{"id":295561,"date":"2010-03-27T01:00:00","date_gmt":"2010-03-27T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-cest-quoi"},"modified":"2010-03-27T01:00:00","modified_gmt":"2010-03-27T00:00:00","slug":"la-franchise-cest-quoi","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-cest-quoi","title":{"rendered":"La Franchise, C’est quoi ?"},"content":{"rendered":"
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La franchise est\u00a0une m\u00e9thode de collaboration<\/strong> entre une entreprise, le franchiseur, et une ou plusieurs entreprises, les franchis\u00e9s, dont l’objet est d’exploiter un concept identique comprenant trois \u00e9l\u00e9ments :<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Marque, savoir-faire, exclusivit\u00e9<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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1) Le concept s’appuie sur les signes de ralliement de la client\u00e8le.\u00a0Le franchiseur<\/a>\u00a0garantit la validit\u00e9 des droits sur les marques et enseignes. Il d\u00e9veloppe la notori\u00e9t\u00e9 et l’image de marque et veille au respect des prescriptions pour leur utilisation. A l’issue du contrat le franchiseur s’assurera de la non-utilisation de ces signes \u00e0 l’ext\u00e9rieur.<\/p>\n

2) Le second \u00e9l\u00e9ment est le savoir faire<\/a> transmis par le franchiseur au franchis\u00e9.\u00a0Les remont\u00e9es d’informations provenant des franchis\u00e9s sont \u00e9galement favoris\u00e9es pour permettre l’am\u00e9lioration de ce savoir-faire. Le franchiseur emp\u00eache contractuellement toute utilisation et toute transmission \u00e0 la concurrence.<\/p>\n

3) Le troisi\u00e8me pilier du concept est sa collection de produits, services et technologies sp\u00e9cifiques, con\u00e7us, mis au point et agr\u00e9\u00e9s \u00e0 l’initiative du franchiseur. L’exclusivit\u00e9 r\u00e9serv\u00e9e au franchis\u00e9, si elle existe, est pr\u00e9cis\u00e9e clairement.\u00a0<\/p>\n

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La franchise est\u00a0une m\u00e9thode de collaboration entre une entreprise, le franchiseur, et une ou plusieurs entreprises, les franchis\u00e9s, dont l’objet est d’exploiter un concept identique comprenant trois \u00e9l\u00e9ments : Marque, savoir-faire, exclusivit\u00e9 1) Le concept s’appuie sur les signes de ralliement de la client\u00e8le.\u00a0Le franchiseur\u00a0garantit la validit\u00e9 des droits sur les marques et enseignes. Il […]<\/p>\n","protected":false},"author":52,"featured_media":295562,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-295561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nLa 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