{"id":295372,"date":"2010-05-15T02:00:00","date_gmt":"2010-05-15T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/marche-de-lentretien-et-de-la-location-automobile-des-franchises-a-connaitre"},"modified":"2010-05-15T02:00:00","modified_gmt":"2010-05-15T01:00:00","slug":"marche-de-lentretien-et-de-la-location-automobile-des-franchises-a-connaitre","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/marche-de-lentretien-et-de-la-location-automobile-des-franchises-a-connaitre","title":{"rendered":"March\u00e9 de l’entretien et de la location automobile : des franchises \u00e0 conna\u00eetre"},"content":{"rendered":"
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Sur le march\u00e9 de l’automobile, la franchise s’est essentiellement d\u00e9velopp\u00e9e sur les cr\u00e9neaux de l’entretien, de la r\u00e9paration et de la location <\/strong>Des secteurs bien sp\u00e9cifiques qui malgr\u00e9 la crise gardent le cap. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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C\u00f4t\u00e9 entretien<\/strong>, le march\u00e9 repr\u00e9sente un potentiel de 30 millions de v\u00e9hicules particuliers en France. L’entretien et la r\u00e9paration repr\u00e9sentent 35 % des budgets des automobilistes fran\u00e7ais.
Et sur ce cr\u00e9neau, des enseignes de franchise affichent leur dynamisme <\/strong>:
–\u00a0Le groupe Norauto<\/font><\/strong><\/a>\u00a0 est le leader de la franchise automobile avec un chiffre d’affaires de plus d’1,3 milliard d’euros et six marques de r\u00e9f\u00e9rence (Midas<\/strong><\/font><\/a> <\/strong>: 650 centres, Norauto<\/strong><\/font><\/a> : 310 centres, Maxauto<\/strong><\/font><\/a>\u00a0 : 65 centres, Auto5 : 45 centres, Carter-Cash : 8 centres et Synchro Diffusion,), repr\u00e9sentant plus de 10 millions de clients.
–\u00a0Feu Vert<\/font><\/strong><\/a>, cr\u00e9\u00e9 en 1972 en franchises et succursales, compte plus de 300 centres en France et distribue des pi\u00e8ces, accessoires et \u00e9quipements automobiles en libre-service. Il propose \u00e9galement des forfaits de services en atelier six jours sur sept.
–\u00a0La franchise Speedy<\/font><\/strong><\/a>, lanc\u00e9e en 1978, dispose aujourd’hui de plus de 500 centres en France et base son concept sur le crit\u00e8re de rapidit\u00e9 avec des interventions sans rendez-vous sur toutes les marques automobiles.
–\u00a0Point S<\/strong><\/font><\/a>, acteur franchis\u00e9 historique du pneumatique, se positionne aujourd’hui comme le \u00ab sp\u00e9cialiste de la tenue de route pour les v\u00e9hicules de tourisme et professionnels \u00bb et dispose de 350 centres en France. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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C\u00f4t\u00e9 location<\/strong>, le march\u00e9\u00a0repr\u00e9sente dans sa globalit\u00e9 pr\u00e8s de 2,3 milliards d’euros avec des enseignes de franchise\u00a0bien plac\u00e9es.
Et sur ce cr\u00e9neau, citons les enseignes de franchise qui recrutent <\/strong>:
–\u00a0Le r\u00e9seau Hertz<\/font><\/strong><\/a> a fait ses d\u00e9buts aux Etats-Unis en 1918 et enregistre aujourd’hui un chiffre d’affaires d’environ 5 milliards de dollars et plus de 25 millions de locations par an dans le monde. La franchise Hertz poss\u00e8de pr\u00e8s de 2000 agences aux USA et environ 5000 agences Hertz r\u00e9parties dans 140 pays.
–\u00a0UCAR<\/strong><\/font><\/a>, enseigne de franchise de location cr\u00e9\u00e9e en 1999, enregistre un chiffre d’affaires de 50 millions d’euros et dispose aujourd’hui de pr\u00e8s de 250 unit\u00e9s en France.
–\u00a0Le r\u00e9seau de franchise ADA<\/strong><\/font><\/a>, lanc\u00e9 en 1984, adopte une politique discount et rassemble pr\u00e8s de 400 agences.
–\u00a0SIXT<\/font><\/strong><\/a>, enseigne leader en Allemagne, conna\u00eet une forte croissance en France avec pr\u00e8s de 120 agences sur plus de 1500 dans le monde entier ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Audrey Caudron <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Sur le march\u00e9 de l’automobile, la franchise s’est essentiellement d\u00e9velopp\u00e9e sur les cr\u00e9neaux de l’entretien, de la r\u00e9paration et de la location Des secteurs bien sp\u00e9cifiques qui malgr\u00e9 la crise gardent le cap. C\u00f4t\u00e9 entretien, le march\u00e9 repr\u00e9sente un potentiel de 30 millions de v\u00e9hicules particuliers en France. L’entretien et la r\u00e9paration repr\u00e9sentent 35 % […]<\/p>\n","protected":false},"author":48,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-295372","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry"],"acf":[],"yoast_head":"\nMarch\u00e9 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