00e7ant est juridiquement ind\u00e9pendant mais non propri\u00e9taire de son stock. La formule convient \u00e0 ceux qui souhaitent \u00e9viter les \u00e9cueils d’une mauvaise gestion. Elle peut d\u00e9plaire \u00e0 la personne qui souhaite faire ses choix de produits. Du point de vue financier on remarque que dans ce syst\u00e8me, le commer\u00e7ant est r\u00e9mun\u00e9r\u00e9 sur la base d’une commission \u00e9tablie en fonction du chiffre d’affaires r\u00e9alis\u00e9, de l’ordre de 30 %. Le b\u00e9n\u00e9fice est r\u00e9duit en m\u00eame temps que le risque pris. <\/p>\n

Il reste d’autres associations comme la concession qui accorde une exclusivit\u00e9 territoriale. En fait les syst\u00e8mes sont tr\u00e8s nombreux et il faut \u00eatre vigilant. D’ailleurs parfois la diff\u00e9rence se fera sur le droit d’entr\u00e9e, en g\u00e9n\u00e9ral les franchiseurs demandent beaucoup mais fournissent un outil de travail bien r\u00f4d\u00e9 et performant.<\/p>\n

<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Certains crit\u00e8res sont \u00e0 prendre en compte au moment de cr\u00e9er une activit\u00e9 en commerce associ\u00e9, en franchise ou non. Voyons leurs poids relatifs. La franchise est une m\u00e9thode qui permet au cr\u00e9ateur de rejoindre un r\u00e9seau qui d\u00e9bute ou qui a fait ses preuves. Le secteur importe moins que\u00a0l’activit\u00e9 elle-m\u00eame qui doit plaire \u00e0 […]<\/p>\n","protected":false},"author":1,"featured_media":295049,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-295048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nFranchise ou pas, \u00e0 chacun la formule qui lui convient<\/title>\n<meta name=\"description\" content=\"Certains crit\u00e8res sont \u00e0 prendre en compte au moment de cr\u00e9er une activit\u00e9 en commerce associ\u00e9, en franchise ou non. 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