{"id":295776,"date":"2010-01-20T01:00:00","date_gmt":"2010-01-20T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-lexique-de-la-franchise-p-comme-publicite-nationale-et-publicite-locale-2482"},"modified":"2010-01-20T01:00:00","modified_gmt":"2010-01-20T00:00:00","slug":"le-lexique-de-la-franchise-p-comme-publicite-nationale-et-publicite-locale-2482","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-lexique-de-la-franchise-p-comme-publicite-nationale-et-publicite-locale-2482","title":{"rendered":"Le lexique de la franchise : P comme publicit\u00e9 nationale et publicit\u00e9 locale"},"content":{"rendered":"<div id=\"887533\" class=\"widget html_bloc row-fluid\" data-name=\"html_bloc\">\n<div class=\"span12\">\n<div class=\"center\">       <iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/UHtCLoHVpGk?rel=0\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe>     <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"887527\" class=\"widget full_text row-fluid\" data-name=\"full_text\">\n<div class=\"span12\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"887527\" data-url=\"\/crezeo_widgets\/887527\/update_parameter\"          data-name=\"text\">       <span>Ensemble des op\u00e9rations de communication et de promotion locales, le plus souvent initi\u00e9 par le franchis\u00e9, en principe dans le respect du cahier des charges de l&rsquo;enseigne. Le budget incombe g\u00e9n\u00e9ralement au franchis\u00e9.<\/span>     <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"887530\" class=\"widget left_picture_title_text\" data-name=\"left_picture_title_text\">\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"887530\">                            <a href=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/06\/14\/20170614125908-83576afb31d14ad9cb92f0bb14679762.jpg\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2017\/06\/14\/20170614125908-83576afb31d14ad9cb92f0bb14679762.jpg\" title=\" \"\/>     <\/a>                             <\/div>\n<div class=\"widget-content\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"887530\" data-url=\"\/crezeo_widgets\/887530\/update_parameter\"             data-name=\"title\">Publicit\u00e9 nationale<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"887530\" data-url=\"\/crezeo_widgets\/887530\/update_parameter\"            data-name=\"text\">\n<p>Ensemble des op\u00e9rations de <strong>c<\/strong><strong>ommunication et de promotion nationales<\/strong>, initi\u00e9 par le franchiseur, au profit du r\u00e9seau de franchise. tr\u00e8s souvent, le franchis\u00e9 alimente ce budget par un % sur ses affaires appel\u00e9 redevance publicitaire.\u00a0\u00a0<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ensemble des op\u00e9rations de communication et de promotion locales, le plus souvent initi\u00e9 par le franchis\u00e9, en principe dans le respect du cahier des charges de l&rsquo;enseigne. Le budget incombe g&#8230;<\/p>\n","protected":false},"author":1,"featured_media":295775,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[6],"tags":[169],"class_list":["post-295776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tv-des-candidats","tag-lexique-de-la-franchise","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le lexique de la franchise : P comme publicit\u00e9 nationale et publicit\u00e9 locale<\/title>\n<meta name=\"description\" content=\"Ensemble des op\u00e9rations de communication et de promotion locales, le plus souvent initi\u00e9 par le franchis\u00e9, en principe dans le respect du cahier des charges de l&#039;enseigne. 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