{"id":295640,"date":"2010-03-08T01:00:00","date_gmt":"2010-03-08T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/quest-ce-que-la-franchise-2"},"modified":"2010-03-08T01:00:00","modified_gmt":"2010-03-08T00:00:00","slug":"quest-ce-que-la-franchise-2","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/quest-ce-que-la-franchise-2","title":{"rendered":"Qu’est-ce que la franchise ?"},"content":{"rendered":"
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La r\u00e9glementation apporte une d\u00e9finition de ce qu’on a appel\u00e9 un temps le franchisage, par traduction du terme franchising, mais elle doit \u00eatre compl\u00e9t\u00e9e par les usages et surtout la jurisprudence qui en d\u00e9terminent les crit\u00e8res fondamentaux assurant la r\u00e9ussite du franchis\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un arr\u00eat\u00e9 du 29 novembre 1973 la d\u00e9finit comme : \u00ab\u00a0contrat par lequel une entreprise conc\u00e8de \u00e0 des entreprises ind\u00e9pendantes, en contrepartie d’une redevance, le droit de se pr\u00e9senter sous sa raison sociale et sa marque pour vendre des produits ou des services. Ce contrat s’accompagne g\u00e9n\u00e9ralement d’une assistance technique.\u00a0\u00bb. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En r\u00e9alit\u00e9 la franchise est plus complexe et n’a jamais \u00e9t\u00e9 d\u00e9finie par un statut juridique particulier, mais par accumulation de statuts juridiques diff\u00e9rents<\/em><\/strong>. C’est un syst\u00e8me de collaboration entre des entreprises, financi\u00e8rement et juridiquement ind\u00e9pendantes certes, mais la franchise implique une r\u00e9mun\u00e9ration ou un avantage \u00e9conomique acquis au franchiseur, propri\u00e9taire de la marque et du savoir faire. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La Cour de cassation a rappel\u00e9 \u00e0 plusieurs reprises que la franchise n\u00e9cessite la r\u00e9union de trois \u00e9l\u00e9ments essentiels <\/em><\/strong>: la propri\u00e9t\u00e9 ou le droit d’usage d’une marque, de sigles et de symboles, d’une enseigne\u00a0; la transmission par le franchiseur d’un savoir-faire ou d’un concept au franchis\u00e9 ; la fourniture par le franchiseur d’une assistance commerciale ou technique pendant toute la dur\u00e9e de validit\u00e9 du contrat.\u00a0 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le franchiseur assure au franchis\u00e9 la transmission de son savoir-faire, ainsi que des droits de propri\u00e9t\u00e9 intellectuelle, de formation et d’assistance commerciale en contrepartie du paiement d’un droit d’entr\u00e9e et de redevances. La franchise est donc une r\u00e9it\u00e9ration d’un concept qui marche et qui a fait ses preuves. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dominique Deslandes <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La r\u00e9glementation apporte une d\u00e9finition de ce qu’on a appel\u00e9 un temps le franchisage, par traduction du terme franchising, mais elle doit \u00eatre compl\u00e9t\u00e9e par les usages et surtout la jurisprudence qui en d\u00e9terminent les crit\u00e8res fondamentaux assurant la r\u00e9ussite du franchis\u00e9. Un arr\u00eat\u00e9 du 29 novembre 1973 la d\u00e9finit comme : \u00ab\u00a0contrat par lequel […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-295640","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry"],"acf":[],"yoast_head":"\nQu'est-ce 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