{"id":295112,"date":"2010-08-26T02:00:00","date_gmt":"2010-08-26T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/lafrique-du-sud-distribution-dynamisee"},"modified":"2010-08-26T02:00:00","modified_gmt":"2010-08-26T01:00:00","slug":"lafrique-du-sud-distribution-dynamisee","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/lafrique-du-sud-distribution-dynamisee","title":{"rendered":"L’Afrique du Sud : distribution dynamis\u00e9e"},"content":{"rendered":"
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C’est l’effet coupe du monde bien s\u00fbr, qui a vu la consommation augmenter, mais pas seulement car le secteur est tr\u00e8s dynamique. Il faut savoir n\u00e9anmoins que dans ce pays la distribution est tr\u00e8s contrast\u00e9e.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La richesse est d\u00e9tenue par une faible partie de la population et les m\u00e9galopoles <\/em><\/strong>que sont Johannesburg, Pretoria, Le Cap et Durban concentrent pratiquement toute la client\u00e8le, majoritairement blanche. A l’oppos\u00e9 les campagnes connaissent de grandes pauvret\u00e9s. La distribution refl\u00e8te ces contrastes. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La distribution est tr\u00e8s dynamique dans ce pays mais les plus pauvres continuent \u00e0 se fournir dans les march\u00e9s parall\u00e8les et le commerce de d\u00e9tail est minoritaire<\/em><\/strong>. On trouve en Afrique du Sud des centres commerciaux de style am\u00e9ricain dans les grandes villes et des coop\u00e9ratives agricoles avec des aliments vendus par sacs entiers. N\u00e9anmoins, gr\u00e2ce au syst\u00e8me d\u00e9mocratique \u00e9tabli par les noirs, une classe moyenne est n\u00e9e en ville\u00a0: les black diamonds. Cette population repr\u00e9sente une nouvelle cible pour les enseignes. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les deux GSA (Grandes Surfaces Alimentaires) qui dominent sont Shoprite-Checkers et Pick’n Pay, elles s’adressent aux plus pauvres ayant cependant les moyens de s’approvisionner en supermarch\u00e9. Ces enseignes proposent des produits de charcuterie, poissons frais et aliments pr\u00e9par\u00e9s. Shoprite a de plus instaur\u00e9 un syst\u00e8me de transfert d’argent facilitant les paiements de ses clients ne poss\u00e9dant pas de compte bancaire. Ensuite sont pr\u00e9sents Spar et Woolworths qui visent les classes moyennes et ais\u00e9es<\/em><\/strong>. Enfin Massmart domine les grandes surfaces. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vu dans Points de Vente <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

C’est l’effet coupe du monde bien s\u00fbr, qui a vu la consommation augmenter, mais pas seulement car le secteur est tr\u00e8s dynamique. Il faut savoir n\u00e9anmoins que dans ce pays la distribution est tr\u00e8s contrast\u00e9e. La richesse est d\u00e9tenue par une faible partie de la population et les m\u00e9galopoles que sont Johannesburg, Pretoria, Le Cap […]<\/p>\n","protected":false},"author":1,"featured_media":295113,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[136],"class_list":["post-295112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-international","entry","has-media"],"acf":[],"yoast_head":"\nL'Afrique du Sud : distribution dynamis\u00e9e<\/title>\n<meta name=\"description\" content=\"C'est l'effet coupe du monde bien s\u00fbr, qui a vu la consommation augmenter, mais pas seulement car le secteur est tr\u00e8s dynamique. 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