{"id":295509,"date":"2010-04-10T02:00:00","date_gmt":"2010-04-10T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/se-centrer-sur-le-client-pour-mieux-resister-a-la-concurrence"},"modified":"2010-04-10T02:00:00","modified_gmt":"2010-04-10T01:00:00","slug":"se-centrer-sur-le-client-pour-mieux-resister-a-la-concurrence","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/se-centrer-sur-le-client-pour-mieux-resister-a-la-concurrence","title":{"rendered":"Se centrer sur le client pour mieux r\u00e9sister \u00e0 la concurrence"},"content":{"rendered":"
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Dans un environnement tr\u00e8s concurrentiel, il est important de faire des offres pour assurer un bon positionnement de votre entreprise. L’innovation n’est pas toujours la solution id\u00e9ale Pensez d’abord au client. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les cr\u00e9ateurs d’entreprise imaginent qu’avec un produit g\u00e9nial, ils seront forc\u00e9ment les meilleurs sur le march\u00e9, trop souvent ils oublient la mani\u00e8re dont le client fait ses choix. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il est fini le temps o\u00f9 l’on pensait que plus le produit \u00e9tait cher plus il \u00e9tait de qualit\u00e9. Aujourd’hui le client fait des comparaisons, il est habitu\u00e9 aux messages lui offrant toujours plus pour moins cher<\/em><\/strong>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Si l’innovation est au cur de l’offre, elle doit \u00eatre difficile \u00e0 copier, la diff\u00e9renciation par rapport \u00e0 la concurrence doit se maintenir dans le temps. Aujourd’hui le client rep\u00e9rera plus facilement les extr\u00eames\u00a0: le produit courant le moins cher et le produit sophistiqu\u00e9\u00a0 cher<\/em><\/strong>. Ainsi on peut ne pas aimer l’I Book d’Apple mais on peut aussi adorer et mettre le prix qu’il faut pour l’obtenir. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour faire la diff\u00e9rence dans l’esprit du client<\/em><\/strong>, il est n\u00e9cessaire de cr\u00e9er une ambiance, un design. L’entreprise doit marquer cette diff\u00e9rence \u00e0 travers tous les signes qu’elle \u00e9met\u00a0: son image, son discours, ses bureaux aussi, son management m\u00eame. Un position citoyenne ou soci\u00e9tale est parfois \u00e9galement d\u00e9terminante. Les professionnels du design doivent mettre en valeur cette identit\u00e9 forte gr\u00e2ce \u00e0 un logo, un packaging. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le client pourra ainsi percevoir la valeur ajout\u00e9e apport\u00e9e par une entreprise dans le d\u00e9dale des concurrents. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dominique Deslandes\u00a0 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Dans un environnement tr\u00e8s concurrentiel, il est important de faire des offres pour assurer un bon positionnement de votre entreprise. L’innovation n’est pas toujours la solution id\u00e9ale Pensez d’abord au client. Les cr\u00e9ateurs d’entreprise imaginent qu’avec un produit g\u00e9nial, ils seront forc\u00e9ment les meilleurs sur le march\u00e9, trop souvent ils oublient la mani\u00e8re dont le […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-295509","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-marketing","entry"],"acf":[],"yoast_head":"\nSe centrer sur le client pour mieux r\u00e9sister \u00e0 la concurrence<\/title>\n<meta name=\"description\" content=\"Dans un environnement tr\u00e8s concurrentiel, il est important de faire des offres pour assurer un bon positionnement de votre entreprise. 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