{"id":295729,"date":"2010-02-05T01:00:00","date_gmt":"2010-02-05T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-place-de-la-franchise-dans-lunivers-de-la-coiffure"},"modified":"2010-02-05T01:00:00","modified_gmt":"2010-02-05T00:00:00","slug":"la-place-de-la-franchise-dans-lunivers-de-la-coiffure","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-place-de-la-franchise-dans-lunivers-de-la-coiffure","title":{"rendered":"La place de la franchise dans l’univers de la coiffure"},"content":{"rendered":"
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La coiffure reste aujourd’hui un bastion tenu par les ind\u00e9pendants. Sur les 66 000 salons recens\u00e9s 10% seulement sont des franchis\u00e9s<\/strong>. Le march\u00e9 est dynamique, les ouvertures en constante progression depuis plusieurs ann\u00e9es<\/strong> et le march\u00e9 est loin d’avoir atteint le seuil de saturation. Des r\u00e9gions comme le Sud ouest sont sous repr\u00e9sent\u00e9es par exemple et peuvent offrir des opportunit\u00e9s pour les r\u00e9seaux de franchise<\/strong>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pourtant le secteur de la coiffure se franchise <\/strong>difficilement car le m\u00e9tier plut\u00f4t class\u00e9 artisanal ne colle pas trop avec l’esprit r\u00e9seau<\/strong>. L’ind\u00e9pendance est une notion ancr\u00e9e dans la culture de la coiffure en g\u00e9n\u00e9ral et m\u00eame les jeunes coiffeurs ne voient pas l’int\u00e9r\u00eat de rentrer dans un r\u00e9seau. Il faut donc de la part des t\u00eates de franchise coiffure <\/strong>des arguments convaincants pour rallier ces artisans qui privil\u00e9gient la cr\u00e9ativit\u00e9 personnelle et les rapports tr\u00e8s conviviaux avec leur client\u00e8le <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les pistes pour les franchises coiffure
<\/strong>Rechercher plut\u00f4t des managers, gestionnaires et commerciaux qui sauront s’entourer d’une \u00e9quipe technique et d\u00e9laisseront la coupe et la coloration pour animer leur point de vente ou des professionnels qui ont besoin de nouveaut\u00e9s et envie d’\u00e9voluer.
La franchise <\/strong>a alors des chances d’\u00eatre reconnue comme un mod\u00e8le \u00e9conomique performant et valorisant. Si quelques grands groupes\u00a0 se partagent aujourd’hui le march\u00e9 de la coiffure en franchise, <\/strong>le g\u00e2teau est suffisamment grand \u00e0 partager. C’est l’\u00e9mergence des enseignes low coast, luxe, sp\u00e9cial cheveux afro Ils ont tous trouv\u00e9 une place libre \u00e0 c\u00f4t\u00e9 des ind\u00e9pendants qui proposent tous un service classique. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les enseignes en franchise doivent offrir un concept innovant <\/strong>et pertinent qui r\u00e9pond bien aux besoins des futurs franchis\u00e9s<\/strong> et de leur client\u00e8le. S’il est assez facile de convaincre un investisseur\u00a0 car les chiffres lui parlent, il est plus difficile de rallier un coiffeur ind\u00e9pendant qui a une conception classique du salon de coiffure. D’o\u00f9 la n\u00e9cessit\u00e9 d’une formation de commerciaux bien adapt\u00e9e \u00e0 cette cible. Elle sera plus sensible \u00e0 l’assistance, la formation car il ne faut pas oublier que le m\u00e9tier de base est la coiffure. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Capter la nouvelle g\u00e9n\u00e9ration de coiffeur<\/strong>
Celle-ci est d\u00e9j\u00e0 mieux form\u00e9e \u00e0 affronter l’aspect financier et les dossiers de candidature aupr\u00e8s des banques sont l\u00e0 pour le montrer. Moins artiste coiffeur que leurs ain\u00e9s, plus artisan entrepreneur, ils ont compris qu’il leur fallait g\u00e9rer et coiffer en m\u00eame temps. Souvent entr\u00e9s dans la vie active tr\u00e8s jeune apr\u00e8s un CAP, les jeunes coiffeurs se lancent vite dans le business (entre 25 et 30 ans) alors que leurs cong\u00e9n\u00e8res qui ont opt\u00e9 pour les \u00e9tudes sup\u00e9rieures n’ont pas encore achev\u00e9 leur cursus. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les chaines de franchise coiffure<\/strong> ont devant\u00a0elles un march\u00e9 d’avenir, il leur reste \u00e0 s’adapter et trouver les formules qui sauront s\u00e9duire les Figaros du futur ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La coiffure reste aujourd’hui un bastion tenu par les ind\u00e9pendants. Sur les 66 000 salons recens\u00e9s 10% seulement sont des franchis\u00e9s. Le march\u00e9 est dynamique, les ouvertures en constante progression depuis plusieurs ann\u00e9es et le march\u00e9 est loin d’avoir atteint le seuil de saturation. Des r\u00e9gions comme le Sud ouest sont sous repr\u00e9sent\u00e9es par exemple […]<\/p>\n","protected":false},"author":48,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-295729","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry"],"acf":[],"yoast_head":"\nLa place de la franchise dans l'univers de la coiffure<\/title>\n<meta name=\"description\" content=\"La coiffure reste aujourd'hui un bastion tenu par les ind\u00e9pendants. 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