{"id":295722,"date":"2010-02-07T01:00:00","date_gmt":"2010-02-07T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-franchises-dediees-a-la-mode-enfantine-continuent-leur-ascension"},"modified":"2010-02-07T01:00:00","modified_gmt":"2010-02-07T00:00:00","slug":"les-franchises-dediees-a-la-mode-enfantine-continuent-leur-ascension","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-franchises-dediees-a-la-mode-enfantine-continuent-leur-ascension","title":{"rendered":"Les franchises d\u00e9di\u00e9es \u00e0 la mode enfantine continuent leur ascension"},"content":{"rendered":"
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Orchestra,\u00a0\u00a0Sergent Major ,\u00a0Charanga , la compagnie des petits<\/span> Autant de grands noms de la mode enfants qu’on pourrait associer \u00e0 bien d’autres et qui se font une place de choix sur le march\u00e9 du pr\u00eat-\u00e0-porter enfant. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Alors que la crise n’a pas \u00e9pargn\u00e9 en France les enseignes de v\u00eatements, de chaussures et d’accessoires, les <\/strong>franchises de pr\u00eat-\u00e0-porter pour enfants<\/a> ont su tirer leur \u00e9pingle du jeu, innover et r\u00e9pondre aux attentes du consommateur dans un pays enregistrant un taux de natalit\u00e9 record !…par rapport aux autres pays dits riches. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Leur recette ? Diversifier les offres et les collections, cr\u00e9er de nouveaux concepts de magasins plus ludiques et utiliser des outils marketing efficaces (journ\u00e9es VIP, campagnes promotionnelles originales). <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Mais notons quand m\u00eame que le franchiseur espagnol Charanga <\/a>n’a pas su profiter de son rapport qualit\u00e9 style prix car la logistique, le savoir-faire et le soutien au r\u00e9seau n’ont pas suivi. Certains de ses franchis\u00e9s disent que Charanga a mis la charrue avant les boeufs et a manqu\u00e9 de s\u00e9rieux. Quant \u00e0 Orchestra, la franchise y est aujourd’hui moins prioritaire au contraire du web. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Orchestra,\u00a0\u00a0Sergent Major ,\u00a0Charanga , la compagnie des petits Autant de grands noms de la mode enfants qu’on pourrait associer \u00e0 bien d’autres et qui se font une place de choix sur le march\u00e9 du pr\u00eat-\u00e0-porter enfant. Alors que la crise n’a pas \u00e9pargn\u00e9 en France les enseignes de v\u00eatements, de chaussures et d’accessoires, les franchises 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