{"id":295106,"date":"2010-08-27T02:00:00","date_gmt":"2010-08-27T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-vie-dun-produit"},"modified":"2010-08-27T02:00:00","modified_gmt":"2010-08-27T01:00:00","slug":"la-vie-dun-produit","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-vie-dun-produit","title":{"rendered":"La vie d’un produit"},"content":{"rendered":"
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Le cycle de vie est celui de tout \u00eatre vivant, apr\u00e8s la naissance\u00a0: lancement, croissance, maturit\u00e9 et d\u00e9clin. Pour la survie d’une activit\u00e9 commerciale l’important est de disposer de produits diff\u00e9rents \u00e0 chaque stade de son \u00e9volution Sinon la famille de produits s’\u00e9teint<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les assortiments propos\u00e9s en magasin doivent tenir compte de l’\u00e9volution des produits offerts \u00e0 la client\u00e8le.<\/em><\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La premi\u00e8re \u00e9tape est le lancement, un nouveau produit arrive sur le march\u00e9, les ventes commencent doucement, \u00e0 moins d’un effet teasing d’annonces pr\u00e9alables mettant en haleine les consommateurs\u00a0 On conna\u00eet ceci en particulier pour le secteur des nouvelles technologies. Mais pour la grande majorit\u00e9 des produits, au lancement le prix est plut\u00f4t \u00e9lev\u00e9, les clients le connaissent mal, la confiance n’est pas encore install\u00e9e<\/em><\/strong>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ensuite\u00a0vient la phase de croissance avec l’arriv\u00e9e de la concurrence sur le march\u00e9<\/em><\/strong>. Les prix sont mieux cal\u00e9s et souvent revus \u00e0 la baisse, l’entreprise qui commercialise le produit doit am\u00e9liorer la qualit\u00e9 des services. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Puis c’est le moment de la maturit\u00e9, sa p\u00e9riode peut \u00eatre assez longue, les ventes atteignent un niveau maximum et y restent. La concurrence augmente encore et l’entreprise doit organiser des op\u00e9rations sp\u00e9ciales pour rester sur le march\u00e9\u00a0<\/em><\/strong>: promotions, publicit\u00e9, actions de fid\u00e9lisation. Parfois il est bon de relancer le produit par un nouveau packaging par exemple. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Enfin c’est le d\u00e9clin, la demande diminue et la production est r\u00e9duite<\/em><\/strong>. D’autres produits arrivent, il n’est plus question d’investir dans celui-ci. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un bon commer\u00e7ant doit anticiper l’\u00e9volution du cycle de vie du produit en rep\u00e9rant les tendances g\u00e9n\u00e9rales du march\u00e9<\/em><\/strong>.\u00a0 Il devra sans cesse revoir ses assortiments afin de pouvoir maintenir ses ventes. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le cycle de vie est celui de tout \u00eatre vivant, apr\u00e8s la naissance\u00a0: lancement, croissance, maturit\u00e9 et d\u00e9clin. Pour la survie d’une activit\u00e9 commerciale l’important est de disposer de produits diff\u00e9rents \u00e0 chaque stade de son \u00e9volution Sinon la famille de produits s’\u00e9teint Les assortiments propos\u00e9s en magasin doivent tenir compte de l’\u00e9volution des produits […]<\/p>\n","protected":false},"author":1,"featured_media":295107,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-295106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nLa vie d'un produit<\/title>\n<meta name=\"description\" content=\"Le cycle de vie est celui de tout \u00eatre vivant, apr\u00e8s la naissance\u00a0: lancement, croissance, maturit\u00e9 et d\u00e9clin. 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