{"id":295120,"date":"2010-08-24T02:00:00","date_gmt":"2010-08-24T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/letude-de-marche-en-franchise-le-lexique"},"modified":"2010-08-24T02:00:00","modified_gmt":"2010-08-24T01:00:00","slug":"letude-de-marche-en-franchise-le-lexique","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/letude-de-marche-en-franchise-le-lexique","title":{"rendered":"L’\u00e9tude de march\u00e9 en franchise : le lexique"},"content":{"rendered":"
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Vous avez choisi de vous lancer dans l’aventure de la franchise ? Vous avez s\u00e9lectionn\u00e9 votre franchiseur mais \u00eates encore dans le doute <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Avez-vous bien compris l’\u00e9tude de march\u00e9 qui vous a \u00e9t\u00e9 fournie ?<\/strong> Savez-vous bien quels en sont les axes principaux ? <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Nous vous proposons un petit lexique r\u00e9capitulatif de quelques termes \u00e0 conna\u00eetre en mati\u00e8re d’\u00e9tude de march\u00e9 :<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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– La zone de chalandise <\/strong>est la zone g\u00e9ographique d’influence d’un magasin, d’o\u00f9 provient la majorit\u00e9 de la client\u00e8le et les clients potentiels. Elle repr\u00e9sente donc, pour une franchise, sa zone d’attractivit\u00e9 commerciale. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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– l’aire de march\u00e9 <\/strong>est la zone dans laquelle se recrutent les consommateurs des biens ou des services produits. Sur cette aire, la client\u00e8le peut se r\u00e9partir sur plusieurs points de vente et repr\u00e9sente donc soit une ou plusieurs zones de chalandise. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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– le march\u00e9 local <\/strong>d\u00e9crit les r\u00e9alit\u00e9s d\u00e9mographiques, sociologiques, \u00e9conomiques de la zone d’\u00e9tude. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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– le march\u00e9 th\u00e9orique <\/strong>repr\u00e9sente le montant th\u00e9orique de la consommation des m\u00e9nages de la zone d’\u00e9tude calcul\u00e9e par rapport \u00e0 la moyenne nationale. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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– le march\u00e9 potentiel <\/strong>repr\u00e9sente ce m\u00eame montant, corrig\u00e9 par un taux d’emprise ou par l’application d’un mod\u00e8le math\u00e9matique adapt\u00e9 aux surfaces de distribution. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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\u00a0 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Vous avez choisi de vous lancer dans l’aventure de la franchise ? Vous avez s\u00e9lectionn\u00e9 votre franchiseur mais \u00eates encore dans le doute Avez-vous bien compris l’\u00e9tude de march\u00e9 qui vous a \u00e9t\u00e9 fournie ? Savez-vous bien quels en sont les axes principaux ? Nous vous proposons un petit lexique r\u00e9capitulatif de quelques termes \u00e0 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-295120","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-marketing","entry"],"acf":[],"yoast_head":"\nL'\u00e9tude de march\u00e9 en franchise : le lexique<\/title>\n<meta name=\"description\" content=\"Vous avez choisi de vous lancer dans l'aventure de la franchise ? 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