{"id":295467,"date":"2010-04-21T02:00:00","date_gmt":"2010-04-21T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-relations-presse-un-excellent-moyen-pour-faire-connaitre-sa-franchise-regle-n-5-evaluez"},"modified":"2010-04-21T02:00:00","modified_gmt":"2010-04-21T01:00:00","slug":"les-relations-presse-un-excellent-moyen-pour-faire-connaitre-sa-franchise-regle-n-5-evaluez","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-relations-presse-un-excellent-moyen-pour-faire-connaitre-sa-franchise-regle-n-5-evaluez","title":{"rendered":"Les relations presse, un excellent moyen pour faire conna\u00eetre sa franchise (R\u00e8gle n\u00b0 5 : \u00e9valuez)"},"content":{"rendered":"
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Articles pr\u00e9c\u00e9dents :
– <\/strong>Les relations presse, un excellent moyen pour faire conna\u00eetre sa franchise (Introduction)<\/strong><\/a>
– <\/strong>Les relations presse, un excellent moyen pour faire conna\u00eetre sa franchise (R\u00e8gle n\u00b0 1 : choisissez les bons m\u00e9dias)<\/strong><\/a>
– <\/strong>Les relations presse, un excellent moyen pour faire conna\u00eetre sa franchise (R\u00e8gle n\u00b0 2 : soyez clair et pr\u00e9cis)<\/strong><\/a>
– <\/strong>Les relations presse, un excellent moyen pour faire conna\u00eetre sa franchise (R\u00e8gle n\u00b0 3 : r\u00e9digez)<\/strong><\/a>
– Les relations presse, un excellent moyen pour faire conna\u00eetre sa franchise (R\u00e8gle n\u00b0 4 : rencontrez la presse)<\/a><\/strong><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Comme toute op\u00e9ration de marketing et de communication, une action de relation presse m\u00e9rite analyse et calcul des r\u00e9sultats<\/strong>. Un passage oblig\u00e9 pour mesurer l’impact de l’investissement et am\u00e9liorer le processus en cas d’\u00e9chec. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ainsi, chargez-vous de v\u00e9rifier si votre diffusion d’information a donn\u00e9 lieu \u00e0 des articles ou des sujets TV\/radio<\/strong>. Pour cela, n’h\u00e9sitez pas \u00e0 \u00e9plucher la presse, \u00e0 surfer sur le Web, \u00e0 regarder les programmes TV et \u00e0 \u00e9couter la radio. C’est un travail tr\u00e8s fastidieux mais qui en vaut la peine ou qui peut \u00eatre pris en charge par des soci\u00e9t\u00e9s sp\u00e9cialis\u00e9es comme l’Argus de Presse. Le prix demand\u00e9 varie de 20 \u00e0 100 euros. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vous pouvez \u00e9galement d\u00e9terminer les r\u00e9sultats de votre action en fonction du retour de votre client\u00e8le.<\/strong> Pr\u00e9parez par exemple un questionnaire que vous pourrez diffuser aupr\u00e8s de vos clients et dans lequel vous leur demanderez comment ils vous ont connu. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Article suivant :
–\u00a0Les relations presse, un excellent moyen pour faire conna\u00eetre sa franchise
(R\u00e8gle n\u00b0 6 : le recours \u00e0 des pros)<\/a>
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Articles pr\u00e9c\u00e9dents : – Les relations presse, un excellent moyen pour faire conna\u00eetre sa franchise (Introduction)– Les relations presse, un excellent moyen pour faire conna\u00eetre sa franchise (R\u00e8gle n\u00b0 1 : choisissez les bons m\u00e9dias)– Les relations presse, un excellent moyen pour faire conna\u00eetre sa franchise (R\u00e8gle n\u00b0 2 : soyez clair et pr\u00e9cis)– Les […]<\/p>\n","protected":false},"author":1,"featured_media":295468,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-295467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nLes relations presse, un excellent moyen pour faire conna\u00eetre sa franchise (R\u00e8gle n\u00b0 5 : \u00e9valuez)<\/title>\n<meta name=\"description\" content=\"Articles pr\u00e9c\u00e9dents : - 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