{"id":295511,"date":"2010-04-10T02:00:00","date_gmt":"2010-04-10T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/franchise-expo-paris-2010-pari-reussi"},"modified":"2010-04-10T02:00:00","modified_gmt":"2010-04-10T01:00:00","slug":"franchise-expo-paris-2010-pari-reussi","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/franchise-expo-paris-2010-pari-reussi","title":{"rendered":"Franchise Expo Paris 2010: Pari r\u00e9ussi !"},"content":{"rendered":"
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Pr\u00e8s de 31 000 personnes se sont rendues du 14 au 17 mars dernier \u00e0 la Porte de Versailles pour le salon Franchise Expo Paris<\/strong>. 400 enseignes de 75 secteurs d’activit\u00e9 diff\u00e9rents \u00e9taient pr\u00e9sentes pour cette 29\u00e8me \u00e9dition qui a remport\u00e9 un vif succ\u00e8s !<\/p>\n

Pari r\u00e9ussi !
<\/strong>En modifiant son calendrier, Reed Expositions et la F\u00e9d\u00e9ration fran\u00e7aise de la franchise se fixaient pour objectif de booster la fr\u00e9quentation du salon. Faciliter encore davantage la mise en relation entre les r\u00e9seaux de franchise et le nombre croissant de visiteurs int\u00e9ress\u00e9s par la cr\u00e9ation d’entreprise, s’est r\u00e9v\u00e9l\u00e9 \u00eatre un choix gagnant. <\/p>\n

Une \u00e9dition riche et de qualit\u00e9, \u00e9galement pl\u00e9biscit\u00e9e par des exposants enthousiastes :
<\/strong>Yann Ducarouge, Pr\u00e9sident Directeur G\u00e9n\u00e9ral de Lollipops
\u00ab Le salon a \u00e9t\u00e9 tr\u00e8s dynamique pendant les 4 jours avec une tr\u00e8s forte fr\u00e9quentation le dimanche et le lundi. Lollipops participe \u00e0 d’autres salons de la franchise en Italie et en Espagne, celui de Paris est incomparable en termes de dynamisme : 400 exposants, une forte fr\u00e9quentation et de nombreux visiteurs internationaux. Ainsi, nous avons re\u00e7u des visiteurs asiatiques, saoudiens, sud africains, italiens et allemands. \u00bb<\/p>\n

Dominique Munier, Directeur G\u00e9n\u00e9ral de Monceau Fleurs :
\u00ab Nous sommes extr\u00eamement satisfaits de cette \u00e9dition 2010 de Franchise Expo Paris tant au niveau du nombre de contacts que de la fr\u00e9quentation du salon. \u00bb\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/p>\n

Un visitorat en expansion et de qualit\u00e9 ayant la volont\u00e9 d’entreprendre
<\/strong>L’\u00e9dition 2010 de Franchise Expo Paris a rassembl\u00e9 sur les quatre jours du salon 30 981 visiteurs soit une augmentation de 15,14% par rapport \u00e0 2009. Cette croissance du visitorat va de paire avec l’augmentation notable du nombre de cr\u00e9ation d’entreprise en 2009. En effet en 2009, 580 193 entreprises ont \u00e9t\u00e9 cr\u00e9\u00e9es contre 331 439 en 2008 ; le rythme ne semble pas faiblir en ce premier trimestre 2010*.<\/p>\n

Pour cette nouvelle \u00e9dition, le visitorat s’est r\u00e9v\u00e9l\u00e9 tr\u00e8s qualitatif avec une forte proportion de solides candidats \u00e0 la cr\u00e9ation d’entreprise en franchise :
– 40,45% \u00e9taient des salari\u00e9s actuellement en poste en entreprise avec un projet de cr\u00e9ation (+ 66.98% par rapport \u00e0 2009)
– 39,16% \u00e9taient des commer\u00e7ants ind\u00e9pendants ou d\u00e9j\u00e0 adh\u00e9rents \u00e0 un r\u00e9seau (+87.53% par rapport \u00e0 2009)
– 20,40% \u00e9taient d’anciens salari\u00e9s en recherche de reconversion (vs 17% en 2009)<\/p>\n

Le salon a ainsi attir\u00e9 un public majoritairement compos\u00e9 de salari\u00e9s avec un projet de cr\u00e9ation
d’entreprise et de commer\u00e7ants ind\u00e9pendants. Et si les visiteurs franciliens ont battu des records de visites cette ann\u00e9e (+65% par rapport \u00e0 2009), les r\u00e9gions fran\u00e7aises ont \u00e9galement r\u00e9pondu pr\u00e9sentes (+16% par rapport \u00e0 2009). Ainsi, les r\u00e9gions les plus repr\u00e9sent\u00e9es \u00e9taient : le Rh\u00f4ne Alpes, le Nord Pas de Calais, suivi des Pays de la Loire, du Centre et enfin de la Bretagne.<\/p>\n

Franchise Expo Paris r\u00e9affirme sa dimension internationale<\/strong>
Franchise Expo Paris confirme \u00e9galement son leadership international avec 13,5 % de visiteurs venus de l’\u00e9tranger. Cette part, identique \u00e0 l’\u00e9dition 2009, est honorable compte tenu du contexte
\u00e9conomique actuel et de la baisse de fr\u00e9quentation observ\u00e9e sur les salons du dernier semestre 2009. Le Maroc, pays invit\u00e9 d’honneur de Franchise Expo Paris 2010, a su valoriser le dynamisme de son march\u00e9 tant pour l’export que l’import de concepts de franchise. Le pavillon Marocain organis\u00e9 par Maroc Export regroupait notamment trois enseignes (Venezia Ice, Benson Shoes et Marwa -laur\u00e9ate du Business Award Franchise 2010). Avec plus de 400 investisseurs marocains (+47% par rapport \u00e0 2009) \u00e0 la recherche d’enseignes europ\u00e9ennes pr\u00eates \u00e0 s’implanter dans le Royaume, le Maroc arrive en t\u00eate des visiteurs internationaux. La Belgique, l’Espagne, l’Italie, le Royaume Uni, le Canada -qui sera \u00e0 l’Honneur en 2011-, le Luxembourg, la Tunisie et enfin\u00a0 l’Allemagne et l’Alg\u00e9rie se sont \u00e9galement fortement mobilis\u00e9s pour cette 29\u00e8me \u00e9dition.<\/p>\n

Cr\u00e9ation d’entreprise : l’information et la formation avant tout Pens\u00e9e et con\u00e7ue pour offrir une meilleure information et davantage d’opportunit\u00e9s de formation, l’\u00e9dition 2010 de Franchise Expo Paris a propos\u00e9 pendant 4 jours un programme complet de rendez-vous de qualit\u00e9 qui comprenait :
– 80 conf\u00e9rences (46 en 2009) sur les diff\u00e9rentes th\u00e9matiques cl\u00e9s du secteur de la franchise,
– Des rencontres fond\u00e9es sur le partage d’exp\u00e9riences avec les grandes figures de l’entreprise en r\u00e9seau,
– Une \u00e9cole de la franchise dispensant des formations gratuites quotidiennes ainsi qu’un parcours de visites sur mesure,
– Et pour la premi\u00e8re fois, le Village cr\u00e9ateurs d’entreprise destin\u00e9 \u00e0 orienter et conseiller tous les actifs souhaitant cr\u00e9er leur entreprise.<\/p>\n

Deux journ\u00e9es sp\u00e9ciales remportant un vif succ\u00e8s
<\/strong>La journ\u00e9e du lundi sp\u00e9ciale Chambres de Commerce et d’Industrie mettant \u00e0 l’honneur les CCI a accueilli 28 d\u00e9l\u00e9gations encadrant 400 commer\u00e7ants, venues de la France enti\u00e8re visiter le salon. Le mercredi fut quant \u00e0 lui d\u00e9di\u00e9 aux \u00e9lus et aux managers de centres-villes : cette journ\u00e9e leur a ainsi permis de s’informer et de d\u00e9couvrir la diversit\u00e9 de l’offre du commerce en r\u00e9seau.<\/p>\n

Communiqu\u00e9<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Pr\u00e8s de 31 000 personnes se sont rendues du 14 au 17 mars dernier \u00e0 la Porte de Versailles pour le salon Franchise Expo Paris. 400 enseignes de 75 secteurs d’activit\u00e9 diff\u00e9rents \u00e9taient pr\u00e9sentes pour cette 29\u00e8me \u00e9dition qui a remport\u00e9 un vif succ\u00e8s ! Pari r\u00e9ussi !En modifiant son calendrier, Reed Expositions et la 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