{"id":295317,"date":"2010-06-07T02:00:00","date_gmt":"2010-06-07T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-est-forte-au-bresil"},"modified":"2010-06-07T02:00:00","modified_gmt":"2010-06-07T01:00:00","slug":"la-franchise-est-forte-au-bresil","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-est-forte-au-bresil","title":{"rendered":"La Franchise est forte au Br\u00e9sil"},"content":{"rendered":"
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Au Br\u00e9sil la franchise est vraiment devenue populaire dans la derni\u00e8re d\u00e9cennie. Certains aspects du syst\u00e8me ont \u00e9t\u00e9 introduits d\u00e8s les ann\u00e9es 90 en particulier dans les secteurs du march\u00e9 de la maison mais cela est devenu plus probant \u00e0 partir de 95. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’influence de la franchise s’est \u00e9tendue <\/em><\/strong>\u00e0 d’autres secteurs de l’\u00e9conomie cr\u00e9ant de nouvelles opportunit\u00e9s pour l’emploi mais aussi des relations commerciales internes et externes, ainsi que des investissements favorables \u00e0 l’\u00e9conomie du pays. <\/p>\n

Au d\u00e9part le syst\u00e8me \u00e9tait limit\u00e9 \u00e0 certaines activit\u00e9s comme la distribution automobile, le carburant ou la distribution de boissons. Puis Mc Donald’s a assur\u00e9 sa notori\u00e9t\u00e9. Aujourd’hui cela est beaucoup plus diversifi\u00e9.\u00a0 L’importance de la franchise est telle qu’une loi a \u00e9t\u00e9 instaur\u00e9e en d\u00e9cembre 1994<\/em><\/strong>. Cette loi d\u00e9finit la franchise au Br\u00e9sil comme \u00a0\u00bb un syst\u00e8me par lequel un franchiseur accorde \u00e0 un franchis\u00e9 l’autorisation d’utiliser sa marque commerciale ou son enseigne, avec le droit de distribuer ses produits et ses services en exclusivit\u00e9 ou semi-exclusivit\u00e9 et d’utiliser les techniques en usage dans l’entreprise, son management, son mode op\u00e9ratoire, en \u00e9change d’une compensation directe ou indirecte sans pouvoir \u00eatre assimil\u00e9e \u00e0 une relation d’employ\u00e9\u00a0 du franchiseur \u00ab\u00a0. <\/p>\n

La loi impose \u00e9galement des r\u00e8gles aux franchiseurs et franchis\u00e9s <\/em><\/strong>afin de conforter leurs relations, en particulier le FOC (franchising offering circular), un document \u00e9quivalent \u00e0 notre DIP. Ce document doit \u00eatre \u00e9tabli en langage clair et pr\u00e9ciser le fonctionnement de la franchise, ainsi que le profil du franchis\u00e9, les montants n\u00e9cessaires \u00e0 la cr\u00e9ation de l’activit\u00e9 et tous les engagements financiers entre les parties. Une autre loi dat\u00e9e de 1994 a r\u00e9glement\u00e9 la propri\u00e9t\u00e9 industrielle et a apport\u00e9 des \u00e9l\u00e9ments qui concernent la franchise, en particulier pour des r\u00e9seaux \u00e9trangers. L’INPI peut valablement aider pour la r\u00e9daction des documents au Br\u00e9sil. <\/p>\n

Selon l’ABF (association br\u00e9silienne de la Franchise cr\u00e9\u00e9e en 1987), le succ\u00e8s de la franchise peut se v\u00e9rifier par un d\u00e9veloppement constant, ind\u00e9pendamment des p\u00e9riodes de crise \u00e9conomique.<\/em><\/strong> Cela est confirm\u00e9 par l’existence de 680 r\u00e9seaux de franchise dans le pays. Un pas important a \u00e9t\u00e9 franchi quand le march\u00e9 de la franchise s’est ouvert \u00e0 la concurrence mondiale. Aujourd’hui on peut dire que la franchise a permis \u00e0 certaines entreprises br\u00e9siliennes de toucher des march\u00e9s \u00e0 l’international, en particulier au Mexique, aux Etats-Unis, en Espagne et au Portugal. Aussi le gouvernement envisage-t-il de soutenir les entreprises qui se d\u00e9veloppent \u00e0 l’\u00e9tranger gr\u00e2ce \u00e0 la franchise. Le Br\u00e9sil serait selon l’ABF le troisi\u00e8me pays\u00a0en raison de\u00a0son nombre de franchis\u00e9s et 90 % des entreprises travaillant en franchise se sont organis\u00e9es avec le capital national. Le succ\u00e8s du syst\u00e8me est d’ailleurs d\u00fb selon elle au besoin de fonds pour une personne souhaitant d\u00e9velopper son affaire, mais aussi \u00e0 la baisse d’emplois offerts et l’esprit d’entreprise inh\u00e9rent \u00e0 la personnalit\u00e9 des br\u00e9siliens. <\/p>\n

C’est une r\u00e9elle option pour la cr\u00e9ation de micro-entreprises et de PME <\/em><\/strong>qui esp\u00e8rent conna\u00eetre le succ\u00e8s rapidement. Le Gouvernement voit particuli\u00e8rement d’un bon il ce type d’initiative qui peut sauver l’\u00e9conomie d’un pays trop souvent victime de crises \u00e9conomiques. <\/p>\n

Dominique Deslandes d’apr\u00e8s Fl\u00e1via Amaral and Antonio Carlos Mota Machado <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Au Br\u00e9sil la franchise est vraiment devenue populaire dans la derni\u00e8re d\u00e9cennie. Certains aspects du syst\u00e8me ont \u00e9t\u00e9 introduits d\u00e8s les ann\u00e9es 90 en particulier dans les secteurs du march\u00e9 de la maison mais cela est devenu plus probant \u00e0 partir de 95. L’influence de la franchise s’est \u00e9tendue \u00e0 d’autres secteurs de l’\u00e9conomie cr\u00e9ant […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[136],"class_list":["post-295317","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-international","entry"],"acf":[],"yoast_head":"\nLa Franchise est forte au Br\u00e9sil<\/title>\n<meta name=\"description\" content=\"Au Br\u00e9sil la franchise est vraiment devenue populaire dans la derni\u00e8re d\u00e9cennie. 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