{"id":295504,"date":"2010-04-11T02:00:00","date_gmt":"2010-04-11T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-de-distribution-fait-son-chemin-en-afrique-du-sud"},"modified":"2010-04-11T02:00:00","modified_gmt":"2010-04-11T01:00:00","slug":"la-franchise-de-distribution-fait-son-chemin-en-afrique-du-sud","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-de-distribution-fait-son-chemin-en-afrique-du-sud","title":{"rendered":"La franchise de distribution fait son chemin en Afrique du Sud"},"content":{"rendered":"
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<\/a> <\/div>\n
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Le secteur de la distribution sud-africain<\/strong> enregistre depuis une dizaine d’ann\u00e9es des taux de croissance annuels compris entre 5 % et 10 %. Dans un pays aux habitudes de consommation h\u00e9t\u00e9rog\u00e8nes et aux tr\u00e8s fortes disparit\u00e9s de revenus, 20 % des m\u00e9nages y r\u00e9alisent \u00e0 eux seuls pr\u00e8s des deux tiers du total des d\u00e9penses de consommation.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les ventes de d\u00e9tail en premi\u00e8re ligne<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dans ce paysage \u00e9conomique, les enseignes g\u00e9n\u00e9ralistes (commerce de proximit\u00e9, supermarch\u00e9s et hypermarch\u00e9s<\/strong>) r\u00e9alisent actuellement plus de 40 % des ventes de d\u00e9tail avec un commerce de proximit\u00e9 en forte progression. Une r\u00e9alit\u00e9 que l’on doit notamment au d\u00e9veloppement des boutiques dans les stations-services (Woolworths Food Stop, Engen Quick Shop, BP Express, Total La Boutique) qui repr\u00e9sentent \u00e0 ce jour plus de 1200 points de ventes. Selon un rapport \u00e9dit\u00e9 par Statistics South Africa, les ventes de d\u00e9tail en Afrique du Sud s’\u00e9levait en 2008 \u00e0 507,9 milliards de rands <\/strong>(soit environ 46,4 milliards d’euros). <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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28 620 magasins franchis\u00e9s<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Et la franchise n’est pas en reste. C’est d’ailleurs probablement le ph\u00e9nom\u00e8ne le plus significatif de l’\u00e9volution du pays en mati\u00e8re de distribution. Fin 2008, plus de 531 franchises <\/strong>\u00e9taient r\u00e9f\u00e9renc\u00e9es en Afrique du Sud, employant pr\u00e8s de 400 000 personnes et g\u00e9n\u00e9rant un chiffre d’affaires de 24 milliards d’euros (+ 37 % depuis 2006). Le nombre total de magasins franchis\u00e9s s’\u00e9levait \u00e0 28 620 <\/strong>(+ 24 % par rapport \u00e0 2004), la r\u00e9partition g\u00e9ographique des points de vente faisant ressortir\u00a0une concentration importante dans les provinces du Gauteng (40,7 %), du Western Cape (25,7 %) et du Kwazulu-Natal (12,5 %). <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Des franchises p\u00e9troli\u00e8res mais d’autres aussi…<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Sur ce march\u00e9, l’industrie p\u00e9troli\u00e8re est de loin la plus pris\u00e9e avec environ 40 % du chiffre total de la franchise. On note \u00e9galement un nombre de franchises croissant <\/strong>dans les secteurs suivants : alimentaire (restauration rapide), t\u00e9l\u00e9phonie mobile, biens immobiliers, ventes au d\u00e9tail de biens de consommation. La tendance actuelle est n\u00e9anmoins \u00e0 la consolidation et \u00e0 l’extension des r\u00e9seaux existants.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Conscient du potentiel \u00e9conomique que repr\u00e9sente ce mode de commerce, le gouvernement sud-africain a mis en place une strat\u00e9gie de d\u00e9veloppement de ce secteur<\/strong>. Concr\u00e8tement, la SEDA<\/strong>, unit\u00e9 du Departement of Trade and Industry, cr\u00e9\u00e9e en d\u00e9cembre 2004, charg\u00e9e de la coordination de l’ensemble des actions ayant pour objectif la promotion et la cr\u00e9ation des petites et moyennes entreprises, a fait de la franchise une de ses priorit\u00e9s<\/strong>. Son d\u00e9partement FRAIN (Franchise Advice and Information Network)<\/strong> est sp\u00e9cifiquement charg\u00e9 de ce secteur. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une place pour les enseignes de franchises \u00e9trang\u00e8res<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les franchises locales<\/strong> repr\u00e9sentent 90 % du march\u00e9 sud-africain contre 10 % pour les enseignes internationales.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les principales enseignes nationales sont : <\/strong>Debonairs, Steers, BJ’s Fast Food, Something Fishy, Juicy Lucy, Mugg & Bean, Milky Lane, King Pie pour le secteur de la restauration rapide, Pick’n Pay, Woolworths et Spar dans le domaine des supermarch\u00e9s, Sureslim, Spec-Savers, Link Pharmacy dans le domaine de la sant\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Du c\u00f4t\u00e9 des enseignes fran\u00e7aises<\/strong>, Sin\u00e9quanone<\/font><\/strong><\/a>, Morgan<\/strong><\/font><\/a>, San Marina<\/strong><\/font><\/a> pour le secteur de l’habillement, Total<\/strong><\/font><\/a> dans le secteur p\u00e9trolier, ont tous fait le pari de l’Afrique du Sud. Notons d’ailleurs, qu’\u00e0 l’heure actuelle, la franchise ne fait pas l’objet d’une l\u00e9gislation sp\u00e9cifique. C’est le droit commun, d’inspiration anglo-saxonne qui s’applique et les parties sont libres de conclure leurs accords commerciaux. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La franchise demeure donc un march\u00e9 \u00e0 fort potentiel en Afrique du Sud <\/strong>pour les entreprises fran\u00e7aises notamment sur le secteur des biens de consommation (habillement, chaussures, accessoires, arts de la table, etc.) o\u00f9 l’offre franchis\u00e9e locale est encore faible. Le d\u00e9veloppement d’une franchise en Afrique du Sud<\/strong> est, par ailleurs, un tremplin pour s’implanter dans d’autres pays africains. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vu dans Ubifrance et les missions \u00e9conomiques \u0096 Fiche de synth\u00e8se \u00ab\u00a0Commerce, distribution et franchise en Afrique du Sud\u00a0\u00bb\u00a0 – Octobre 2009<\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le secteur de la distribution sud-africain enregistre depuis une dizaine d’ann\u00e9es des taux de croissance annuels compris entre 5 % et 10 %. Dans un pays aux habitudes de consommation h\u00e9t\u00e9rog\u00e8nes et aux tr\u00e8s fortes disparit\u00e9s de revenus, 20 % des m\u00e9nages y r\u00e9alisent \u00e0 eux seuls pr\u00e8s des deux tiers du total des d\u00e9penses […]<\/p>\n","protected":false},"author":1,"featured_media":295505,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[136],"class_list":["post-295504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-international","entry","has-media"],"acf":[],"yoast_head":"\nLa franchise de distribution fait son chemin en Afrique du Sud<\/title>\n<meta name=\"description\" content=\"Le secteur de la distribution sud-africain enregistre depuis une dizaine d'ann\u00e9es des taux de croissance annuels compris entre 5 % et 10 %. 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