{"id":295370,"date":"2010-05-16T02:00:00","date_gmt":"2010-05-16T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-responsabilite-environnementale-en-franchise"},"modified":"2010-05-16T02:00:00","modified_gmt":"2010-05-16T01:00:00","slug":"la-responsabilite-environnementale-en-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-responsabilite-environnementale-en-franchise","title":{"rendered":"La responsabilit\u00e9 environnementale en franchise"},"content":{"rendered":"
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Le savoir-faire transmis par une enseigne<\/strong> est lui aussi confront\u00e9 \u00e0 l’ambiance \u00e9colo, aussi parle-t-on de <\/span>savoir vert…<\/span><\/strong><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Tra\u00e7abilit\u00e9 et transparence<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Certes les indicateurs commerciaux et financiers gardent leur importance au moment o\u00f9 un candidat v\u00e9rifie la faisabilit\u00e9 de son projet en franchise. Mais apparaissent aujourd’hui des notions nouvelles auxquelles les consommateurs sont sensibles telles que la tra\u00e7abilit\u00e9, la transparence, la r\u00e9ponse aux enjeux environnementaux actuels… Il\u00a0semble que pour durer, non seulement il faut bien savoir g\u00e9rer son point de vente, mais aussi bien ma\u00eetriser le concept dans ses aspects de fabrication, d’utilisation, voire de destruction…<\/strong> <\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le consommateur est de plus en plus exigeant concernant le respect des principes de d\u00e9veloppement durable. Des enseignes l’avaient compris depuis un moment,<\/strong> on peut citer : Cartridge World qui recycle les cartouches d’imprimantes, Cash Express dans la vente d’occasion, Monceau Fleurs, Rapid Flore, L’Occitane qui propose des produits cosm\u00e9tiques naturels et Switcher pour le textile \u00e9thique…<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ces enseignes proposent de revoir<\/span><\/strong> les mod\u00e8les classiques <\/em><\/strong>afin d’imaginer des synergies pour r\u00e9duire l’impact \u00e9cologique des points de vente<\/strong>, d’am\u00e9liorer l’ergonomie des conditions de travail et d’accueil du client, de r\u00e9duire les co\u00fbts. Il s’agit d’int\u00e9grer le d\u00e9veloppement durable \u00e0 tous les niveaux et en particulier dans la strat\u00e9gie de d\u00e9veloppement. C’est le franchiseur qui doit induire cette politique par une volont\u00e9 affirm\u00e9e de respect de l’environnement.<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Prenez connaissance des \u00a0nombreuses vid\u00e9os sur la franchise dans l’\u00e9cologie<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dominique Deslandes<\/p>\n

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Le savoir-faire transmis par une enseigne est lui aussi confront\u00e9 \u00e0 l’ambiance \u00e9colo, aussi parle-t-on de savoir vert… Tra\u00e7abilit\u00e9 et transparence Certes les indicateurs commerciaux et financiers gardent leur importance au moment o\u00f9 un candidat v\u00e9rifie la faisabilit\u00e9 de son projet en franchise. Mais apparaissent aujourd’hui des notions nouvelles auxquelles les consommateurs sont sensibles telles […]<\/p>\n","protected":false},"author":52,"featured_media":295371,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-295370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nLa responsabilit\u00e9 environnementale en franchise<\/title>\n<meta name=\"description\" content=\"Le savoir-faire transmis par une enseigne est lui aussi confront\u00e9 \u00e0 l'ambiance \u00e9colo, aussi parle-t-on de savoir vert... 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