{"id":295103,"date":"2010-08-27T02:00:00","date_gmt":"2010-08-27T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/toutes-les-franchises-sont-elles-pretes-pour-linternational"},"modified":"2010-08-27T02:00:00","modified_gmt":"2010-08-27T01:00:00","slug":"toutes-les-franchises-sont-elles-pretes-pour-linternational","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/toutes-les-franchises-sont-elles-pretes-pour-linternational","title":{"rendered":"Toutes les franchises sont-elles pr\u00eates pour l’international ?"},"content":{"rendered":"
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A l’heure de la mondialisation, les investisseurs \u00e9trangers sont de plus en plus int\u00e9ress\u00e9s par le mod\u00e8le de commerce en franchise<\/strong>. Ils sont \u00e0 la recherche d’une\u00a0master franchise \u00e0 implanter dans leur pays. Ils voient l\u00e0 la facilit\u00e9 d’un copier\/coller d’une activit\u00e9 d\u00e9j\u00e0 \u00e9prouv\u00e9e,<\/strong> ce qui est loin d’\u00eatre toujours le cas.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Souvent s\u00e9duits par un concept et de plus solides financi\u00e8rement, <\/strong>ils pensent que tout est facile et ne mesurent pas les difficult\u00e9s que devra affronter le franchiseur pour exporter son enseigne. En effet, ind\u00e9pendamment du concept adaptable ou pas, la route vers la r\u00e9ussite est sem\u00e9e d’emb\u00fbches. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Tr\u00e8s jeunes r\u00e9seaux de franchise, abstenez vous !<\/strong>
Seuls les r\u00e9seaux parvenus \u00e0 maturit\u00e9 peuvent pr\u00e9tendre passer les fronti\u00e8res sans encombre<\/strong>. Maturit\u00e9 signifie que le concept aura \u00e9t\u00e9 exp\u00e9riment\u00e9, valid\u00e9, standardis\u00e9 sur une p\u00e9riode de 3\u00a0\u00e0 8 ans suivant les cas. Le franchiseur qui veut se d\u00e9velopper en propre \u00e0 l’export devra avoir\u00a0acquis une autonomie financi\u00e8re suffisante pour absorber les co\u00fbts engendr\u00e9s par un projet d’exportation avec un retour sur investissement \u00e0 long terme. A d\u00e9faut, la master franhcise est moins co\u00fbteuse pour le franchiseur mais n\u00e9cessite quand m\u00eame un investissement. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En effet, la t\u00e2che n’est pas si simple : toutes les r\u00e8gles de fonctionnement de la franchise \u00e9dit\u00e9es pour la France devront \u00eatre v\u00e9rifi\u00e9es, parfois adapt\u00e9es et valid\u00e9es pour le pays d’adoption<\/strong>. Et cela prend du temps et n\u00e9cessite des ressources humaines d\u00e9di\u00e9e uniquement ou presque \u00e0 l’export dans tous les secteurs : d\u00e9veloppement, logistique, administratif, juridique, financier, marketing, etc Le seul moyen de r\u00e9duire cet investissement en temps et d’investir … un peu de\u00a0temps…. pour \u00e9tudier les march\u00e9s les plus similaires qui demanderont moins d’efforts. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Si le pays n’est pas francophone, il faudra \u00e9tablir une langue commune<\/strong>. Il ne peut y avoir d’interpr\u00e9tation des r\u00e8gles. La langue la plus usit\u00e9e est l’anglais et d’excellents professionnels de r\u00e9seaux auront des difficult\u00e9s s’ils ne ma\u00eetrisent pas un minimum la langue de Shakespeare.
De plus, lorsque la machine est lanc\u00e9e, il est difficile de faire marche arri\u00e8re sans y laisser des plumes. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Enfin, il faut avant tout \u00eatre conscient que certains concepts sont tellement ancr\u00e9s culturellement dans un pays, qu’ils n’ont aucune chance de r\u00e9ussite pass\u00e9 les fronti\u00e8res. De plus, une bonne connaissance des infrastructures \u00e9conomiques du pays concern\u00e9 est indispensable m\u00eame si les\u00a0 investisseurs int\u00e9ress\u00e9s par votre franchise sont issus du pays. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Votre franchise est-elle exportable ?<\/strong> Pourquoi pas, \u00e0 condition de bien mesurer les risques et ne pas se laisser influencer par les capacit\u00e9s financi\u00e8res des investisseurs \u00e9trangers. En effet, m\u00eame si cela n’est pas \u00e0 n\u00e9gliger, ce n’est qu’une partie de l’aventure. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

A l’heure de la mondialisation, les investisseurs \u00e9trangers sont de plus en plus int\u00e9ress\u00e9s par le mod\u00e8le de commerce en franchise. Ils sont \u00e0 la recherche d’une\u00a0master franchise \u00e0 implanter dans leur pays. Ils voient l\u00e0 la facilit\u00e9 d’un copier\/coller d’une activit\u00e9 d\u00e9j\u00e0 \u00e9prouv\u00e9e, ce qui est loin d’\u00eatre toujours le cas. Souvent s\u00e9duits par […]<\/p>\n","protected":false},"author":1,"featured_media":295104,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[136],"class_list":["post-295103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-international","entry","has-media"],"acf":[],"yoast_head":"\nToutes les franchises sont-elles pr\u00eates pour l'international ?<\/title>\n<meta name=\"description\" content=\"A l'heure de la mondialisation, les investisseurs \u00e9trangers sont de plus en plus int\u00e9ress\u00e9s par le mod\u00e8le de commerce en franchise. 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