{"id":295197,"date":"2010-07-27T02:00:00","date_gmt":"2010-07-27T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/commercants-rehumanisez-vos-relations-marchandes"},"modified":"2010-07-27T02:00:00","modified_gmt":"2010-07-27T01:00:00","slug":"commercants-rehumanisez-vos-relations-marchandes","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/commercants-rehumanisez-vos-relations-marchandes","title":{"rendered":"Commer\u00e7ants : r\u00e9humanisez vos relations marchandes !"},"content":{"rendered":"
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Selon une \u00e9tude men\u00e9e en France par Caf\u00e9 du Commerce aupr\u00e8s de 4200 clients de 21 enseignes (franchises ou non), l’avenir de la distribution pourrait passer par la remise de l’humain au centre de la relation marchande.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour survivre, le commerce\u00a0devra donc remettre l’attention au client au cur de sa strat\u00e9gie.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Concr\u00e8tement, seuls 9 \u00e0 17 % des consommateurs interrog\u00e9s se disent satisfaits de l’orientation client. 30 \u00e0 40 % s’en disent clairement m\u00e9contents, justifiant leur jugement par le sentiment que les distributeurs ne cherchent pas \u00e0 trouver des solutions pour leurs clients. Pire, ils ne feraient aucun effort pour leur faciliter la vie ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Et dans ce cadre, le secteur de l’alimentation, de l’ameublement et du textile sont les plus mauvais \u00e9l\u00e8ves les enseignes de l’hygi\u00e8ne, la beaut\u00e9 et le bricolage s’en sortiraient mieux <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’\u00e9tude montre donc bien que pour sortir du lot, les enseignes de franchise devront tenir compte des individualit\u00e9s pour renforcer leur attractivit\u00e9<\/strong>, au m\u00eame titre que le prix ou l’offre de produits. Elle donne quelques cl\u00e9s de r\u00e9ussite : <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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– instaurer ou r\u00e9instaurer une relation de confiance avec les consommateurs ;<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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– trouver de nouveaux mod\u00e8les d’organisation facilitant la vie des clients ;<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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– traiter v\u00e9ritablement le client en tant que personne !<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Selon une \u00e9tude men\u00e9e en France par Caf\u00e9 du Commerce aupr\u00e8s de 4200 clients de 21 enseignes (franchises ou non), l’avenir de la distribution pourrait passer par la remise de l’humain au centre de la relation marchande. Pour survivre, le commerce\u00a0devra donc remettre l’attention au client au cur de sa strat\u00e9gie. Concr\u00e8tement, seuls 9 \u00e0 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