{"id":295661,"date":"2010-03-01T01:00:00","date_gmt":"2010-03-01T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-au-bresil"},"modified":"2010-03-01T01:00:00","modified_gmt":"2010-03-01T00:00:00","slug":"la-franchise-au-bresil","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-au-bresil","title":{"rendered":"la franchise au Br\u00e9sil"},"content":{"rendered":"
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La franchise est encore en forte croissance\u00a0avec\u00a0 une hausse constante et 90 % d’enseignes qui sont br\u00e9siliennes <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le syst\u00e8me de la franchise au Br\u00e9sil a commenc\u00e9 son d\u00e9veloppement pendant les ann\u00e9es1960, avec le lancement de l’\u00e9cole des langues \u00e9trang\u00e8res Yazigi et l’ouverture du premier magasin McDonald’s sur tout le pays. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le march\u00e9 de la franchise au Br\u00e9sil <\/em><\/strong>a \u00e9t\u00e9 partag\u00e9 en 12 secteurs\u00a0: chaussures – maroquinerie et accessoires, restauration, enseignement et formation, sport – sant\u00e9 beaut\u00e9 et loisirs, graphique et affichage, tourisme, services IT et informatique, nettoyage et am\u00e9nagement, d\u00e9coration et meubles, services, pr\u00eat-\u00e0-porter, services pour l’automobile. Le premier secteur est celui des chaussures et de la maroquinerie, avec un taux de croissance de plus de 50% et des enseignes comme Tribos dos pes, TenisOne, Andarella Il est suivi par le secteur de la restauration, qui compte le plus grand nombre de r\u00e9seaux, puis par ceux de l’informatique et du tourisme. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Jusqu’en 1992 le Br\u00e9sil ne disposait\u00a0 d’aucune loi pour r\u00e9gler la franchise. Dans la m\u00eame ann\u00e9e l’INPI (Institut National pour la Propri\u00e9t\u00e9 industrielle), approuva un r\u00e8glement qui s’imposa durant 5 ans et fut cass\u00e9 avec deux actes normatifs. Actuellement le syst\u00e8me est r\u00e9gl\u00e9 par la Loi sur la franchise<\/em><\/strong> n. 8955 du\u00a014 mars 1996. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La franchise au Br\u00e9sil peut compter sur l’appui de l’Associa\u00e7\u00e3o Brasileira de Franchising, association sans but lucratif, cr\u00e9\u00e9e en 1987 pour prot\u00e9ger et promouvoir le d\u00e9veloppement technique et institutionnel de la franchise, elle compte 600 adh\u00e9rents environ. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’\u00e9v\u00e9nement le plus important\u00a0 du pays concernant la franchise a lieu \u00e0 Sao Paolo en juin de chaque ann\u00e9e.\u00a0 Il s’agit d’un salon qui compte 200 exposants. L’expo est organis\u00e9e par l’Associa\u00e7\u00e3o Brasileira de Franchising. Un rendez-vous \u00e0 ne pas manquer pour tous ceux qui souhaitent se d\u00e9velopper au Br\u00e9sil gr\u00e2ce \u00e0 la franchise. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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A noter qu’au Br\u00e9sil la grande distribution est en train de rattraper son retard et se rapproche des march\u00e9s europ\u00e9ens et nord-am\u00e9ricains. Le p\u00f4le dominant se situe dans le triangle constitu\u00e9 par Sao Paolo, Rio de janeiro et Belo Horizonte. Les centres commerciaux connaissent un succ\u00e8s croissant, actuellement le Br\u00e9sil en offre plus de 500 sur l’ensemble du pays, ils sont fr\u00e9quent\u00e9s par l’\u00e9quivalent de la population totale de la France, soit 62 millions de personnes chaque mois\u00a0! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Quant \u00e0 la franchise, elle place le Br\u00e9sil en troisi\u00e8me position derri\u00e8re les Etats-Unis et le Japon<\/em><\/strong>. Le chiffre d’affaires de la franchise dans ce pays est en effet en augmentation constante avec en particulier la restauration rapide, la parfumerie et l’habillement. La franchise emploie 200\u00a0000 personnes dans l’ensemble du Br\u00e9sil. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La franchise est encore en forte croissance\u00a0avec\u00a0 une hausse constante et 90 % d’enseignes qui sont br\u00e9siliennes Le syst\u00e8me de la franchise au Br\u00e9sil a commenc\u00e9 son d\u00e9veloppement pendant les ann\u00e9es1960, avec le lancement de l’\u00e9cole des langues \u00e9trang\u00e8res Yazigi et l’ouverture du premier magasin McDonald’s sur tout le pays. Le march\u00e9 de la franchise 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