{"id":295464,"date":"2010-04-21T02:00:00","date_gmt":"2010-04-21T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-relations-presse-un-excellent-moyen-pour-faire-connaitre-sa-franchise-regle-n-4-rencontrez-la-presse"},"modified":"2010-04-21T02:00:00","modified_gmt":"2010-04-21T01:00:00","slug":"les-relations-presse-un-excellent-moyen-pour-faire-connaitre-sa-franchise-regle-n-4-rencontrez-la-presse","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-relations-presse-un-excellent-moyen-pour-faire-connaitre-sa-franchise-regle-n-4-rencontrez-la-presse","title":{"rendered":"Les relations presse, un excellent moyen pour faire conna\u00eetre sa franchise (R\u00e8gle n\u00b0 4 : rencontrez la presse)"},"content":{"rendered":"
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<\/a> <\/div>\n
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Articles pr\u00e9c\u00e9dents :
– <\/strong>Les relations presse, un excellent moyen pour faire conna\u00eetre sa franchise (Introduction)<\/strong><\/a>
– <\/strong>Les relations presse, un excellent moyen pour faire conna\u00eetre sa franchise (R\u00e8gle n\u00b0 1 : choisissez les bons m\u00e9dias)<\/strong><\/a>
– <\/strong>Les relations presse, un excellent moyen pour faire conna\u00eetre sa franchise (R\u00e8gle n\u00b0 2 : soyez clair et pr\u00e9cis)<\/strong><\/a>
– <\/strong>Les relations presse, un excellent moyen pour faire conna\u00eetre sa franchise (R\u00e8gle n\u00b0 3 : r\u00e9digez)<\/strong><\/a><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il ne suffit pas d’envoyer un dossier de presse et des communiqu\u00e9s r\u00e9guliers pour que la presse parle de vous. N’h\u00e9sitez pas \u00e0 aller vous-m\u00eame \u00e0 la rencontre des journalistes et des supports de presse. <\/strong>Les occasions sont nombreuses et m\u00e9ritent d’\u00eatre exploit\u00e9es. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ainsi, vous pouvez organiser chaque ann\u00e9e des petits \u00e9v\u00e9nements <\/strong>(inauguration, lancement de produits, pr\u00e9sentation d’un nouveau concept) et ne pas h\u00e9siter \u00e0 inviter la presse. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ev\u00e9nement indissociable des relations presse, la conf\u00e9rence de presse est \u00e9galement un moment privil\u00e9gi\u00e9 de rencontre avec les journalistes<\/strong>. Vous invitez des journalistes parce que vous avez une information particuli\u00e8re \u00e0 diffuser et par un jeu de questions r\u00e9ponses, vous faites passer les messages forts li\u00e9s \u00e0 l’actualit\u00e9 de votre franchise<\/strong>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Enfin, dans un contexte moins formel, si vous commencez \u00e0 bien conna\u00eetre les journalistes, n’h\u00e9sitez pas \u00e0 leur passer des petits coups de fil t\u00e9l\u00e9phoniques si vous avez des informations \u00e0 leur transmettre ou m\u00eame \u00e0 les inviter \u00e0 d\u00e9jeuner.<\/strong> Le face-\u00e0-face se pr\u00eate souvent bien pour \u00e9changer sur des perspectives ou de nouvelles strat\u00e9gies. N’h\u00e9sitez pas ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Articles suivants :
– <\/strong>Les relations presse, un excellent moyen pour faire conna\u00eetre sa franchise
(R\u00e8gle n\u00b0 5 : analysez)<\/strong><\/a>
– <\/strong>Les relations presse, un excellent moyen pour faire conna\u00eetre sa franchise
(R\u00e8gle n\u00b0 6 : le recours \u00e0 des pros)<\/strong><\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Articles pr\u00e9c\u00e9dents : – Les relations presse, un excellent moyen pour faire conna\u00eetre sa franchise (Introduction)– Les relations presse, un excellent moyen pour faire conna\u00eetre sa franchise (R\u00e8gle n\u00b0 1 : choisissez les bons m\u00e9dias)– Les relations presse, un excellent moyen pour faire conna\u00eetre sa franchise (R\u00e8gle n\u00b0 2 : soyez clair et pr\u00e9cis)– Les […]<\/p>\n","protected":false},"author":52,"featured_media":295465,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-295464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nLes relations presse, un excellent moyen pour faire conna\u00eetre sa franchise (R\u00e8gle n\u00b0 4 : rencontrez la presse)<\/title>\n<meta name=\"description\" content=\"Articles pr\u00e9c\u00e9dents : - 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