{"id":295374,"date":"2010-05-15T02:00:00","date_gmt":"2010-05-15T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-salon-de-la-franchise-webrand-a-riyad"},"modified":"2010-05-15T02:00:00","modified_gmt":"2010-05-15T01:00:00","slug":"le-salon-de-la-franchise-webrand-a-riyad","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-salon-de-la-franchise-webrand-a-riyad","title":{"rendered":"Le salon de la franchise Webrand \u00e0 Riyad"},"content":{"rendered":"
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Communiqu\u00e9 : MARCOM d\u00e9veloppera la\u00a0prochaine session de WEBRAND du 01er au 03 juin 2010 \u00e0 l’h\u00f4tel Intercontinental de Riyad et compl\u00e8tera\u00a0par des Franchises, des Enseignes, des Distributeurs automatiques et les Licences.\u00a0WE BRANDS est\u00a0la seule exposition de ce genre au Moyen Orient.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Des Ateliers, pour tout savoir \u00e0 propos des Franchises et des Enseignes, outils indispensables pour une jeune g\u00e9n\u00e9ration d’Entrepreneurs saoudiens. Cette exposition\u00a0 mettra en \u00e9vidence les diff\u00e9rentes\u00a0enseignes, licences,\u00a0\u00a0ditributeurs automatiques et surtout comment ces concepts vont s’adapter et se d\u00e9velopper sur le\u00a0 march\u00e9 saoudien porteur, en pleine expansion. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le pr\u00e9c\u00e9dent salon des Franchises (ICEF 2008 et 2009) a attir\u00e9 plus de 3000 visiteurs en 2009 : 43% \u00e9taient\u00a0 propri\u00e9taires et chef d’entreprise et 24% des franchiseurs et franchis\u00e9s. (Note : ICEF et Webrand sont deux choses diff\u00e9rentes avec des organisateurs diff\u00e9rents) <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Des \u00e9tudes ont montr\u00e9 que les consommateurs en Arabie Saoudite pr\u00e9f\u00e8rent acheter des marques \u00e9trang\u00e8res. Une\u00a0campagne publicitaire sera\u00a0r\u00e9alis\u00e9e avant, pendant et apr\u00e8s cette\u00a0manifestation. Presse, t\u00e9l\u00e9vision et radio. De plus des d\u00e9bats et conf\u00e9rences seront donn\u00e9es\u00a0dans les
Trois centres cosmopolites de conf\u00e9rences d’Arabie Saoudite. Mailing, fax, sms et d\u00e9pliants seront envoy\u00e9s \u00e0 cet effet. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Plus de 10 000 guides seront imprim\u00e9s et distribu\u00e9s aux visiteurs de cette expo et tous les membres des soci\u00e9t\u00e9s internationales seront avertis par mail. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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WE BRANDS est la meilleure fa\u00e7on de toucher les entrepreneurs saoudiens et ceux des pays du Golf, faire conna\u00eetre son enseigne sur le march\u00e9 du Moyen Orient. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Communiqu\u00e9 envoy\u00e9 par Aicha aicha@webrands.net<\/a>\u00a0 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Communiqu\u00e9 : \u00a0POURQUOI EXPOSER EN ARABIE SAOUDITE\u00a0?<\/p>\n

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Contrairement \u00e0 ce que l’on \u00e9crit ici ou l\u00e0 et en d\u00e9pit des probl\u00e8mes qui sont les siens, le Moyen-Orient est une zone qui attire et continuera probablement d’attirer un montant appr\u00e9ciable d’investissements directs. D’apr\u00e8s les chiffres publi\u00e9s par la Conf\u00e9rence des Nations Unies sur le Commerce Et le D\u00e9veloppement (CNUCED<\/i>), le stock d’investissements directs au Moyen-Orient atteignait pr\u00e8s de 46 milliards de dollars US \u00e0 la fin de l’ann\u00e9e 2004, soit 2% des investissements r\u00e9alis\u00e9s en dehors de l’OCDE. Quant aux flux d’investissement direct, ils ont repr\u00e9sent\u00e9 5 milliards de dollars US pour la seule ann\u00e9e 2004, ce qui n’est pas n\u00e9gligeable.<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La France n’est pas rest\u00e9e \u00e0 l’\u00e9cart de ce mouvement. D’apr\u00e8s les chiffres de la Banque de France, le stock d’investissements fran\u00e7ais au Moyen-Orient a sensiblement augment\u00e9 depuis la fin des ann\u00e9es 1990, passant de 675 millions d’euros \u00e0 la fin de l’ann\u00e9e 1997 \u00e0 2,4 milliards d’euros fin 2003. la pr\u00e9sence de nos entreprises est particuli\u00e8rement marqu\u00e9es aux Emirats Arabes Unis, en Arabie Saoudite et au Qatar.\u00a0<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le dynamisme qui pr\u00e9vaut depuis le d\u00e9but des ann\u00e9es 2000 s’est traduit par la conjonction d’une croissance soutenue, d’une augmentation notable des investissements (qu’ils soient publics ou priv\u00e9s) et d’une am\u00e9lioration spectaculaire des comptes publics et des comptes ext\u00e9rieurs, les uns et les autres d\u00e9gageant des exc\u00e9dents qui peuvent \u00eatre consid\u00e9r\u00e9s comme significatifs.\u00a0<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En outre, les six pays du Conseil de Coop\u00e9ration du Golfe (CCG) (Arabie Saoudite, Emirats Arabes Unis, Kowe\u00eft, Oman et Qatar) se sont engag\u00e9s dans un processus d’int\u00e9gration r\u00e9gionale qui s’est d\u00e9j\u00e0 traduit par la mise en place d’une union douani\u00e8re et qui doit d\u00e9boucher \u00e0 l’horizon 2010 sur l’union mon\u00e9taire. <\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Cet ensemble compte d\u00e9sormais plus de 36 millions d’habitants et son PIB approche les 600 milliards de dollars US. Le montant de ses importations est pass\u00e9 de 72 milliards de dollars US \u00e0 la fin des ann\u00e9es 1990 \u00e0 143 milliards en 2005. Il est aujourd’hui sup\u00e9rieur \u00e0 celui des importations du Mercosur.\u00a0<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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D<\/span>ans le m\u00eame temps, l’ensemble des pays de la r\u00e9gion a proc\u00e9d\u00e9 \u00e0 l’adaptation et \u00e0 l’assouplissement progressifs des l\u00e9gislations applicables \u00e0 l’investissement direct, les mesures prises et susceptibles de l’\u00eatre en la mati\u00e8re ayant vocation \u00e0 donner \u00e0 un non-r\u00e9sident la possibilit\u00e9 de contr\u00f4ler plus de 50% du capital d’une entreprise locale, d’acc\u00e9der, sous certaines conditions, \u00e0 la pleine propri\u00e9t\u00e9 d’un bien immobilier et, \u00e0 terme, d’intervenir directement sur les march\u00e9s financiers de la r\u00e9gion.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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\u00a0 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Communiqu\u00e9 : MARCOM d\u00e9veloppera la\u00a0prochaine session de WEBRAND du 01er au 03 juin 2010 \u00e0 l’h\u00f4tel Intercontinental de Riyad et compl\u00e8tera\u00a0par des Franchises, des Enseignes, des Distributeurs automatiques et les Licences.\u00a0WE BRANDS est\u00a0la seule exposition de ce genre au Moyen Orient. Des Ateliers, pour tout savoir \u00e0 propos des Franchises et des Enseignes, outils indispensables […]<\/p>\n","protected":false},"author":1,"featured_media":295375,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[136],"class_list":["post-295374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-international","entry","has-media"],"acf":[],"yoast_head":"\nLe salon de la franchise Webrand \u00e0 Riyad<\/title>\n<meta name=\"description\" content=\"Communiqu\u00e9 : MARCOM d\u00e9veloppera la\u00a0prochaine session de WEBRAND du 01er au 03 juin 2010 \u00e0 l'h\u00f4tel Intercontinental de Riyad et compl\u00e8tera\u00a0par des\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/le-salon-de-la-franchise-webrand-a-riyad\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le salon de la franchise Webrand \u00e0 Riyad\" \/>\n<meta property=\"og:description\" content=\"Communiqu\u00e9 : MARCOM d\u00e9veloppera la\u00a0prochaine session de WEBRAND du 01er au 03 juin 2010 \u00e0 l'h\u00f4tel Intercontinental de Riyad et compl\u00e8tera\u00a0par des\" \/>\n<meta property=\"og:url\" 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