{"id":295079,"date":"2010-08-31T02:00:00","date_gmt":"2010-08-31T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/methode-pour-reussir-votre-reprise-dune-franchise-4157"},"modified":"2010-08-31T02:00:00","modified_gmt":"2010-08-31T01:00:00","slug":"methode-pour-reussir-votre-reprise-dune-franchise-4157","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/methode-pour-reussir-votre-reprise-dune-franchise-4157","title":{"rendered":"M\u00e9thode pour r\u00e9ussir votre reprise d’une franchise"},"content":{"rendered":"
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Qu’il s’agisse de cr\u00e9ation ou de reprise d’une franchise, un projet ne s’improvise pas<\/b>. Voici quelques conseils. <\/p>\n

Vous devez \u00e9videmment bien d\u00e9finir votre projet. Apr\u00e8s une analyse objective de vos motivations, vos comp\u00e9tences et vos moyens, d\u00e9finissez un projet clair en termes de crit\u00e8res \u00e9conomiques, de march\u00e9, de localisation, de taille de soci\u00e9t\u00e9…<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Etablissez ensuite un planning indicatif que vous pr\u00e9ciserez mieux plus tard <\/em><\/strong>prenant en compte la formation, la recherche de la cible, l’obtention des financements, l’accompagnement par des experts ou\/et par le franchiseur. Voyez aussi si ce projet est compatible avec votre vie priv\u00e9e. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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A partir du jour de votre prise de d\u00e9cision, tablez sur une dur\u00e9e de trois\u00a0\u00e0 douze\u00a0mois pour aboutir. Ensuite cherchez l’entreprise franchis\u00e9e id\u00e9ale<\/em><\/strong>, prospectez le march\u00e9 apparent \u00e0 travers des annonces et le march\u00e9 confidentiel auquel vous aurez acc\u00e8s par des r\u00e9seaux de franchise, des consultants en franchise…. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Faites votre premi\u00e8re \u00e9valuation. <\/h3>\n
Le dossier du c\u00e9dant doit vous permettre de prendre connaissance des m\u00e9tiers de l’entreprise cible, de ses march\u00e9s et de ses clients, de l’importance et de la qualification de son personnel et, \u00e0 partir de ses \u00e9tats financiers, de faire une estimation de sa valeur. Le franchiseur vous sera tr\u00e8s utile car il n’a pas int\u00e9r\u00eat \u00e0 m\u00e9contenter, ni le c\u00e9dant, ni l’acheteur.  A ce stade pensez \u00e0 vous faire aider d’experts si le franchiseur n’offre pas un service d’aide \u00e0 la reprise qui soit parfait.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Etape suivante : les diagnostics op\u00e9rationnels. <\/h3>\n
Vous allez mieux appr\u00e9hender la valeur ajout\u00e9e que vous pourrez apporter \u00e0 cet entreprise par vos comp\u00e9tences ou avec les services apport\u00e9s par le franchiseur. Vient alors le moment de peaufiner votre business plan. Ce document est \u00e0 la fois une base technique et un support de communication. Il valide votre connaissance du march\u00e9 et met en \u00e9vidence l’ad\u00e9quation des moyens techniques, humains et financiers de la soci\u00e9t\u00e9 \u00e0 reprendre et votre capacit\u00e9 de d\u00e9veloppement. Le business plan deviendra un instrument de pilotage sur la dur\u00e9e, il devra \u00e9galement \u00eatre v\u00e9rifi\u00e9 par le franchis\u00e9 c\u00e9dant et le franchiseur.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Recherche de financement<\/h3>\n
Maintenant \u00e0 vous de trouver les financements.<\/em><\/strong> Vous disposez de deux voies : mobiliser votre \u00e9pargne personnelle et recourir \u00e0 l’emprunt. A vous de doser les deux leviers en fonction de vos contraintes et des objectifs, sans oublier les besoins propres de l’entreprise. Puis vous devrez verrouiller votre montage juridique<\/em><\/strong>. Il doit \u00eatre appropri\u00e9 en fonction de la nouvelle situation, souvent, dans le cas d’une reprise, il s’agira d’une holding qui prendra le contr\u00f4le de la cible, en optimisant la fiscalit\u00e9 par recours \u00e0 l’int\u00e9gration fiscale du groupe constitu\u00e9. Vous r\u00e9digerez dans ce cas un pacte d’actionnaires.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Arrive l’\u00e9tape du protocole de reprise<\/em><\/strong>. Ce document d\u00e9finit les intentions des parties. Vous n\u00e9gocierez pied \u00e0 pied chacun des articles en liaison avec vos conseils et ceux du c\u00e9dant. Une fois sign\u00e9, le protocole contraint les deux parties \u00e0 son ex\u00e9cution. Il pr\u00e9voit les derni\u00e8res d\u00e9marches \u00e0 effectuer <\/em><\/strong>et leurs cons\u00e9quences sur la d\u00e9termination du prix d\u00e9finitif. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dominique Deslandes<\/p>\n

Pour en savoir plus sur la reprise d’une franchise, lisez aussi cet article : <\/i>Reprendre une entreprise en toute s\u00e9curit\u00e9<\/i><\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Qu’il s’agisse de cr\u00e9ation ou de reprise d’une franchise, un projet ne s’improvise pas. Voici quelques conseils.  Vous devez \u00e9videmment bien d\u00e9finir votre projet. Apr\u00e8s une analyse objective de vos motivations, vos comp\u00e9tences et vos moyens, d\u00e9finissez un projet clair en termes de crit\u00e8res \u00e9conomiques, de march\u00e9, de localisation, de taille de soci\u00e9t\u00e9… Etablissez ensuite […]<\/p>\n","protected":false},"author":48,"featured_media":284732,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[132],"class_list":["post-295079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-creation-gestion-financement","entry","has-media"],"acf":[],"yoast_head":"\nM\u00e9thode pour r\u00e9ussir votre reprise d'une franchise<\/title>\n<meta name=\"description\" content=\"Qu'il s'agisse de cr\u00e9ation ou de reprise d'une franchise, un projet ne s'improvise pas. 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