{"id":295600,"date":"2010-03-16T01:00:00","date_gmt":"2010-03-16T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-tentateur-de-la-franchise-dominos-pizza-4412"},"modified":"2010-03-16T01:00:00","modified_gmt":"2010-03-16T00:00:00","slug":"le-tentateur-de-la-franchise-dominos-pizza-4412","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-tentateur-de-la-franchise-dominos-pizza-4412","title":{"rendered":"Le tentateur de la franchise Domino’s Pizza"},"content":{"rendered":"
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Quand Domino’s Pizza<\/strong>,\u00a0franchise de\u00a0pizza livr\u00e9e <\/strong>en France se renforce sur le march\u00e9 porteur du d\u00e9jeuner, c’est avec un lancement qui ne ressemble \u00e0 aucun autre et avec un concept produit unique : Sandwicho’s, le seul sandwich cuisin\u00e9 au four comme une pizza !<\/p>\n

Sandwicho’s a d\u00e9j\u00e0 fait ses preuves aux \u00c9tats-Unis o\u00f9 il a connu un franc succ\u00e8s. La franchise Domino’s Pizza <\/strong>en France, dont 85% du CA est r\u00e9alis\u00e9 le soir, s’appuie sur cette r\u00e9ussite pour lancer cette nouvelle offre qui cr\u00e9e la rupture et se positionner sur le segment du midi. Domino’s Pizza mise sur les changements de comportements des Fran\u00e7ais qui r\u00e9duisent de plus en plus leur pause d\u00e9jeuner (en 20 ans, le temps moyen est pass\u00e9 de 1h38 minutes \u00e0 31 minutes1) tout en recherchant une offre qualitative, g\u00e9n\u00e9reuse etau bon prix.<\/p>\n

Les Sandwicho’s, r\u00e9serv\u00e9s donc au moment du d\u00e9jeuner, s’int\u00e8grent \u00e0 des formules simples, accessibles et savoureuses, \u00e0 emporter ou en livraison.La franchise Domino’s Pizza <\/strong>a employ\u00e9 toute son expertise pour peaufiner le Sandwicho’s : un pain parsem\u00e9 de graines de pavot, de lin et de tournesol, une garniture g\u00e9n\u00e9reuse, le tout pass\u00e9 au four, comme une pizza, juste ce qu’il faut pour r\u00e9v\u00e9ler le moelleux, faire fondre le fromage et sublimer toutes les saveurs…<\/p>\n

Un lancement qui va faire du bruit
Apr\u00e8s une p\u00e9riode de test dans 40 magasins qui a permis \u00e0 la marque d’affiner ses recettes en fonction des avis recueillis aupr\u00e8s de ses clients (entre autre sur la page \u00ab\u00a0Fan de Domino’s Pizza\u00a0\u00bb sur Facebook), la marque est pr\u00eate pour un lancement \u00e0 grande \u00e9chelle ! Pour faire la promotion de ses d\u00e9licieuses innovations, Domino’s Pizza poursuit sa strat\u00e9gie : personnaliser ses recettes de mani\u00e8re fun et humoristique \u00e0 la t\u00e9l\u00e9vision. De l’humain et de l’humour, voil\u00e0 qui r\u00e9sume le concept des Tentatrices. Ces personnages irr\u00e9sistibles, incarnations sublimes de Margherita, La Reine, La Savoyarde, Chickenita et autres consoeurs s\u00e9duisent et jouent la proximit\u00e9. Apr\u00e8s les Tentatrices, la franchise de pizza Domino’s<\/strong>, pas du tout sexiste, mise sur un personnage embl\u00e9matique, Le Tentateur.<\/p>\n

Communiqu\u00e9<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Quand Domino’s Pizza,\u00a0franchise de\u00a0pizza livr\u00e9e en France se renforce sur le march\u00e9 porteur du d\u00e9jeuner, c’est avec un lancement qui ne ressemble \u00e0 aucun autre et avec un concept produit unique : Sandwicho’s, le seul sandwich cuisin\u00e9 au four comme une pizza ! Sandwicho’s a d\u00e9j\u00e0 fait ses preuves aux \u00c9tats-Unis o\u00f9 il a connu […]<\/p>\n","protected":false},"author":1,"featured_media":295601,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[142],"class_list":["post-295600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","tag-vie-du-reseau-de-la-franchise","entry","has-media"],"acf":[],"yoast_head":"\nLe 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