{"id":295461,"date":"2010-04-21T02:00:00","date_gmt":"2010-04-21T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-relations-presse-un-excellent-moyen-pour-faire-connaitre-sa-franchise-regle-n-3-redigez"},"modified":"2010-04-21T02:00:00","modified_gmt":"2010-04-21T01:00:00","slug":"les-relations-presse-un-excellent-moyen-pour-faire-connaitre-sa-franchise-regle-n-3-redigez","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-relations-presse-un-excellent-moyen-pour-faire-connaitre-sa-franchise-regle-n-3-redigez","title":{"rendered":"Les relations presse, un excellent moyen pour faire conna\u00eetre sa franchise (R\u00e8gle n\u00b0 3 : r\u00e9digez)"},"content":{"rendered":"
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Articles pr\u00e9c\u00e9dents :
– <\/strong>Les relations presse, un excellent moyen pour faire conna\u00eetre sa franchise (Introduction)<\/strong><\/a>
– <\/strong>Les relations presse, un excellent moyen pour faire conna\u00eetre sa franchise (R\u00e8gle n\u00b0 1 : choisissez les bons m\u00e9dias)<\/strong><\/a>
– <\/strong>Les relations presse, un excellent moyen pour faire conna\u00eetre sa franchise (R\u00e8gle n\u00b0 2 : soyez clair et pr\u00e9cis)<\/strong><\/a><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour que des informations soient bien relay\u00e9es par la presse et les diff\u00e9rents m\u00e9dias, encore faut-il que vous ayez transmis des documents de qualit\u00e9.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le dossier de presse a cette vocation<\/strong>. De sa qualit\u00e9 d\u00e9pendra l’information publi\u00e9e ou diffus\u00e9e par les m\u00e9dias. Celui-ci devra comporter toutes les questions relatives \u00e0 la pr\u00e9sentation de votre franchise : l’activit\u00e9, l’historique, l’organigramme, les dates cl\u00e9s, les chiffres cl\u00e9s, le positionnement sur le march\u00e9, les contacts Le tout sur une dizaine de pages bien structur\u00e9es, sans fautes ni phrases trop longues, avec des illustrations (photos, graphiques, logos) exploitables, en version papier et \u00e9lectronique. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour des informations plus ponctuelles <\/strong>(l’arriv\u00e9e d’un nouveau dirigeant, une nouvelle implantation, un nouveau produit), vous devez diffuser des communiqu\u00e9s de presse<\/strong>. L\u00e0 aussi, la forme est importante. Bannissez les textes trop longs et ayez en t\u00eate que le message peut parfois \u00eatre repris en int\u00e9gralit\u00e9 ou en partie (pas plus de 2 pages !). <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Articles suivants :
– Les relations presse, un excellent moyen pour faire conna\u00eetre sa franchise
<\/a><\/strong>(R\u00e8gle n\u00b0 4 : rencontrez la presse)<\/a>
– Les relations presse, un excellent moyen pour faire conna\u00eetre sa franchise
(R\u00e8gle n\u00b0 5 : analysez)<\/a>
Les relations presse, un excellent moyen pour faire conna\u00eetre sa franchise
(R\u00e8gle n\u00b0 6 : le recours \u00e0 des pros)<\/a><\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Articles pr\u00e9c\u00e9dents : – Les relations presse, un excellent moyen pour faire conna\u00eetre sa franchise (Introduction)– Les relations presse, un excellent moyen pour faire conna\u00eetre sa franchise (R\u00e8gle n\u00b0 1 : choisissez les bons m\u00e9dias)– Les relations presse, un excellent moyen pour faire conna\u00eetre sa franchise (R\u00e8gle n\u00b0 2 : soyez clair et pr\u00e9cis) Pour […]<\/p>\n","protected":false},"author":52,"featured_media":295462,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-295461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nLes relations presse, un excellent moyen pour faire conna\u00eetre sa franchise (R\u00e8gle n\u00b0 3 : r\u00e9digez)<\/title>\n<meta name=\"description\" content=\"Articles pr\u00e9c\u00e9dents : - 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