{"id":295455,"date":"2010-04-21T02:00:00","date_gmt":"2010-04-21T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-relations-presse-un-excellent-moyen-pour-faire-connaitre-sa-franchise-regle-n-1-choisissez-les-bons-medias"},"modified":"2010-04-21T02:00:00","modified_gmt":"2010-04-21T01:00:00","slug":"les-relations-presse-un-excellent-moyen-pour-faire-connaitre-sa-franchise-regle-n-1-choisissez-les-bons-medias","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-relations-presse-un-excellent-moyen-pour-faire-connaitre-sa-franchise-regle-n-1-choisissez-les-bons-medias","title":{"rendered":"Les relations presse, un excellent moyen pour faire conna\u00eetre sa franchise (R\u00e8gle n\u00b0 1 : choisissez les bons m\u00e9dias)"},"content":{"rendered":"
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Article pr\u00e9c\u00e9dent : Les relations presse, un excellent moyen pour faire conna\u00eetre sa franchise (Introduction)<\/a><\/strong><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Avant de vous lancer t\u00eate baiss\u00e9e dans une action de relations presse, pensez \u00e0 bien cibler les m\u00e9dias (presse \u00e9crite, radio, TV, Internet) qui vous int\u00e9ressent.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vous aurez face \u00e0 vous des journalistes extr\u00eamement sollicit\u00e9s qui ne pourront relayer qu’une information qui les concerne et les int\u00e9resse. Veillez donc \u00e0 bien les s\u00e9lectionner en fonction de votre activit\u00e9 et du public <\/strong>(au niveau g\u00e9ographique, socio-\u00e9conomique, \u00e2ge) que vous souhaitez toucher. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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A vous ensuite de constituer un fichier de journalistes <\/strong>en faisant des recherches dans les journaux (les noms des journalistes sont indiqu\u00e9s dans ce qu’on appelle l’ours, un encadr\u00e9 r\u00e9pertoriant l’ensemble des acteurs ayant collabor\u00e9 au support d’information) ou sur Internet. Vous pouvez aussi acheter des fichiers aupr\u00e8s de soci\u00e9t\u00e9s sp\u00e9cialis\u00e9es <\/strong>comme L’Argus des fichiers de la presse ou Datapresse. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Articles suivants :
– <\/strong>Les relations presse, un excellent moyen pour faire conna\u00eetre sa franchise<\/strong><\/a>
(R\u00e8gle n\u00b0 2 : soyez clair et pr\u00e9cis dans vos messages)<\/strong><\/a>
– <\/strong>Les relations presse, un excellent moyen pour faire conna\u00eetre sa franchise
(R\u00e8gle n\u00b0 3 : r\u00e9digez)<\/strong><\/a>
– <\/strong>Les relations presse, un excellent moyen pour faire conna\u00eetre sa franchise
(R\u00e8gle n\u00b0 4 : rencontrez la presse)<\/strong><\/a>
– <\/strong>Les relations presse, un excellent moyen pour faire conna\u00eetre sa franchise
(R\u00e8gle n\u00b0 5 : analysez)<\/strong><\/a>
– <\/strong>Les relations presse, un excellent moyen pour faire conna\u00eetre sa franchise
(R\u00e8gle n\u00b0 6 : le recours \u00e0 des pros)<\/strong><\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Article pr\u00e9c\u00e9dent : Les relations presse, un excellent moyen pour faire conna\u00eetre sa franchise (Introduction) Avant de vous lancer t\u00eate baiss\u00e9e dans une action de relations presse, pensez \u00e0 bien cibler les m\u00e9dias (presse \u00e9crite, radio, TV, Internet) qui vous int\u00e9ressent. Vous aurez face \u00e0 vous des journalistes extr\u00eamement sollicit\u00e9s qui ne pourront relayer qu’une […]<\/p>\n","protected":false},"author":52,"featured_media":295456,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-295455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nLes 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