{"id":295137,"date":"2010-08-18T02:00:00","date_gmt":"2010-08-18T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-groupe-beaumanoir-2646"},"modified":"2010-08-18T02:00:00","modified_gmt":"2010-08-18T01:00:00","slug":"le-groupe-beaumanoir-2646","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-groupe-beaumanoir-2646","title":{"rendered":"Le groupe Beaumanoir"},"content":{"rendered":"
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Morgan<\/a>, Cache-Cache<\/a>, Vetimod.  Le groupe continue son \u00e9volution, sous l’impulsion d’un PDG qui a construit en moins de 30 ans un groupe de plus de cinq mille collaborateurs, devenant un des principaux acteurs du pr\u00eat-\u00e0-porter fran\u00e7ais<\/b>. <\/p>\n

Roland Beaumanoir \u00e9tait commer\u00e7ant ind\u00e9pendant \u00e0 Saint-Malo, c’est dans cette ville qu’il a cr\u00e9\u00e9 le premier magasin Cache-Cache et que se situe le si\u00e8ge. Le fils du cr\u00e9ateur de Pantashop marche sur les traces de son p\u00e8re et fonde la SA Cache-Cache en 1991, le centi\u00e8me magasin s’ouvre en 2001. Aujourd’hui l’enseigne vit sa 5\u00e8me ann\u00e9e en Chine, elle sera marqu\u00e9e d’un \u00e9v\u00e8nement : l’ouverture en juillet du 300\u00e8me magasin.<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Cache-Cache<\/h3>\n
La\u00a0 cr\u00e9ation de Cache-Cache a entra\u00een\u00e9 un tournant <\/em><\/strong>car jusque l\u00e0 la soci\u00e9t\u00e9 fonctionnait sur un mod\u00e8le mutualiste fond\u00e9 sur la confiance et la relation humaine. Ensuite il devient n\u00e9cessaire de se donner un cadre pour avancer plus loin. Roland et Jocelyne Beaumanoir se trouvent rapidement \u00e0 la t\u00eate d’un groupe de plusieurs marques\u00a0: Patrick Br\u00e9al, Scottage, Bonobo et enfin Morgan. Il reste que sans les hommes le d\u00e9veloppement n’aurait pas \u00e9t\u00e9 possible<\/em><\/strong>.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Au moment du recrutement l’accent est mis sur le savoir \u00eatre. Pour Roland Beaumanoir il est important de recruter des personnes qui ont envie d’entreprendre et font preuve de curiosit\u00e9 permanente. Pour lui il s’agit de maintenir un bon esprit dans l’entreprise. En fait la composante est essentiellement f\u00e9minine et avec les femmes \u00ab\u00a0\u00e7a marche tout seul\u00a0\u00bb dit-il. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il met un point d’honneur \u00e0 susciter la cr\u00e9ativit\u00e9 des salari\u00e9s <\/em><\/strong>et pour cela leur procure de bonnes conditions de travail. Cela permet par exemple d’\u00e9voluer vers le d\u00e9veloppement durable, ainsi chez Bonobo, pr\u00e8s de 10 % des assortiments sont des produits bio-\u00e9thiques. Les\u00a0 \u00e9quipes peuvent choisir les fournisseurs qui leur conviennent, \u00e0 condition que les prix soient \u00e9galement corrects.\u00a0 Si chaque individu travaille avec plaisir, c’est toute l’entreprise qui en b\u00e9n\u00e9ficie. La r\u00e9ussite est \u00e0 ce prix. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La reprise de Morgan en 2009 a repr\u00e9sent\u00e9 un challenge pour le groupe.<\/em><\/strong> Il a fallu r\u00e9organiser toute la strat\u00e9gie de distribution afin que les produits Morgan, qui b\u00e9n\u00e9ficiaient d’une bonne image, puissent passer par tous les canaux, du corner aux boutiques multi-marques en passant par les magasins en franchise. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Aujourd’hui le nerf de la guerre c’est le r\u00e9assort<\/em><\/strong>. Pour gagner face \u00e0 une concurrence tr\u00e8s forte dans le milieu de la mode, il faut parfaitement ma\u00eetriser l’informatique. Le groupe dispose d’un syst\u00e8me de r\u00e9assort ultra performant qui livre les magasins en quarante huit heures. Morgan avait une culture produit, il a fallu basculer vers une strat\u00e9gie ax\u00e9e sur le client. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le manager tient \u00e0 un style respectueux des valeurs du groupe<\/em><\/strong>. Il met en avant l’autonomie, le sens de l’initiative, le go\u00fbt pour le travail en \u00e9quipe, la\u00a0 passion de la mode mais aussi la solidarit\u00e9, le respect et la confiance. Des valeurs aussi riches que les dipl\u00f4mes. Elles garantissent une int\u00e9gration r\u00e9ussie de centaines de jeunes tous les ans. Roland Beaumanoir compare son entreprise \u00e0 une auberge espagnol, chacun y apporte sa participation, et le PDG lui-m\u00eame doit \u00eatre porteur et garant de ces valeurs. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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D’apr\u00e8s la lettre de la F\u00e9d\u00e9ration Fran\u00e7aise de la Franchise <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Morgan, Cache-Cache, Vetimod.  Le groupe continue son \u00e9volution, sous l’impulsion d’un PDG qui a construit en moins de 30 ans un groupe de plus de cinq mille collaborateurs, devenant un des principaux acteurs du pr\u00eat-\u00e0-porter fran\u00e7ais.  Roland Beaumanoir \u00e9tait commer\u00e7ant ind\u00e9pendant \u00e0 Saint-Malo, c’est dans cette ville qu’il a cr\u00e9\u00e9 le premier magasin Cache-Cache et […]<\/p>\n","protected":false},"author":48,"featured_media":287589,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[132],"class_list":["post-295137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","tag-creation-gestion-financement","entry","has-media"],"acf":[],"yoast_head":"\nLe 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