{"id":295605,"date":"2010-03-15T01:00:00","date_gmt":"2010-03-15T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-location-de-voitures-longue-duree-change-de-modele"},"modified":"2010-03-15T01:00:00","modified_gmt":"2010-03-15T00:00:00","slug":"la-location-de-voitures-longue-duree-change-de-modele","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-location-de-voitures-longue-duree-change-de-modele","title":{"rendered":"La location de voitures longue dur\u00e9e change de mod\u00e8le"},"content":{"rendered":"
\n
\n
Les loueurs de voiture doivent \u00e9voluer et apporter des r\u00e9ponses diff\u00e9rentes \u00e0 leurs clients, il s’agit de s’adapter \u00e0 une nouvelle mobilit\u00e9 dans un march\u00e9 de grands comptes. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Eco-conduite, location de deux-roues, v\u00e9hicule \u00e9lectrique La profession cherche dans la nouvelle approche de la mobilit\u00e9 des relais de croissance, alors que sa client\u00e8le traditionnelle des grands comptes est mature. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Ainsi certains loueurs r\u00e9fl\u00e9chissent \u00e0 la location de deux-roues ou regardent les v\u00e9hicules \u00e9lectriques.\u00a0Ils cherchent des relais de croissance face \u00e0 un plafonnement de leur activit\u00e9, maintenant que leur client\u00e8le principale de grands comptes est mature. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Pendant plusieurs d\u00e9cennies, ils ont surf\u00e9 sur une croissance \u00e0 deux chiffres<\/em><\/strong>, puis la vague porteuse s’est ralentie et la crise l’a stopp\u00e9e. En\u00a02008 et\u00a02009, face \u00e0 l’effondrement du march\u00e9 des voitures d’occasion, les loueurs ind\u00e9pendants ont sauv\u00e9 la situation en prolongeant les contrats, les passant en moyenne de trois \u00e0 quatre ans\u00a0: ainsi les clients n’ont pas subi de hausses brutales de tarifs et les loueurs n’ont pas \u00e9t\u00e9 oblig\u00e9s de brader leurs occasions. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Le r\u00e9sultat s’est traduit en 2009 par une forte baisse (-\u00a016,6\u00a0%) des livraisons de v\u00e9hicules neufs au d\u00e9but des contrats. Mais, en parall\u00e8le, les sorties de parcs en fin de contrat ont diminu\u00e9, si bien que le parc g\u00e9r\u00e9 par les loueurs est rest\u00e9 stable. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Le risque est maintenant l’arriv\u00e9e massive d’occasions avec un an de d\u00e9calage. En m\u00eame temps, les entreprises ont pris go\u00fbt \u00e0 des contrats plus longs <\/em><\/strong>parce qu’il autorisent des loyers plus bas et que la meilleure fiabilit\u00e9 des voitures le permet. Pour 2010 le Syndicat national des loueurs de v\u00e9hicules longue dur\u00e9e (SNLVLD) reste optimiste. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Vu dans Les Echos <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
\u00a0 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Les loueurs de voiture doivent \u00e9voluer et apporter des r\u00e9ponses diff\u00e9rentes \u00e0 leurs clients, il s’agit de s’adapter \u00e0 une nouvelle mobilit\u00e9 dans un march\u00e9 de grands comptes. Eco-conduite, location de deux-roues, v\u00e9hicule \u00e9lectrique La profession cherche dans la nouvelle approche de la mobilit\u00e9 des relais de croissance, alors que sa client\u00e8le traditionnelle des grands […]<\/p>\n","protected":false},"author":48,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-295605","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-marketing","entry"],"acf":[],"yoast_head":"\nLa location de voitures longue dur\u00e9e change de mod\u00e8le<\/title>\n<meta name=\"description\" content=\"Les loueurs de voiture doivent \u00e9voluer et apporter des r\u00e9ponses diff\u00e9rentes \u00e0 leurs clients, il s'agit de s'adapter \u00e0 une nouvelle mobilit\u00e9 dans un march\u00e9\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/la-location-de-voitures-longue-duree-change-de-modele\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La location de voitures longue dur\u00e9e change de mod\u00e8le\" \/>\n<meta property=\"og:description\" content=\"Les loueurs de voiture doivent \u00e9voluer et apporter des r\u00e9ponses diff\u00e9rentes \u00e0 leurs clients, il s'agit de s'adapter \u00e0 une nouvelle mobilit\u00e9 dans un march\u00e9\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ac-franchise.be\/article\/la-location-de-voitures-longue-duree-change-de-modele\" \/>\n<meta property=\"og:site_name\" content=\"AC Franchise\" \/>\n<meta property=\"article:published_time\" content=\"2010-03-15T00:00:00+00:00\" \/>\n<meta name=\"author\" content=\"Sonia Tajouri\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sonia Tajouri\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ac-franchise.be\/article\/la-location-de-voitures-longue-duree-change-de-modele#article\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/la-location-de-voitures-longue-duree-change-de-modele\"},\"author\":{\"name\":\"AC Franchise\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/ab8207420eb94825347ea480c82f63ce\"},\"headline\":\"La location de voitures longue dur\u00e9e change de mod\u00e8le\",\"datePublished\":\"2010-03-15T00:00:00+00:00\",\"dateModified\":\"2010-03-15T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/la-location-de-voitures-longue-duree-change-de-modele\"},\"wordCount\":298,\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"keywords\":[\"Marketing\"],\"articleSection\":[\"Actualit\u00e9s de la franchise\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ac-franchise.be\/article\/la-location-de-voitures-longue-duree-change-de-modele\",\"url\":\"https:\/\/ac-franchise.be\/article\/la-location-de-voitures-longue-duree-change-de-modele\",\"name\":\"La location de voitures longue dur\u00e9e change de mod\u00e8le\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/#website\"},\"datePublished\":\"2010-03-15T00:00:00+00:00\",\"dateModified\":\"2010-03-15T00:00:00+00:00\",\"description\":\"Les loueurs de voiture doivent \u00e9voluer et apporter des r\u00e9ponses diff\u00e9rentes \u00e0 leurs clients, il s'agit de s'adapter \u00e0 une nouvelle mobilit\u00e9 dans un march\u00e9\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ac-franchise.be\/article\/la-location-de-voitures-longue-duree-change-de-modele\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ac-franchise.be\/#website\",\"url\":\"https:\/\/ac-franchise.be\/\",\"name\":\"AC Franchise\",\"description\":\"Cr\u00e9er une franchise et devenir franchis\u00e9 !\",\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ac-franchise.be\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ac-franchise.be\/#organization\",\"name\":\"AC Franchise\",\"url\":\"https:\/\/ac-franchise.be\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png\",\"contentUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png\",\"width\":300,\"height\":71,\"caption\":\"AC Franchise\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/ab8207420eb94825347ea480c82f63ce\",\"name\":\"Sonia Tajouri\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9baebf34244d983fc6b8dad2dc7e121b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9baebf34244d983fc6b8dad2dc7e121b?s=96&d=mm&r=g\",\"caption\":\"Sonia Tajouri\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La location de voitures longue dur\u00e9e change de mod\u00e8le","description":"Les loueurs de voiture doivent \u00e9voluer et apporter des r\u00e9ponses diff\u00e9rentes \u00e0 leurs clients, il s'agit de s'adapter \u00e0 une nouvelle mobilit\u00e9 dans un march\u00e9","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ac-franchise.be\/article\/la-location-de-voitures-longue-duree-change-de-modele","og_locale":"fr_FR","og_type":"article","og_title":"La location de voitures longue dur\u00e9e change de mod\u00e8le","og_description":"Les loueurs de voiture doivent \u00e9voluer et apporter des r\u00e9ponses diff\u00e9rentes \u00e0 leurs clients, il s'agit de s'adapter \u00e0 une nouvelle mobilit\u00e9 dans un march\u00e9","og_url":"https:\/\/ac-franchise.be\/article\/la-location-de-voitures-longue-duree-change-de-modele","og_site_name":"AC Franchise","article_published_time":"2010-03-15T00:00:00+00:00","author":"Sonia Tajouri","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sonia Tajouri","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ac-franchise.be\/article\/la-location-de-voitures-longue-duree-change-de-modele#article","isPartOf":{"@id":"https:\/\/ac-franchise.be\/article\/la-location-de-voitures-longue-duree-change-de-modele"},"author":{"name":"AC Franchise","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/ab8207420eb94825347ea480c82f63ce"},"headline":"La location de voitures longue dur\u00e9e change de mod\u00e8le","datePublished":"2010-03-15T00:00:00+00:00","dateModified":"2010-03-15T00:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/ac-franchise.be\/article\/la-location-de-voitures-longue-duree-change-de-modele"},"wordCount":298,"publisher":{"@id":"https:\/\/ac-franchise.be\/#organization"},"keywords":["Marketing"],"articleSection":["Actualit\u00e9s de la franchise"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/ac-franchise.be\/article\/la-location-de-voitures-longue-duree-change-de-modele","url":"https:\/\/ac-franchise.be\/article\/la-location-de-voitures-longue-duree-change-de-modele","name":"La location de voitures longue dur\u00e9e change de mod\u00e8le","isPartOf":{"@id":"https:\/\/ac-franchise.be\/#website"},"datePublished":"2010-03-15T00:00:00+00:00","dateModified":"2010-03-15T00:00:00+00:00","description":"Les loueurs de voiture doivent \u00e9voluer et apporter des r\u00e9ponses diff\u00e9rentes \u00e0 leurs clients, il s'agit de s'adapter \u00e0 une nouvelle mobilit\u00e9 dans un march\u00e9","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ac-franchise.be\/article\/la-location-de-voitures-longue-duree-change-de-modele"]}]},{"@type":"WebSite","@id":"https:\/\/ac-franchise.be\/#website","url":"https:\/\/ac-franchise.be\/","name":"AC Franchise","description":"Cr\u00e9er une franchise et devenir franchis\u00e9 !","publisher":{"@id":"https:\/\/ac-franchise.be\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ac-franchise.be\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/ac-franchise.be\/#organization","name":"AC Franchise","url":"https:\/\/ac-franchise.be\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/","url":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png","contentUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png","width":300,"height":71,"caption":"AC Franchise"},"image":{"@id":"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/ab8207420eb94825347ea480c82f63ce","name":"Sonia Tajouri","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9baebf34244d983fc6b8dad2dc7e121b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9baebf34244d983fc6b8dad2dc7e121b?s=96&d=mm&r=g","caption":"Sonia Tajouri"}}]}},"_links":{"self":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts\/295605"}],"collection":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/comments?post=295605"}],"version-history":[{"count":0,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts\/295605\/revisions"}],"wp:attachment":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/media?parent=295605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/categories?post=295605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/tags?post=295605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}