{"id":295193,"date":"2010-07-29T02:00:00","date_gmt":"2010-07-29T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/nous-avions-prevu-la-croissance-du-marche-halal-en-europe"},"modified":"2010-07-29T02:00:00","modified_gmt":"2010-07-29T01:00:00","slug":"nous-avions-prevu-la-croissance-du-marche-halal-en-europe","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/nous-avions-prevu-la-croissance-du-marche-halal-en-europe","title":{"rendered":"Nous avions pr\u00e9vu la croissance du march\u00e9 halal en Europe"},"content":{"rendered":"
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Voici un article que nous avions publi\u00e9 en 2008. Depuis, le nombre de produits Halal a explos\u00e9 en France. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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\u00ab\u00a0Plus de 10 % de la population fran\u00e7aise est\u00a0susceptible d’en consommer… Des clients de moins en moins\u00a0ignor\u00e9s dans toute l’Europe o\u00f9 la population musulmane issue de l’immigration est en forte augmentation. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La frustration des consommateurs musulmans \u00e9tait\u00a0r\u00e9elle. Les enseignes ont un \u00e9norme march\u00e9 mais elles r\u00e9alisaient peu d’effort pour mettre des produits halal en rayon. Pourtant certains magasins pourraient g\u00e9n\u00e9rer 2 \u00e0 4 % de chiffre d’affaires suppl\u00e9mentaire.\u00a0 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La plupart des consommateurs de produits \u00ab\u00a0halal\u00a0\u00bb d’entre eux sont des immigr\u00e9s de premi\u00e8re g\u00e9n\u00e9ration, ils ont plus de 50 ans<\/em><\/strong>, mais une nouvelle g\u00e9n\u00e9ration arrive. Leurs circuits de distribution sont d’abord les boucheries halal, les commerces traditionnels et ethniques ainsi que le hard-discount. Ils d\u00e9sirent acheter de la viande brute et pas ch\u00e8re, des produits carn\u00e9s vari\u00e9s bien garantis halal. En alimentaire de marque ils connaissent les produits ethniques, \u00e9conomiques. Ils sont sensibles aux \u00e9v\u00e9nements en magasins li\u00e9s aux f\u00eates musulmanes. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une seconde g\u00e9n\u00e9ration est davantage \u00e0 la recherche de la modernit\u00e9 et des canaux de distribution classiques.<\/em><\/strong> Ils sont plut\u00f4t \u00e2g\u00e9s de 25 \u00e0 35 ans et sont n\u00e9s en France. Ils aimeraient voir des publicit\u00e9s t\u00e9l\u00e9vis\u00e9es pour ces produits et les trouver dans les grandes surfaces. Leur alimentation est occidentale, mais halal. D\u00e9sormais tout d\u00e9pend des distributeurs. Certains restent frileux, mais d’autres, Auchan et Carrefour, ont cr\u00e9\u00e9 des rayons significatifs. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Constatons que l’offre reste pauvre. Les industriels sont sensibilis\u00e9s. Cela avance doucement. Le probl\u00e8me est d’avoir une certification halal officielle. D’ailleurs seuls 48 % des consommateurs musulmans font confiance aux supermarch\u00e9s sur la r\u00e9alit\u00e9 du respect halal…\u00a0\u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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DD <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Voici un article que nous avions publi\u00e9 en 2008. Depuis, le nombre de produits Halal a explos\u00e9 en France. \u00ab\u00a0Plus de 10 % de la population fran\u00e7aise est\u00a0susceptible d’en consommer… Des clients de moins en moins\u00a0ignor\u00e9s dans toute l’Europe o\u00f9 la population musulmane issue de l’immigration est en forte augmentation. La frustration des consommateurs musulmans […]<\/p>\n","protected":false},"author":48,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-295193","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-marketing","entry"],"acf":[],"yoast_head":"\nNous avions pr\u00e9vu la croissance du march\u00e9 halal en Europe<\/title>\n<meta name=\"description\" content=\"Voici un article que nous avions publi\u00e9 en 2008. 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