{"id":295281,"date":"2010-06-23T02:00:00","date_gmt":"2010-06-23T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/elaboration-de-la-strategie-dentreprise"},"modified":"2010-06-23T02:00:00","modified_gmt":"2010-06-23T01:00:00","slug":"elaboration-de-la-strategie-dentreprise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/elaboration-de-la-strategie-dentreprise","title":{"rendered":"Elaboration de la strat\u00e9gie d’entreprise"},"content":{"rendered":"
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Lorsque l’\u00e9tude de march\u00e9 est termin\u00e9e et que les hypoth\u00e8ses de chiffre d’affaires ont \u00e9t\u00e9 fix\u00e9es, il convient de choisir un angle d’attaque pour s’ins\u00e9rer durablement sur son march\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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A ce moment le cr\u00e9ateur d’entreprise entre dans la phase active de l’\u00e9laboration de la strat\u00e9gie. Ce travail consiste simplement \u00e0 identifier les diff\u00e9rentes orientations possibles pour r\u00e9aliser les objectifs fix\u00e9s,<\/em><\/strong> que ce soit en parts de march\u00e9 ou en chiffre d’affaires. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une \u00e9tude de march\u00e9 bien faite permet de v\u00e9rifier rapidement les \u00e9l\u00e9ments de r\u00e9ponse concrets et irr\u00e9futables du bien fond\u00e9 de la strat\u00e9gie. Une fois les choix arr\u00eat\u00e9s et la strat\u00e9gie \u00e9labor\u00e9e, il convient d’envisager les politiques produit, prix, distribution et communication<\/em><\/strong>. C’est ce qu’on appelle la strat\u00e9gie commerciale, elle regroupe l’ensemble des moyens que mobilise l’entreprise afin de r\u00e9aliser ses objectifs. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Cette strat\u00e9gie s’\u00e9tablit \u00e0 travers deux axes fondamentaux le choix des cibles et le choix d’un positionnement<\/em><\/strong>. La personnalit\u00e9 du cr\u00e9ateur et sa vision prospective sont tr\u00e8s d\u00e9terminantes \u00e0 cette \u00e9tape. On est dans le domaine du simple bon sens et de choix op\u00e9rationnels, et non de concepts intellectualis\u00e9s, n\u00e9anmoins il peut \u00eatre prudent de se faire aider d’experts.\u00a0 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les param\u00e8tres retenus \u00e0 la cr\u00e9ation seront ensuite soumis \u00e0 des variations aussi la strat\u00e9gie, qui repr\u00e9sente les orientations choisies tant pour les actions que pour les investissements, pourra \u00eatre revue et corrig\u00e9e ult\u00e9rieurement. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le chef d’entreprise constatera obligatoirement un d\u00e9calage entre sa strat\u00e9gie th\u00e9orique et la r\u00e9alit\u00e9 du terrain.<\/em><\/strong> D’autant qu’une jeune entreprise ne doit jamais attaquer la concurrence de front au d\u00e9part. En effet ses concurrents ont une meilleure assise financi\u00e8re et peuvent r\u00e9agir tr\u00e8s agressivement. Avant de casser les prix, il vaut mieux r\u00e9fl\u00e9chir. Le projet du cr\u00e9ateur d’entreprise n\u00e9cessite d’\u00eatre pens\u00e9 \u00e0 long terme et c’est en cela que la strat\u00e9gie est essentielle. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Lorsque l’\u00e9tude de march\u00e9 est termin\u00e9e et que les hypoth\u00e8ses de chiffre d’affaires ont \u00e9t\u00e9 fix\u00e9es, il convient de choisir un angle d’attaque pour s’ins\u00e9rer durablement sur son march\u00e9. A ce moment le cr\u00e9ateur d’entreprise entre dans la phase active de l’\u00e9laboration de la strat\u00e9gie. Ce travail consiste simplement \u00e0 identifier les diff\u00e9rentes orientations possibles […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-295281","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-marketing","entry"],"acf":[],"yoast_head":"\nElaboration 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