{"id":295089,"date":"2010-08-30T02:00:00","date_gmt":"2010-08-30T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/comment-se-positionner-en-decoration"},"modified":"2010-08-30T02:00:00","modified_gmt":"2010-08-30T01:00:00","slug":"comment-se-positionner-en-decoration","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/comment-se-positionner-en-decoration","title":{"rendered":"Comment se positionner en d\u00e9coration ?"},"content":{"rendered":"
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Vous avez une enseigne destin\u00e9e \u00e0 la d\u00e9coration de la maison et l’art de la table La concurrence est forte dans ce secteur cmme dans tant d’autres, aussi est-il important d’avoir un positionnement bien diff\u00e9renci\u00e9.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les enseignes destin\u00e9es \u00e0 la d\u00e9coration des int\u00e9rieurs se multiplient, en franchise ou non<\/em><\/strong>, et connaissent un vif succ\u00e8s aupr\u00e8s des consommateurs, d\u00e8s l’entr\u00e9e dans l’\u00e2ge adulte et la premi\u00e8re installation. Les r\u00e9seaux sont particuli\u00e8rement pr\u00e9sents et se d\u00e9veloppent au rythme de 5 \u00e0 10 unit\u00e9s par an. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’offre est souvent large\u00a0<\/em><\/strong>: de la bougie aux tentures en passant par les arts de la table et l’am\u00e9nagement de la salle de bain. Il est donc important de soigner la strat\u00e9gie et de cibler <\/em><\/strong>une client\u00e8le sp\u00e9cifique. Certains privil\u00e9gient la simplicit\u00e9 et les prix bas, alors que d’autres se positionnent plus haut de gamme et mettent en avant des produits proches de l’artisanat et du commerce \u00e9quitable, voire de l’\u00e9cologie. Le panier moyen du consommateur sera variable selon le positionnement de l’enseigne, proche des 20 \u20ac dans les entr\u00e9es de gamme. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un univers doit \u00eatre cr\u00e9\u00e9, avec un choix de coloris tendance et des installations par th\u00e8me ou par couleur<\/em><\/strong>. Dans ce secteur on parle d\u00e9sormais de collections, il y en a souvent deux par an\u00a0: une pour l’\u00e9t\u00e9, l’autre d\u00e8s l’automne. Les r\u00e9f\u00e9rences sont renouvel\u00e9es rapidement. L’effet mode est devenu tr\u00e8s important et permet de relancer r\u00e9guli\u00e8rement la consommation En particulier pour les \u00e9l\u00e9ments purement d\u00e9coratifs, mais on peut constater que du c\u00f4t\u00e9 de la cuisine aussi les couleurs et mati\u00e8res deviennent rapidement obsol\u00e8tes. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dominique Deslandes <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour voir les enseignes qui recrutent dans ce secteur cliquer ici<\/font><\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Vous avez une enseigne destin\u00e9e \u00e0 la d\u00e9coration de la maison et l’art de la table La concurrence est forte dans ce secteur cmme dans tant d’autres, aussi est-il important d’avoir un positionnement bien diff\u00e9renci\u00e9. Les enseignes destin\u00e9es \u00e0 la d\u00e9coration des int\u00e9rieurs se multiplient, en franchise ou non, et connaissent un vif succ\u00e8s aupr\u00e8s […]<\/p>\n","protected":false},"author":1,"featured_media":295090,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-295089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nComment 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