{"id":295442,"date":"2010-04-28T02:00:00","date_gmt":"2010-04-28T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/nouvelle-identite-visuelle-pour-la-franchise-beauty-success"},"modified":"2010-04-28T02:00:00","modified_gmt":"2010-04-28T01:00:00","slug":"nouvelle-identite-visuelle-pour-la-franchise-beauty-success","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/nouvelle-identite-visuelle-pour-la-franchise-beauty-success","title":{"rendered":"Nouvelle identit\u00e9 visuelle pour la franchise BEAUTY SUCCESS !"},"content":{"rendered":"
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R\u00e9seau de parfumeurs originaire du Sud Ouest de la France, pr\u00e9sid\u00e9 par Philippe GEORGES, la franchise\u00a0Beauty Success <\/strong>est l’enseigne de la parfumerie en franchise<\/strong>, r\u00e9alisant de bonnes performances de son march\u00e9. Alors que celui-ci a enregistr\u00e9 un repli de – 1,4%*, la franchise Beauty Success <\/strong>a, \u00e0 fin 2009, affich\u00e9 une progression de + 7,17% pour un chiffre d’affaires de 203 Millionsd’euros.<\/p>\n

L’originalit\u00e9 de la franchise de parfumerie\u00a0Beauty Success <\/strong>est, entre autre, sa tr\u00e8s forte implantation en Province, dans des villes \u00e0 partir de zones de chalandise de 15 000 habitants. L’enseigne compte aujourd’hui 250 parfumeries dont 75 succursales et 165 en franchise ainsi que 7 implantations hors m\u00e9tropole. Son potentiel est de 400 parfumeries \u00e0 l’horizon 2015.<\/p>\n

Se diff\u00e9rencier pour mieux \u00e9merger !
Beauty Success cr\u00e9\u00e9 l’\u00e9v\u00e9nement et red\u00e9finit compl\u00e8tement son identit\u00e9 visuelle pour se diff\u00e9rencier d’une mani\u00e8re forte et \u00e9merger visiblement dans l’univers concurrentiel de la parfumerie. Son objectif clairement affich\u00e9 est de devenir \u00ab la marque-enseigne \u00bb incontournable. Pour mener \u00e0 bien son projet, c’est l’agence RAYMOND Interactive, filiale de Saguez & Partners pr\u00e9sid\u00e9e par Olivier SAGUEZ, qui a \u00e9t\u00e9 choisie.<\/p>\n

La nouvelle image de la franchise Beauty Success
<\/strong>Plus que l’identit\u00e9 visuelle, c’est l’affirmation d’une v\u00e9ritable culture d’entreprise qui a \u00e9t\u00e9 retranscrite. En effet depuis ses origines, Beauty Success pr\u00f4ne des valeurs humaines fortes : l’envie d’entreprendre et de cr\u00e9er, l’esprit d’\u00e9quipe et de respect, la force des actions partag\u00e9es et men\u00e9es dans une dynamique d’ensemble et, bien s\u00fbr, la passion du m\u00e9tier. Par ailleurs, ce qui caract\u00e9rise Beauty Success est sa proximit\u00e9 avec la client\u00e8le, le professionnalisme des conseill\u00e8res de vente (85% sont des esth\u00e9ticiennes confirm\u00e9es) et la qualit\u00e9 des services propos\u00e9s.<\/p>\n

L’agence RAYMOND Interactive a su traduire cet \u00e9tat d’esprit qui incarne les valeurs de la marque,
plus que jamais dans l’air du temps : proximit\u00e9, conseil et optimisme. Accompagn\u00e9e de la signature
\u00ab Bien-\u00eatre & belle humeur ! \u00bb cette nouvelle identit\u00e9 est d\u00e9sormais appliqu\u00e9e sur toutes les
animations du r\u00e9seau, la communication, la sacherie et les consommables institutionnels,
Un positionnement reformul\u00e9 : Bien \u00eatre & belle humeur !<\/p>\n

La marque-enseigne Beauty Success se d\u00e9cline en 3 niveaux de b\u00e9n\u00e9fice :
\uf0b7 La beaut\u00e9 ext\u00e9rieure : Exprim\u00e9e \u00e0 travers le coeur de m\u00e9tier pour rendre belle.
\uf0b7 La beaut\u00e9 int\u00e9rieure : Exprim\u00e9e \u00e0 travers l’Institut, le bien-\u00eatre.
\uf0b7 La beaut\u00e9 mentale : Exprim\u00e9e \u00e0 travers la bonne humeur des clients de Beauty Success.\u00b5<\/p>\n

Un logo Fleur Papillon : incarnation du changement
Le papillon est, depuis 2000, le fil conducteur de la communication de la franchise beaut\u00e9 Beauty Success<\/strong>. Symbole d’unicit\u00e9 et de m\u00e9tamorphose, il devient l’\u00e9l\u00e9ment phare de la d\u00e9marche de beaut\u00e9 globale, o\u00f9 chaque femme est prise en compte de mani\u00e8re unique, s’adaptant sans cesse \u00e0 son besoin, son envie et son humeur ! <\/p>\n

Communiqu\u00e9<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

R\u00e9seau de parfumeurs originaire du Sud Ouest de la France, pr\u00e9sid\u00e9 par Philippe GEORGES, la franchise\u00a0Beauty Success est l’enseigne de la parfumerie en franchise, r\u00e9alisant de bonnes performances de son march\u00e9. Alors que celui-ci a enregistr\u00e9 un repli de – 1,4%*, la franchise Beauty Success a, \u00e0 fin 2009, affich\u00e9 une progression de + 7,17% […]<\/p>\n","protected":false},"author":1,"featured_media":295443,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[142],"class_list":["post-295442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","tag-vie-du-reseau-de-la-franchise","entry","has-media"],"acf":[],"yoast_head":"\nNouvelle 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