{"id":295494,"date":"2010-04-13T02:00:00","date_gmt":"2010-04-13T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/lenseigne-pionniere-yves-rocher-decline-ses-centres-de-nouvelle-generation"},"modified":"2010-04-13T02:00:00","modified_gmt":"2010-04-13T01:00:00","slug":"lenseigne-pionniere-yves-rocher-decline-ses-centres-de-nouvelle-generation","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/lenseigne-pionniere-yves-rocher-decline-ses-centres-de-nouvelle-generation","title":{"rendered":"L’enseigne pionni\u00e8re Yves Rocher d\u00e9cline ses centres de nouvelle g\u00e9n\u00e9ration"},"content":{"rendered":"
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Dans un petit village breton, il y a 50 ans, Yves Rocher <\/strong>inventait les produits de beaut\u00e9 \u00e0 base de produits naturels. Il a mod\u00e9lis\u00e9 son concept dans des centres de beaut\u00e9 qui se sont multipli\u00e9s dans ce monde entier sous forme de franchise<\/strong>. Aujourd’hui, la marque ne totalise pas moins de 1600 centres Yves Rocher.<\/p>\n

Les boutiques avaient besoin d’un coup de jeune et c’est l’agence de design Saguez & Partners qui a cr\u00e9\u00e9 la nouvelle identit\u00e9 visuelle de cette enseigne embl\u00e9matique. Un nouveau logo, la couleur verte toujours l\u00e0 avec quelques touches de brun et une signature qui r\u00e9affirme les promesses de la marque : cr\u00e9ateur de cosm\u00e9tologie v\u00e9g\u00e9tale. <\/p>\n

Petit \u00e0 petit, les centres de beaut\u00e9 franchis\u00e9s <\/strong>Yves Rocher muent pour mieux r\u00e9pondre aux clientes fid\u00e8les et aux nouvelles qui sont d’ailleurs souvent leurs filles. Les nouveaux centres Yves Rocher sont divis\u00e9s en 3 espaces : la serre, le laboratoire, et l’institut. Dans la serre, on d\u00e9couvre les produits d’hygi\u00e8ne et de maquillage, dans le laboratoire les cr\u00e8mes anti-\u00e2ge et\u00a0 les produits de phytoth\u00e9rapie. Enfin l’institut pour les soins.
Chaque entit\u00e9 a sa propre personnalit\u00e9 et est ainsi mieux valoris\u00e9e et permet une meilleure circulation dans le magasin.
Il faudra quelques ann\u00e9es pour appliquer la nouvelle identit\u00e9 visuelle Yves Rocher \u00e0 tous\u00a0ses centres. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Dans un petit village breton, il y a 50 ans, Yves Rocher inventait les produits de beaut\u00e9 \u00e0 base de produits naturels. Il a mod\u00e9lis\u00e9 son concept dans des centres de beaut\u00e9 qui se sont multipli\u00e9s dans ce monde entier sous forme de franchise. Aujourd’hui, la marque ne totalise pas moins de 1600 centres Yves […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[140],"class_list":["post-295494","post","type-post","status-publish","format-standard","hentry","category-actualites-des-reseaux","tag-politique-concept-produit","entry"],"acf":[],"yoast_head":"\nL'enseigne pionni\u00e8re Yves Rocher d\u00e9cline ses centres de nouvelle g\u00e9n\u00e9ration<\/title>\n<meta name=\"description\" content=\"Dans un petit village breton, il y a 50 ans, Yves Rocher inventait les produits de beaut\u00e9 \u00e0 base de produits naturels. 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