{"id":295067,"date":"2010-09-03T02:00:00","date_gmt":"2010-09-03T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/mr-bricolage-un-developpement-a-la-hauteur-de-ses-ambitions"},"modified":"2010-09-03T02:00:00","modified_gmt":"2010-09-03T01:00:00","slug":"mr-bricolage-un-developpement-a-la-hauteur-de-ses-ambitions","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/mr-bricolage-un-developpement-a-la-hauteur-de-ses-ambitions","title":{"rendered":"Mr Bricolage : un d\u00e9veloppement \u00e0 la hauteur de ses ambitions"},"content":{"rendered":"
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La franchise Mr Bricolage <\/strong>est num\u00e9ro 3 sur le march\u00e9 du bricolage en France derri\u00e8re le groupe Adeo (Leroy Merlin et Weldom) et Kingfisher (Castorama et Brico D\u00e9p\u00f4t) depuis le rachat des enseignes Les Briconautes, les Jardinautes et Catena. Le groupe compte maintenant plus de 650 points de vente (une cinquantaine \u00e0 l’\u00e9tranger), dont\u00a0 433 Mr Bricolage, 178 \u00e0 l’enseigne Briconautes et Jardinautes, et 66 magasins franchis\u00e9s <\/strong>Catena. 85% des points de vente Mr Bricolage sont des magasins ind\u00e9pendants.<\/p>\n

L’enseigne existe depuis 1965, fond\u00e9e \u00e0 l’origine par 12 ind\u00e9pendants. Chaque ann\u00e9e, de nouveaux adh\u00e9rents rejoignent Mr.Bricolage. A c\u00f4t\u00e9 de tr\u00e8s grands magasins Mr Bricolage (10 000 m2), le parc est compos\u00e9 en majorit\u00e9 de magasins d’une surface moyenne de 2 600 m2 et l’enseigne a toujours men\u00e9 une politique de magasins de proximit\u00e9. A la fois pour r\u00e9pondre \u00e0 une demande de plus en plus grande des consommateurs qui ne veulent plus faire des kms pour s’\u00e9quiper et aussi pour permettre l’installation de nouveaux\u00a0 franchis\u00e9s <\/strong>qui n’aurait pas les ressources financi\u00e8res suffisantes pour un magasin de 5 000 m2. En effet, un apport personnel de 200 000 \u00e0 300 000 euros est n\u00e9cessaire pour ouvrir une franchise<\/strong>. De plus, pour financer les projets des candidats, un fonds d’investissement a \u00e9t\u00e9 cr\u00e9\u00e9 par d’anciens adh\u00e9rents.
Le droit d’entr\u00e9e pour adh\u00e9rer au r\u00e9seau est de 9 150 euros avec une redevance de 0,44 \u00e0 1,32%. La redevance publicitaire est de 0,85% du chiffre d’affaires TTC.
Mr Bricolage f\u00eate cette ann\u00e9e son trenti\u00e8me anniversaire et l’arriv\u00e9e des enseignes les Briconautes, les Jardinautes et Catena permettra de d\u00e9velopper une synergie profitable \u00e0 tous.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La franchise Mr Bricolage est num\u00e9ro 3 sur le march\u00e9 du bricolage en France derri\u00e8re le groupe Adeo (Leroy Merlin et Weldom) et Kingfisher (Castorama et Brico D\u00e9p\u00f4t) depuis le rachat des enseignes Les Briconautes, les Jardinautes et Catena. Le groupe compte maintenant plus de 650 points de vente (une cinquantaine \u00e0 l’\u00e9tranger), dont\u00a0 433 […]<\/p>\n","protected":false},"author":1,"featured_media":295068,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[140],"class_list":["post-295067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","tag-politique-concept-produit","entry","has-media"],"acf":[],"yoast_head":"\nMr 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