{"id":295625,"date":"2010-03-10T01:00:00","date_gmt":"2010-03-10T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/composantes-et-contreparties-financieres-de-la-franchise"},"modified":"2010-03-10T01:00:00","modified_gmt":"2010-03-10T00:00:00","slug":"composantes-et-contreparties-financieres-de-la-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/composantes-et-contreparties-financieres-de-la-franchise","title":{"rendered":"Composantes et contreparties financi\u00e8res de la franchise"},"content":{"rendered":"
\n
\n
Sans surprise aucune, si le Franchiseur accepte que le Franchis\u00e9 le copie, c’est parce qu’il y trouve, lui aussi, un int\u00e9r\u00eat financier.<\/p>\n

\u0095 Droit d’entr\u00e9e<\/em><\/strong>
\u00a0\u00a0\u00a0\u00a0
C’est la contrepartie des investissements faits par le franchiseur pour cr\u00e9er, tester le concept et en faire profiter le franchis\u00e9. Le co\u00fbt de la formation et de l’assistance de d\u00e9part peut \u00eatre inclus ou factur\u00e9s s\u00e9par\u00e9ment.\u00a0\u00a0\u00a0
\u00a0\u00a0\u00a0\u00a0
\u0095\u00a0 Redevance d’Enseigne<\/em><\/strong>
\u00a0\u00a0\u00a0\u00a0
Contrepartie pour utiliser une enseigne, une marque.\u00a0 Souvent un % sur le chiffre d’affaires mais cela peut \u00eatre aussi un fixe.
\u00a0\u00a0\u00a0\u00a0
\u0095\u00a0 Redevance de service
<\/em><\/strong>\u00a0\u00a0\u00a0\u00a0
Ce % ou cette somme forfaitaire r\u00e9mun\u00e8re les services divers que le Franchiseur rend au Franchis\u00e9, assistance, formation, centrale d’achat…\u00a0\u00a0 Souvent inclus dans la redevance d’enseigne. On parle aussi de royalties ou de \u00ab\u00a0running fees\u00a0\u00bb ou de \u00ab\u00a0on going fees\u00a0\u00bb.
\u00a0\u00a0\u00a0\u00a0
\u0095\u00a0 Redevance publicitaire<\/em><\/strong>
\u00a0\u00a0\u00a0\u00a0
L’addition de ces % ou sommes forfaitaires de tous les franchis\u00e9s permet d’avoir de plus gros moyens et d’engager des actions plus performantes et mieux n\u00e9goci\u00e9es, donc plus efficaces pour d\u00e9velopper les affaires de chaque membre.\u00a0\u00a0\u00a0<\/p>\n

\u0095\u00a0 Marge sur les achats
<\/em><\/strong>\u00a0\u00a0\u00a0\u00a0
Certains franchiseurs sont fabricants ou fournisseurs des produits qu’ils vendent aux franchis\u00e9s. Ils ont alors une marge.\u00a0\u00a0\u00a0
\u00a0\u00a0\u00a0\u00a0
\u0095\u00a0 RFA et marges arri\u00e8res<\/em><\/strong>
\u00a0\u00a0\u00a0\u00a0
Si le franchiseur est centrale d’achat ou de r\u00e9f\u00e9rencement, les fournisseurs paient parfois des ristournes de fin d’ann\u00e9e ou des commissions qui permettent d’abaisser les royalties. Il est souhaitable que cela soit connu des franchis\u00e9s et c’est m\u00eame obligatoire dans certains pays.<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Sans surprise aucune, si le Franchiseur accepte que le Franchis\u00e9 le copie, c’est parce qu’il y trouve, lui aussi, un int\u00e9r\u00eat financier. \u0095 Droit d’entr\u00e9e \u00a0\u00a0\u00a0\u00a0 C’est la contrepartie des investissements faits par le franchiseur pour cr\u00e9er, tester le concept et en faire profiter le franchis\u00e9. Le co\u00fbt de la formation et de l’assistance de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-295625","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry"],"acf":[],"yoast_head":"\nComposantes 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