{"id":295342,"date":"2010-05-29T02:00:00","date_gmt":"2010-05-29T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/franchise-et-commission-affiliation"},"modified":"2010-05-29T02:00:00","modified_gmt":"2010-05-29T01:00:00","slug":"franchise-et-commission-affiliation","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/franchise-et-commission-affiliation","title":{"rendered":"Franchise et commission-affiliation"},"content":{"rendered":"
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Par n\u00e9cessit\u00e9 \u00e9conomique et notamment en raison d’une concurrence accrue, des r\u00e9seaux de franchise ont \u00e9t\u00e9 amen\u00e9s \u00e0 centraliser la gestion de leurs stocks <\/strong>tout en d\u00e9veloppant, dans le cadre d’un concept fort \u00e0 l’\u00e9gard de la client\u00e8le, la transmission d’un savoir-faire et d’une assistance.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ces r\u00e9seaux ont alors mis en place de nouveaux contrats, d\u00e9nomm\u00e9s commissions-affiliations<\/strong>, afin de r\u00e9pondre a un certain nombre d’objectifs : g\u00e9rer au plus pr\u00e8s le co\u00fbt du stock, l’adapter rapidement aux besoins de la client\u00e8le et all\u00e9ger le risque financier qu’il repr\u00e9sente. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ces nouveaux contrats s’inscrivent dans l’\u00e9volution g\u00e9n\u00e9rale du syst\u00e8me de franchise <\/strong>qui tend \u00e0 une plus grande int\u00e9gration \u00e9conomique du franchis\u00e9, en respectant l’ind\u00e9pendance juridique et financi\u00e8re dudit franchis\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’int\u00e9r\u00eat \u00e9conomique de la commission-affiliation est d’ailleurs \u00e0 triple entr\u00e9e<\/strong> : d’une part, elle sert l’int\u00e9r\u00eat sup\u00e9rieur du r\u00e9seau et donc celui du consommateur qui trouvera plus ais\u00e9ment des produits plus adapt\u00e9s, plus disponibles et moins chers ; d’autre part, elle sert les int\u00e9r\u00eats du franchis\u00e9 qui n’a plus d’investissement en stock \u00e0 effectuer ; enfin, elle sert les int\u00e9r\u00eats du franchiseur qui effectue des \u00e9conomies d’\u00e9chelle en centralisant la gestion du stock de tout le r\u00e9seau. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Mais attention, les risques juridiques existent.<\/strong> Des pr\u00e9cautions doivent \u00eatre prises pour \u00e9viter une requalification de la collaboration en contrat de travail ou une infraction au droit de la concurrence. Le lien r\u00e9ciproque entre franchiseur et franchis\u00e9 qui sous-tend le contrat de franchise doit \u00eatre retranscrit avec d’autant plus de rigueur. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Audrey Caudron <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Par n\u00e9cessit\u00e9 \u00e9conomique et notamment en raison d’une concurrence accrue, des r\u00e9seaux de franchise ont \u00e9t\u00e9 amen\u00e9s \u00e0 centraliser la gestion de leurs stocks tout en d\u00e9veloppant, dans le cadre d’un concept fort \u00e0 l’\u00e9gard de la client\u00e8le, la transmission d’un savoir-faire et d’une assistance. Ces r\u00e9seaux ont alors mis en place de nouveaux contrats, 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