{"id":295657,"date":"2010-03-03T01:00:00","date_gmt":"2010-03-03T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/entreprendre-en-franchise-y-avez-vous-pense-6262"},"modified":"2010-03-03T01:00:00","modified_gmt":"2010-03-03T00:00:00","slug":"entreprendre-en-franchise-y-avez-vous-pense-6262","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/entreprendre-en-franchise-y-avez-vous-pense-6262","title":{"rendered":"Entreprendre en franchise : y avez-vous pens\u00e9 ?"},"content":{"rendered":"
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Les avantages de la franchise sont importants pour un porteur de projet : notori\u00e9t\u00e9, assistance, professionnalisme. Par temps de crise encore plus c’est une formule qui rassure.<\/p>\n

Un franchis\u00e9 est un chef d’entreprise ind\u00e9pendant juridiquement. Il a souhait\u00e9 s’adosser \u00e0 un r\u00e9seau pour b\u00e9n\u00e9ficier de la notori\u00e9t\u00e9 de l’enseigne, du savoir-faire et de l’assistance du franchiseur. Les avantages sont nombreux. Outre qu’il b\u00e9n\u00e9ficie d’une notori\u00e9t\u00e9 imm\u00e9diate, le cr\u00e9ateur n’est pas seul. Il est assist\u00e9 par des sp\u00e9cialistes et profite du professionnalisme non seulement du franchiseur, mais aussi de tous les membres du r\u00e9seau qui se sont install\u00e9s avant lui.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Il \u00e9vite ainsi des erreurs qu’il aurait commises s’il avait \u00e9t\u00e9 seul et gagne de ce fait un temps pr\u00e9cieux. Lorsqu’il ouvre son point de vente, le franchis\u00e9 est directement op\u00e9rationnel. Et il b\u00e9n\u00e9ficie d’outils de communication qu’il ne pourrait vraisemblablement pas financer en \u00e9tant seul. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le franchiseur, quant \u00e0 lui, doit organiser et structurer le dialogue pour profiter de  \u00ab\u00a0l’intelligence collective\u00a0\u00bb.  Cette synergie des \u00e9nergies donne le dynamisme et la vraie force de la franchise. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le franchis\u00e9 a donc la responsabilit\u00e9 de l’enseigne envers les consommateurs. Il s’agit d’une d\u00e9l\u00e9gation crois\u00e9e de responsabilit\u00e9, le franchis\u00e9 doit accepter de tenir les promesses de son enseigne. Il est contraint de repr\u00e9senter le concept dans sa globalit\u00e9 pour que chaque franchis\u00e9 puisse le faire de la m\u00eame fa\u00e7on et que les promesses faites au client par l’enseigne soit tenues. Il devra suivre les \u00e9volutions du r\u00e9seau, c’est un avantage car il b\u00e9n\u00e9ficie des \u00e9tudes de marketing qu’il ne pourrait s’offrir s’il \u00e9tait seul. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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On peut facilement revendre son entreprise lorsque l’on est franchis\u00e9 puisque le franchiseur dispose souvent contractuellement <\/b>d’un droit de pr\u00e9emption<\/b><\/a>, au prix o\u00f9 un autre acqu\u00e9reur est dispos\u00e9 \u00e0 reprendre l’entreprise. S’il ne souhaite pas utiliser ce droit, le franchis\u00e9 peut vendre son entreprise \u00e0 un autre membre du r\u00e9seau, \u00e0 un futur franchis\u00e9  ou \u00e0 un entrepreneur qui ne souhaite pas entrer dans le r\u00e9seau, mais est int\u00e9ress\u00e9 par le point de vente. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Profil du franchis\u00e9<\/h3>\n
Un futur franchis\u00e9 doit avoir la fibre entrepreneuriale et une envie d’ind\u00e9pendance, s’ajoute la notion de partage<\/em><\/strong>. Il doit \u00eatre apte \u00e0 partager son identit\u00e9 et son exp\u00e9rience avec les autres membres du r\u00e9seau. D’apr\u00e8s une \u00e9tude r\u00e9alis\u00e9e avec le CSA, le franchis\u00e9 type est un homme de 30- 40 ans, de niveau Bac +2, disposant d’un apport financier minimal qui varie d’un concept \u00e0 un autre.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les questions \u00e0 se poser<\/h3>\n
Pour choisir un r\u00e9seau, la premi\u00e8re question \u00e0 se poser est : qu’est-ce que j’ai envie de faire ? L’id\u00e9al est que le secteur d’activit\u00e9 o\u00f9 l’on pense pouvoir s’\u00e9panouir corresponde avec ses moyens ! Apr\u00e8s cette r\u00e9flexion personnelle, il faut contacter les franchiseurs du secteur en question. Les adh\u00e9rents de la FFF sont pass\u00e9s par une commission d’admission ; ils se sont engag\u00e9s \u00e0 respecter la d\u00e9ontologie. Sur le site de la FFF on trouve toutes les questions essentielles <\/em><\/strong>\u00e0 poser \u00e0 un franchiseur.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Sur le plan international, la France est le pays o\u00f9 la franchise de produits s’est le plus rapidement d\u00e9velopp\u00e9e. L’\u00e9quipement de la personne notamment a toujours repr\u00e9sent\u00e9 environ 30 % de la franchise. Depuis 5 ou 6 ans, nous constatons une \u00e9volution nette du secteur des services avec la cr\u00e9ation de nouveaux concepts tr\u00e8s actuels. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’\u00e9tude r\u00e9alis\u00e9e avec le CSA nous montre de plus que la crise a \u00e9t\u00e9 mieux g\u00e9r\u00e9e par les franchiseurs et les franchis\u00e9s que par les entreprises traditionnelles<\/em><\/strong>. L’ann\u00e9e 2009 s’est plut\u00f4t bien comport\u00e9e et nous avons m\u00eame la satisfaction de constater une \u00e9volution positive. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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R\u00e9fl\u00e9chir ensemble pour trouver des solutions c’est la vraie force de la franchise ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La r\u00e9daction vous recommande les<\/i> articles de la rubrique \u00ab\u00a0Devenir franchis\u00e9\u00a0\u00bb<\/a> et <\/i><\/i>Les 5 grandes \u00e9tapes pour lancer son projet de cr\u00e9ation d’entreprise<\/i><\/a><\/p>\n

<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Les avantages de la franchise sont importants pour un porteur de projet : notori\u00e9t\u00e9, assistance, professionnalisme. Par temps de crise encore plus c’est une formule qui rassure. Un franchis\u00e9 est un chef d’entreprise ind\u00e9pendant juridiquement. Il a souhait\u00e9 s’adosser \u00e0 un r\u00e9seau pour b\u00e9n\u00e9ficier de la notori\u00e9t\u00e9 de l’enseigne, du savoir-faire et de l’assistance du franchiseur. Les avantages […]<\/p>\n","protected":false},"author":1,"featured_media":286638,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[133],"class_list":["post-295657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-devenir-franchise","entry","has-media"],"acf":[],"yoast_head":"\nEntreprendre en franchise : y avez-vous pens\u00e9 ?<\/title>\n<meta name=\"description\" content=\"Les avantages de la franchise sont importants pour un porteur de projet : notori\u00e9t\u00e9, assistance, professionnalisme. 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