{"id":295444,"date":"2010-04-26T02:00:00","date_gmt":"2010-04-26T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-minceur-a-tout-prix-devient-un-enjeu-de-poids-pour-les-franchises-specialisees"},"modified":"2010-04-26T02:00:00","modified_gmt":"2010-04-26T01:00:00","slug":"la-minceur-a-tout-prix-devient-un-enjeu-de-poids-pour-les-franchises-specialisees","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-minceur-a-tout-prix-devient-un-enjeu-de-poids-pour-les-franchises-specialisees","title":{"rendered":"La minceur \u00e0 tout prix devient un enjeu de poids pour les franchises sp\u00e9cialis\u00e9es"},"content":{"rendered":"
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Quand \u00eatre mince devient un enjeu \u00e9conomique (20% des fran\u00e7ais sont en surpoids<\/strong>), quelques r\u00e9seaux de franchises qui op\u00e8rent sur le cr\u00e9neau de la perte de poids et de l’affinement de la silhouette tirent leur \u00e9pingle du jeu et affichent de bons r\u00e9sultats.<\/p>\n

Le r\u00e9seau Hyper Minceur\u00a0annonce une progression de son chiffre d’affaires de 30% et l’ouverture de 22 centres. Th\u00e9raform<\/font> <\/strong>flirte avec 50% d’augmentation de chiffre d’affaires et pr\u00e9voie 12 ouvertures. Quant \u00e0 Effea, son chiffre d’affaires est en croissance de 16% et 9 ouvertures sont pr\u00e9vues \u00e0 court terme.<\/p>\n

Ces centres de minceur ont tous des d\u00e9nominateurs communs <\/strong>:
Soins pour am\u00e9liorer la silhouette \u0096amincissement et aspect -auxquels s’ajoutent les conseils nutritionnels, les soins corporels et les compl\u00e9ments alimentaires. <\/p>\n

Dans ce march\u00e9 en progression mais tr\u00e8s concurrentiel, il faut sortir du lot et proposer de nouveaux services et fid\u00e9liser la client\u00e8le.<\/p>\n

<\/strong>Hyper Minceur offre des formules techniques \u00ab\u00a0 remodelant et raffermissant \u00bb, Physiomins<\/font><\/strong><\/a> joue sur le th\u00e8me de la relaxation et Effea propose en plus de son magazine bi-mensuel un nouvel environnement dans ces centres : fini le blanc clinique, place aux temps chauds et au bois qui invite \u00e0 se d\u00e9tendre en plus de ses soins minceur.
A l’heure o\u00f9 m\u00eames les grandes surfaces jouent\u00a0lacarte de la sveltesse \u0096 offre de produits di\u00e9t\u00e9tiques, d’appareils pour diminuer la masse graisseuse comme Power Plate et Cellu M6 \u0096 Les centres de minceur doivent offrir \u00e0 la fois des \u00ab plus \u00bb produits et se positionner comme conseiller en plus de vendeur. <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

\n
\n
Voici une s\u00e9lection d’enseignes forme et beaut\u00e9 en franchise<\/span><\/strong><\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Quand \u00eatre mince devient un enjeu \u00e9conomique (20% des fran\u00e7ais sont en surpoids), quelques r\u00e9seaux de franchises qui op\u00e8rent sur le cr\u00e9neau de la perte de poids et de l’affinement de la silhouette tirent leur \u00e9pingle du jeu et affichent de bons r\u00e9sultats. Le r\u00e9seau Hyper Minceur\u00a0annonce une progression de son chiffre d’affaires de 30% […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-295444","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry"],"acf":[],"yoast_head":"\nLa 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