{"id":295385,"date":"2010-05-13T02:00:00","date_gmt":"2010-05-13T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-commission-affiliation-une-franchise-complexe"},"modified":"2010-05-13T02:00:00","modified_gmt":"2010-05-13T01:00:00","slug":"la-commission-affiliation-une-franchise-complexe","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-commission-affiliation-une-franchise-complexe","title":{"rendered":"La commission-affiliation, une franchise complexe ?"},"content":{"rendered":"
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Apr\u00e8s l’arr\u00eat Chatawak du 26 f\u00e9vrier 2008, tout ce qui est consid\u00e9r\u00e9 comme sensible pour la franchise, le devient encore davantage pour la commission affiliation. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pourquoi ? Parce que le propri\u00e9taire du stock n’est plus le commer\u00e7ant mais la t\u00eate de r\u00e9seau ce qui accro\u00eet son influence m\u00eame si \u00e0 l’\u00e9vidence cela diminue consid\u00e9rablement le risque et le besoin de financement du commer\u00e7ant. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ce n’est pas sans raison que la commission-affiliation se d\u00e9veloppe. Tout le monde s’y retrouve mais les juges ont encore du mal \u00e0 discerner ce qui qualifie une bonne commission affiliation d’une moins bonne. La d\u00e9cision de l’arr\u00eat Chatawak a cependant rejet\u00e9 la requalification d’une convention de commission affiliation en contrat d’agent commercial ce qui aurait donn\u00e9 droit \u00e0 des indemnit\u00e9s de client\u00e8le. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Aujourd’hui on en arrive \u00e0 dire que la commission affiliation est en fait proche de la\u00a0concession\u00a0si elle comprend une enseigne et une collection de produits et tout \u00e0 fait assimilable \u00e0 une franchise si on y ajoute un transfert de savoir-faire et une assistance permanente. Il y a donc des commissions affiliations avec ou sans franchise. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les experts et les juristes mettent les r\u00e9seaux en garde et conseillent un grand profesionnalisme.<\/em><\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les avocats pr\u00e9conisent de bien veiller \u00e0 l’ind\u00e9pendance des partenaires, franchis\u00e9s ou affili\u00e9s, et de s’interdire toute ing\u00e9rence dans la gestion du point de vente<\/em><\/strong>. La difficult\u00e9 concerne le prix de vente. En g\u00e9n\u00e9ral le propri\u00e9taire du stock fixe les prix, l’affili\u00e9 vend en son nom. Pourtant il est n\u00e9cessaire de laisser une certaine autonomie \u00e0 l’affili\u00e9, en lui donnant une marge de manuvre lors de la mise en place des promotions par exemple. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il y a \u00e9galement une vigilance \u00e0 exercer pour tout ce qui rel\u00e8ve de l’administratif, de la comptabilit\u00e9 et de la fiscalit\u00e9. Il est conseill\u00e9 de faire attention aux r\u00e8gles de facturation. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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D Deslandes et J Dezitter <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Apr\u00e8s l’arr\u00eat Chatawak du 26 f\u00e9vrier 2008, tout ce qui est consid\u00e9r\u00e9 comme sensible pour la franchise, le devient encore davantage pour la commission affiliation. Pourquoi ? Parce que le propri\u00e9taire du stock n’est plus le commer\u00e7ant mais la t\u00eate de r\u00e9seau ce qui accro\u00eet son influence m\u00eame si \u00e0 l’\u00e9vidence cela diminue consid\u00e9rablement le 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